Kelly Martin

Dynamic Executive Director with a proven track record at Mother House, LLC, excelling in strategic business planning and community engagement. Spearheaded initiatives that significantly increased move-ins and revenue, while fostering strong client relationships. Adept at P&L accountability and team leadership, driving operational excellence and enhancing service delivery in senior living.

• President, The New Orleans Continuity of Care
• Treasurer & Secretary, The New Orleans Continuity of Care
• Volunteer/Co-Chair, Alzheimer’s Association New Orleans Chapter
• Member, New Orleans Kiwanis

• Strategic Business Planning
• Client/Customer Management
• Account Management
• Contract Development / Negotiations
• Community Engagement
• P & L Accountability/Forecasting
• Change Management
• Public Speaking
• Team Building and Leadership

• Mother House, LLC dba The Laurel Senior Living, New Orleans, LA, EXECUTIVE DIRECTOR, 01/21, present, Responsible for the operation and management of the community in accordance with the standards and guidelines of the Owners and federal/state/local laws and regulations., Communicates with a clear model, focused on resident centered care., Ensures there is an effective external business development plan in place that builds relationships within the community that drives business Laurel Senior Living to maximize community move-ins., Manages accounting system to ensure records are accurate and reflect a profit and loss statement to conclusively reflect growth goals., Oversees all departments, maintaining full responsibility for efficient operations and compliance with the financial goals established Operating Budget.
• Community Care Hospital, New Orleans, LA, INTAKE COORDINATOR, 08/18, 10/22, Served as the first point of contact for individuals seeking mental health or substance use treatment.
• Aetna, REMOTE, QUALITY MANAGEMENT OUTREACH COORDINATOR, 01/21, 12/21, Collaborated with the South Region Team to close gaps in care by obtaining and abstracting medical records for Healthcare Effectiveness Data and Information Set., Engage with healthcare providers by educating the physicians and quality management staff on appropriate and more effective methods to closing gaps in care for improvement in health outcomes for chronic diseases.
• St. Luke’s Living Center, New Orleans, LA, ADMISSONS DIRECTOR/Contract, 04/20, 12/20, Collaborate with Administration and Nursing Director to prospect and foster new relationships., Maintain existing account base, expansion of referral sources serving as the liaison between client base and clinical staff to establish service needs., Manage new and existing accounts in assigned territory., Develop comprehensive information presentations and materials on services for community outreach efforts.
• Heart of Hospice, Gretna, LA, ACCOUNT EXECUTIVE, 07/19, 03/20, Utilize existing territory contact base to promote Hospice & Palliative Care Services with physicians, nursing facilities’ management, and community service entities., Strategically coordinate and implement business plans to increase market visibility and foster positive client relationships., Manage existing and new accounts., Institute best practices for all internal/external marketing campaigns, client management, and coordinating care services., Spearheaded revenue increase for the facility by implementing new referral initiatives and conversion to admit procedures., Analyzed and identified areas for growth by matching existing customer needs with advanced, beneficial opportunities for services., Gained influence in target markets by establishing and maintaining positive contact to provide services for care.
• PGNOLA, Gretna, LA, OWNER/ACCOUNTING MANAGER, 08/15, Present, Managed all daily operations of accounts receivable/payable along with maintenance records of payment., Prepared and presented account reconciliations, financial reports, and cash flow statements for executive leaders., Assist with payroll functions as needed., Directed staff development and training initiatives for a team of twenty members., Collaborated effectively with staff to maintain consensus to achieve sales goals., Successfully maintained financial accuracy of all general ledgers and supporting documents without error., Established and trained staff on new department accounting best practices and policies for account collection.
• Schonberg Care, New Orleans, LA, REGIONAL DIRECTOR OF COMMUNITY RELATIONS/OPERATIONS, 11/13, 04/18, Compiled data, analyzed, and interpreted market demographics and referral trends to identify areas of improvement, establishing change management processes in coordination with clinical teams and executive leadership., Fostered relationships with existing and new medical community organizations with mutual interests., Supervised the care team, dietary staff, maintenance, and housekeeping., Identified areas for cost reduction practices while upholding quality and service standards., Oversaw community outreach and customer satisfaction efforts across multiple communities in assigned territory., Monitored census reports regularly, with forecasted census data to generate new business leads., Established great customer relationships resulting in consistently increased sales, surpassing monthly goals., Implemented best practices guidelines for marketing for future employees., Collaborated with other Schonberg owned communities to develop and execute an effective marketing campaign., Enhanced community awareness of the benefits of Assisted Living and Memory care services through public speaking engagements and other community outreach efforts., Created new procedures for service inquiries, admissions, and marketing, resulting in increased referrals, increased conversion rate, and growing company revenue.
• Colonial Oaks and Belle Vie Living Center, Metairie, LA, DIRECTOR OF BUSINESS DEVELOPMENT, ADMISSIONS, & SOCIAL SERVICES, 01/05, 11/13, Collaborated with Administration and Nursing Director to prospect and foster new relationships., Maintained existing account base, expanded referral sources, and served as the liaison between client base and clinical staff to establish service needs., Managed new and existing accounts in assigned territory., Developed comprehensive information presentations and materials on services for community outreach efforts., Implemented innovative sales strategies and educational outreach efforts on Medicare services to boost new business., Increased loyalty and trust with patients and their families by coordinating patient care services with tact and educating them on nursing facility services., Enhanced overall revenue by instituting methods to promote continuity of care and services provided by the nursing home.

• PAC Certified Champion Teacher, Teepa Snow's Positive Approach to Care