KELLY MALINOWSKI
Bloomington,IL
Summary
Experienced marketing leader with a proven track record of delivering exceptional marketing campaigns, content, and collateral. Skilled in developing and implementing both established and innovative strategies to drive results. Results-oriented and collaborative professional with expertise in brand management and digital marketing engagement. Known for being detail-oriented, attentive, and decisive in leading teams towards success.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Marketing Manager
Heartland Bank and Trust Company
09.2009 - Current
- Responsible for development and execution of marketing strategies and tactics that align with the company's overall objectives.
- Key responsibilities include project management, $3.2 million budget oversight, and optimizing over 70 marketing processes to improve efficiency and drive customer engagement.
- Reduce marketing costs by streamlining marketing roles, monitoring budgets and developing processes and protocols.
- Oversee daily marketing activities, including managing staff, coordinating campaigns, and ensuring that marketing materials reflect the company's brand and goals.
- Coordinate with design and media teams to develop and place high-quality creative assets.
- Lead, coach, and mentor a team of five marketing professionals, to build knowledge and skills
- Manage workflow between staff, coordinating documents, planning, and creative material distribution.
- Strong leadership skills, creativity, and a deep understanding of digital and print marketing mediums.
Licensed Realtor/Sales & Marketing Coordinator
RE/MAX Choice Real Estate – The Sutton Team
07.2005 - 09.2009
- Licensed REALTOR managing all marketing activities, including website maintenance, direct mail campaigns, and promotional materials.
- Developed and executed marketing strategies for property listings, including creating custom brochures, preparing listing presentations, and enhancing visibility on multiple online platforms.
- Successfully streamlined the closing process by coordinating between clients, lenders, and attorneys, ensuring seamless and timely closings.
- Retouched and optimized property photos, utilizing Photoshop to increase visual appeal and accuracy of listings.
- Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
- Resolved client concerns related to home purchases to maintain high satisfaction ratings.
- Accompanied buyers on visits of homes and inspections of properties to advise on suitability and value of homes.
- Maintained connections with clients to encourage repeat business and referrals.
- Negotiated, facilitated, and managed real estate transactions.
- Communicated with clients to understand property needs and preferences.
Graphic Design Coordinator
Spring Air Company
06.2003 - 07.2004
- Led a team of graphic designers in managing marketing projects with a $200K annual budget.
- Oversaw the development of retail promotions, website content, and sales materials, ensuring brand consistency and high-quality output.
- Collaborated with production vendors, handled estimates, and attended press checks to ensure quality control of all printed marketing assets.
- Managed product photo shoots, contributing to national print advertising campaigns and corporate videos.
Marketing Communications Specialist
Hyatt Hotels Corporation
04.2003 - 06.2003
- Directed large-budget marketing projects for high-profile properties, including designing brochures and managing on-site photo shoots to enhance sales efforts.
- Coordinated updates for corporate marketing materials, ensuring accuracy and adherence to branding standards.
Marketing Communications Coordinator
Hyatt Hotels Corporation
11.2000 - 04.2003
- Managed a $60K marketing project while overseeing the design and production of over 85 hotel brochures.
- Supervised multiple simultaneous projects, demonstrating strong multitasking abilities and ensuring timely delivery of assets.
- Directed quality control for 4,000+ artwork files, contributing to the successful relaunch of the Hyatt corporate website.
Marketing Communications Assistant
Hyatt Hotels Corporation
06.1999 - 11.2000
- Assisted in the design and reprinting of hotel marketing materials, supporting corporate branding initiatives
- Coordinated corporate brand logos and stationary packages for new business ventures
- Managed an extensive high-resolution image and film library used across corporate marketing efforts.
Corporate Communications Intern
Country Companies Insurance Co.
01.1999 - 05.1999
- Drafted and distributed press releases, managed media contacts, and supported event communications.
Education
Bachelor of Science in Public Relations - Communications
Illinois State University
NormalSkills
- Brand Promotion
- Campaign Management
- Social Media Platforms
- Staff Management
- Strategic and Tactic Development
- Project Management
- Budget Administration and Allocation
- Data-Driven Decision Making
- Digital & Print Marketing
- Vendor & Client Relations
- Data Analytics
- Website Management & Content Editing
Community Service
- Member of the Pub Club Rotary organization.
- Bloomington-Normal Swim Club - youth swimming (former Board of Directors member).
- Youth baseball coach with Bloomington Normal Baseball Association for five years for son's team.
Certification
- "The Leader's Life" Forum Workshop Training: September-November 2023
- Heartland Bank "Rising Leaders" Program Training: October 2023
- Heartland Bank "People Manager" Workshop Training: September 2024
Timeline
Marketing Manager
Heartland Bank and Trust Company
09.2009 - Current
Licensed Realtor/Sales & Marketing Coordinator
RE/MAX Choice Real Estate – The Sutton Team
07.2005 - 09.2009
Graphic Design Coordinator
Spring Air Company
06.2003 - 07.2004
Marketing Communications Specialist
Hyatt Hotels Corporation
04.2003 - 06.2003
Marketing Communications Coordinator
Hyatt Hotels Corporation
11.2000 - 04.2003
Marketing Communications Assistant
Hyatt Hotels Corporation
06.1999 - 11.2000
Corporate Communications Intern
Country Companies Insurance Co.
01.1999 - 05.1999
Bachelor of Science in Public Relations - Communications
Illinois State University
- "The Leader's Life" Forum Workshop Training: September-November 2023
- Heartland Bank "Rising Leaders" Program Training: October 2023
- Heartland Bank "People Manager" Workshop Training: September 2024
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