Kelly D. McAnally
Southaven,MS
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
23
23
years of professional experience
Work History
01.2018
- Rising Star Teamwork Award – CAMP Project
01.2017
- Rising Star Results Award – CAMP Project
- 2016 Bravo Zulu – Integration Support for World Wide customers
01.2015
- Bravo Zulu – LPSP and C2G meetings – SVP Dan Mullally
- 2015 Rising Star Teamwork Award – CAMP Project
Pickup Manager App, Business Sales Senior Executive
Rising Star
01.2014
- Bravo Zulu – Above and Beyond – helping with LRD Outbound BYPASS
Product Manager
FedEx Services
Memphis, TN
05.2014 - Current
- Lead a cross-functional team to build FedEx Freight Direct Returns that included IT, Operations, Systems Operations and Marketing; including the building of email notifications and SMS network to track the E-Commerce shipments from door to door launched in January 2023
- Defined and analyzed product metrics to facilitate growth of product.
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Worked with sales teams to land customer wins in complex deals.
- Engaged customers through interviews to define product vision, features and releases.
- Coordinated testing to verify quality and usability of new product features.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Creating new services and testing end to end before launching to our customers
- Lead in the execution of new business onboarding and implementations for LTL Select including all new Freight Direct customers.
- Created a new process and trained new trainers that resulted in an increase of throughput by 84%.
- QAT Lead for a cross-functional team using QDM to work through Scan & Go solutions for the FXF Operating Company.
- Team lead for automation in Marketing efforts for FXF 2020 and rolling out new paperless efforts, onboarding and training new customers and Operations.
- Project lead for LTL Automation efforts, worked directly World Wide Sales, customers and Customer Technology to reach our highest automation numbers ever as of FY19.
- Project Lead for the Customer Automation Migration Program (CAMP) initiative designed to get LTL Freight customers automated highest automated number of shipments ever FY18.
- Core Team Lead for FXF Pickup Manager App which keeps customers informed during the pickup process. This project paved the road for future application development for FXF.
Senior Sales Executive
FedEx Services
Memphis, TN
08.2010 - 05.2014
- Managed and developed a territory in NE Ohio consisting of 500+ accounts selling the full FedEx portfolio
- Used the phone and computer to conduct Web Meetings to find, acquire and keep accounts and increase revenue
- Trained new hires through Mentor Program, as well as Regional Sales team with ongoing Lunch & Learns
- Consistently a top sales performer, top closer and above sales quota
- Sales Accomplishments
- FY11 Q2 Highest Team Total Goal Attainment @ 127%
- Top 6 in Region 54 Inside Sales FY11
- Top 25% for all Inside Sales for FY12
- Top 25 Q1& Q2 FY12 for Region 54
- Promoted to Sales Executive 2/2012
- Team SME for LTL, CBRs, HD Faces & Panjiva (International Shipping Tool)
- Region 54 Training Mentor for New Hires FY12
- Published Webinar for Panjiva on SharePoint
- Peer Facilitator for On-Going LTL Lunch & Learn Training for Region 54 (Bravo Zulu AWARD)
- ICAN Team- Co-Chair FY13 and Project Lead
- Express Yourself Training Facilitator (Bravo Zulu Award)
- Handling Unaligned Accounts (Bravo Zulu Award)
- LTL Training Facilitator (Bravo Zulu Award)
Ramp Agent
FedEx Express
Memphis, TN
03.2008 - 08.2010
- Facilitated plan for upper management with personnel, personnel training, and personnel work assignments including flight paperwork in accordance with FAA regulations to ensure 100% accuracy on weight and balance including any other paperwork associated with flights
- Worked closely with management to develop Monthly Operating Plan, checklist for tug audit, late freight audit, slide audit, slide layout and area audits
- Completed the ASPIRE to management process as part of my leadership role.
Project Manager
Owens Construction Services
Memphis, TN
03.2007 - 03.2008
- Managed construction services division in Tri-State area which included gas, water and electrical pipe installation, plus underground boring.
- Duties included account development, account management, material pricing, vendor negotiations, job costing via blue-print take offs, supply ordering, project staffing, mobilization, equipment operation, safety, crew supervision, project budgeting, plan “as-builts” drawings, and account receivables.
- Enlisted 8 new accounts which resulted in increased sales from $500k to $2.5mm for Underground Utility Division.
- Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.
- Conducted periodic inspections of job sites for quality and progress.
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.
Territory Manager
Tiger Equipment
Memphis, TN
08.2000 - 03.2007
- Developed solid connections with customers to promote products.
- Negotiated pricing, terms, and implementation dates.
- Conducted cold calls to offer services to potential customers.
- Created sales opportunities through cold-calling and other promotional activities.
- Resolved customer complaints regarding service.
- Supported sales team members to drive growth and development.
- Coached, developed and motivated team to achieve revenue goals.
- Identified prospective clients through marketing strategies such as state/county business development offices, Dodge reports, trade shows, trade journals, ABC membership, and existing client referrals to facilitate new sales.
- Provided consultative sales.
- Studied Client’s application to provide solutions to increase production and accuracy throughout client operations.
- Consistently a top sales performer and above sales quota.
Education
Bachelor of Science -
University of Alabama Birmingham
Skills
- User and UX Research
- Effective Organization
- User Journeys, Story Maps, User Stories
- End to End Feature Delivery
- Product Lifecycle Management
- Research and Trend Analysis
- Project Planning
- Negotiation
- Competitive Analysis
- Sales Enhancement
- Critical Thinking
- Product Development
- Goal Setting
- Stakeholder Relations
- Customer Training
- Strategic Planning
- KPI Tracking
- Project Management
- Data Analytics
- Teamwork and Collaboration
- ROI Analysis
- Business Development
- Timeline Management
- Roadmap Development
Timeline
01.2018
01.2017
01.2015
Product Manager
FedEx Services
05.2014 - Current
Pickup Manager App, Business Sales Senior Executive
Rising Star
01.2014
Senior Sales Executive
FedEx Services
08.2010 - 05.2014
Ramp Agent
FedEx Express
03.2008 - 08.2010
Project Manager
Owens Construction Services
03.2007 - 03.2008
Territory Manager
Tiger Equipment
08.2000 - 03.2007
Bachelor of Science -
University of Alabama Birmingham
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