Kelly Miethe
Henderson,NV
Summary
Innovative marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing & Social Media Strategist
Freelance Contractor
01.2021 - Current
- Strategize, manage and curate social media content for social platforms including: Facebook, Instagram, LinkedIn and Tik Tok
- Increase ROI by creating brand voice, key message and call to action for small businesses through variety of social strategies which increases visibility and brand awareness
- Create and implemented impactful strategies resulting in 30% increase in sales and consultations, 20% more registrations for major company event and increased follower and engagement by 35%
- Conduct market research to identify best medium for campaigns such as social, print or digital ads
- Measure and reports performance of all digital marketing campaigns and evaluate against goals ROI and KPIs
- Analyze marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Closely monitor industry trends and competitor activities to identify opportunities for business growth
- Schedule and conduct strategy meetings, brainstorms and filming days to curate face to face content for clients
- Design and edit videos for reels, stories for optimal viewing across all platforms
- Monitored online presence of company's brand to engage with users and strengthen customer relationships and brand loyalty.
- Develop marketing content such as blogs, promotional materials, and advertisements for social media.
Marketing and Sales Executive
Equity Title of Nevada
03.2017 - 01.2021
- Exceeded monthly sales goal of $80,000 in escrow revenue
- Identified new business relationships, conducted trainings and site visits to gain 10% increase in new monthly escrow clients
- Evaluated market data to develop and create business strategies for resale, new construction and commercial sales marketing strategies.
- Presented and analyzed sale trends and data to agents to better help them market themselves in challenging and everchanging real estate market.
- Responsible to meet with key leaders in real estate industry, attend professional events and represent company.
- Helped develop key messages for Equity Title marketing campaigns, create marketing collateral such as social media graphics, flyers, brochures and overall brand development
- Developed, designed and taught continuing education courses on social media marketing relevant to real estate as well as hosted training workshops for mid-large brokerages.
Development and Special Events Manager
Candlelighters Childhood Cancer Foundation of Nevada
01.2012 - 03.2017
- Responsible for creating new website content as well as updating agency all social and web platforms
- Design and conceptualize all agency collateral, including agency brochure, annual report, invitations, mailers and campaign materials
- Manage all communications via social media, email marketing to ensure brand standards, messaging and consistency
- Manage all social campaigns, track data through Facebook ads and insights, and make decisions based off data analysis
- Manage Candlelighters largest event, Evening of Hope, from start to finish, manage budget, donations, food, beverage, guests, and all other aspects which generated more than $200,000
- Create internal standard operation procedures to ensure efficiency, timelines, and information management to create content for general public, donors and Candlelighters Families
- Write copy for website, and work closely with IT company to make daily changes, updating headers, footers, to ensure quality photos and content
- Created all marketing collateral, copy and website content for #shineGOLD campaign which generated community attention including Welcome to Fabulous Las Vegas sign, Town Square Las Vegas, Downtown Summerlin, Galleria Mall and City Hall.
Education
Bachelor of Arts - Journalism, public relations
University of Nevada, Reno
Reno, Nevada12.2011
Skills
- Community Engagement
- Content Creation
- Promotional Campaigns
- Social Media Copywriting
- Content Development
- Audience Analysis
- Campaign Management
- Market Research
- Lead Prospecting
- Business Growth and Retention
- Customer Relationship Management
Certification
- Conversions for Clients - Paid Ad Training
References
Available Upon Request
Timeline
Marketing & Social Media Strategist
Freelance Contractor
01.2021 - Current
Marketing and Sales Executive
Equity Title of Nevada
03.2017 - 01.2021
Development and Special Events Manager
Candlelighters Childhood Cancer Foundation of Nevada
01.2012 - 03.2017
Bachelor of Arts - Journalism, public relations
University of Nevada, Reno
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