Kelly Moorman
Bloomington,IN
Summary
Experienced and enthusiastic veneer anchoring specialist with 14 years providing training, product development, sales, and brand awareness to engineers, architects, distributors, and contractors within the waterproofing and restoration industry. Hands-on leader providing assistance with design criteria, product installation, product performance, product development, R&D, technical sales and planning and support on jobsites. Enjoys presenting and training customers on masonry instabilities and finding unique solutions. Proficient in in-field testing, developing test reports, technical documentation, and creative marketing strategies.
Overview
20
20
years of professional experience
Work History
Technical Specialist - Anchoring Systems
Prosoco, Inc.
06.2019 - 12.2023
- Supported the growth and development of the masonry anchoring systems after acquisition of CTP (Construction Tie Products, Inc.)
- Provided training and technical support to regional sales managers, independent manufacturing representatives, distributors, contractors, architects, and engineers.
- Performed field testing and evaluation on jobsite that result in anchor performance evaluation in specific substrates.
- Reviewed technical documents and collaborated on customized design to achieve product improvement and compliance.
- Provided exceptional customer support, resolving complex technical issues with effective communication skills.
- Collaborated with cross-functional teams to ensure seamless integration of new technologies into existing systems.
- Presented AIA and proprietary presentations(virtual and in-person) to architect/engineer firms CSI (Construction Specifications Institute), BEC (Building Enclosure Council), SWRI (Sealant Waterproof Restoration Institute), ICRI (International Concrete Restoration Institute), Ron Blank, MCAA (Masonry Contractors of America Association), NCSEA (National Council of Structural Engineers Associations) , WCA(Waterproofing Contractors Association), RTC (Restoration Training Collaborative)
- Provided hands on training and demonstrations at SpecMix events, distributors offices, contractors offices, WCA, as well as manager and rep trainings for Prosoco
- Attended and exhibited at multiple industry association conferences throughout the United States,
- Strategized product development and sales strategy in regional applications as well as national applications
- Assisted the marketing team in developing technical literature
- Created Regional sales campaigns and training strategies to assist in improved sales numbers
- Worked closely with other departments to meet business goals and needs
- Visited job sites to provide retrofit anchoring technical solutions for veneer instabilities.
- Focused on engineer/architect specifications to include our products in their specifications
- Complied product information for engineers/architects, contractors, and distributors for product substitutions
- Reviewed specifications and drawings for product recommendations and requests
- Provided sales and anchoring technical support for Regional managers and independent reps nationally, with a focus in the Midwest (IN, OH, MI, IL, MO, AK, CO, MN,OK, KS, IA, WI, KY, TN, & Western PA
- Pursued commercial projects involving masonry facade stabilization as well as new construction anchoring projects
- Worked in our CRM system to create and followup on opportunities
- Created and maintained relationships with construction supply distributors, engineer firms, architectural firms, contractors, and restoration consultants
- Applied leadership strategies to improve education and communication on an expanding product line
National Sales Manager/Marketing Director
Construction Tie Products, Inc. (CTP)
02.2009 - 06.2019
- Developed and maintained company's website
- Assisted in developing technical literature
- Served on the Board of Trustees from 2009-2019
- Worked in the warehouse assisting with anchor assemblies, packing, shipping, and receiving
- Performed research and development testing on new or established anchoring systems
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Worked in the warehouse assisting with anchor assemblies, packing, shipping, and receiving
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Performed field testing and evaluation on jobsite that result in anchor performance evaluation in specific substrates.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Created customized solutions for unique client needs resulting in increased customer satisfaction.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Provided reactive and proactive customer service skills
Outside Sales Representative
Fort Dodge Animal Health
01.2007 - 06.2008
- Prospected and conducted face-to-face sales calls with veterinarians and staff throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Maintained call reports, expense reports, and budgeting analysis
- Assisted with marketing tools for veterinarians to launch a new product
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
- Achieved peak performance, penetrated competitive markets, and met aggressive business objectives
Inside Sales Representative
Webster Veterinary Supply
03.2004 - 09.2007
- Answered customers' questions regarding products, prices, and availability.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Managed friendly and professional customer interactions.
- Set up new accounts, established customer credit and set up payment methods.
- Assisted in warehouse shipping and receiving
Education
Bachelor of Science - Veterinary Technology
Purdue University
West Lafayette, IN12.2000
High School Diploma -
Michigan City High School
Michigan City, IN05.1997
Skills
- Over 14 years of construction sales and marketing experience with a focus on veneer anchoring and building envelope solutions
- Proficient in new business development
- Understanding construction specifications and drawings
- Proficient in field testing for restoration anchors
- Provide technical solutions to challenging construction problems
- Knowledge of building codes and requirements
- Technical Documentation
- Creative marketing approach to selling products in specific regions or markets
- Business Growth and Retention involving engineers/architects, contractors, distributors
- Patient training tactics that allows understanding of complicated information
- Strategic planning and thinking
- Vast knowledge of anchoring products, engineering design requirements, code requirements, material data, capacity loads, and field testing
- Experienced presenter for in-person and virtual technical presentations
Affiliations
- ICRI (International Concrete Restoration Institute) Indiana Chapter - Vice President
- ICRI National member
- NCSEA (National Council of Structural Engineers Association); National attendee as well as regional SEAoK (Kentucky) SEAoO (Ohio) , SEAMi (Michigan) MNSEA (Minnesota), SEAoI (Illinois) , ISEA (Indiana)
- SWR Institute (Sealant Waterproof Restoration Institute)- served on the board for 3 years
- WCA (Waterproofing Contractors Association)
- IIBEC (International Institute of Building Enclosure Consultants)
- MCAA (Masonry Contractors of America Association)
- CSI (Construction Specification Institute)
Timeline
Technical Specialist - Anchoring Systems
Prosoco, Inc.
06.2019 - 12.2023
National Sales Manager/Marketing Director
Construction Tie Products, Inc. (CTP)
02.2009 - 06.2019
Outside Sales Representative
Fort Dodge Animal Health
01.2007 - 06.2008
Inside Sales Representative
Webster Veterinary Supply
03.2004 - 09.2007
Bachelor of Science - Veterinary Technology
Purdue University
High School Diploma -
Michigan City High School
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