Kelly Marten
New York,NY
Summary
Dynamic Account Director with a proven track record at FCB Health New York, excelling in campaign strategy and budget management. Spearheaded national DTC initiatives, driving brand messaging and cohesive storytelling. Adept at cross-functional leadership, I deliver impactful results while mentoring teams to achieve excellence in execution.
Overview
12
12
years of professional experience
Work History
Account Director
FCB HEALTH NEW YORK
New York, USA
07.2024 - Current
- Lead Brand Strategy pillar across national DTC campaigns for Kesimpta (Novartis), defining brand positioning, messaging architecture, and campaign rollout
- Mange DTC $13.5M budget and internal staffing plans
- Own end-to-end TVC and video production, managing creative development, production, talent approvals, testing, trafficking, and launch
- Translate strategy across broadcast, digital, social, point of care, and print to drive cohesive campaign storytelling and consistent brand messaging
- Serve as senior client lead across DTC brand planning, KPIs, audience insights, and marketing strategy
- Manage junior and mid-level staff, providing mentorship, delegation, and performance guidance
Account Supervisor
FCB HEALTH NEW YORK
New York, USA
03.2022 - 07.2024
- Led execution of national DTC campaigns across video, digital, social, and print channels from brief through launch
- Translated insights into actionable creative briefs guiding concepting, production, and execution
- Managed day-to-day client relationships, feedback cycles, and presentation of work
- Partnered with creative, strategy, and production teams to ensure brand consistency
- Managed junior team members to support skill development and ownership
Program Director / Policy Advisor
CITY OF NEW YORK
New York, USA
07.2018 - 03.2022
- Devised emergency response plan resulting in $12M in aid to small businesses impacted by the global pandemic
- Led development of $16M NYC Council initiative and created the City’s first virtual construction-industry learning platform
- Product manager for first online grant application supporting 12,000+ small businesses; managed team of 10 analysts
- Provided strategic leadership for internal and external partners, streamlining operations and program delivery
Project Manager
CITY OF NEW YORK
New York, USA
03.2017 - 08.2018
- Built a five-year strategic plan and developed 5+ new programs supporting citywide small business growth
- Provided strategic counsel to senior staff on policy and legislation
- Directed digital marketing strategy, including a $600,000+ campaign reaching 9,000+ businesses
Account Manager
IPG MEDIA BRANDS, ORION WORLDWIDE
New York, USA
02.2016 - 03.2017
- Managed daily account relationships with 16+ high-profile clients, providing strategic counsel to drive brand visibility while reducing cost
- Analyzed market trends, surveys, and consumer insights to guide campaign planning
- Prepared multi-million-dollar budgets and negotiated contracts to exceed client targets
Media Negotiator
THE MIDAS EXCHANGE
New York, USA
01.2014 - 02.2016
- Negotiated media across 40+ networks for 10+ clients
- Coordinated with AOR teams across shifting goals and budgets
- Trained and supervised three assistants to meet client goals
Education
Bachelor of Business Administration - Marketing
LIM College
New York, NY05-2013
Skills
- Campaign Strategy
- Budget Management
- TVC & Video Production
- MLR Review Process
- Team leadership
- Client Leadership
- Brand Messaging
- Cross-Functional Leadership
Timeline
Account Director
FCB HEALTH NEW YORK
07.2024 - Current
Account Supervisor
FCB HEALTH NEW YORK
03.2022 - 07.2024
Program Director / Policy Advisor
CITY OF NEW YORK
07.2018 - 03.2022
Project Manager
CITY OF NEW YORK
03.2017 - 08.2018
Account Manager
IPG MEDIA BRANDS, ORION WORLDWIDE
02.2016 - 03.2017
Media Negotiator
THE MIDAS EXCHANGE
01.2014 - 02.2016
Bachelor of Business Administration - Marketing
LIM College