Kelly Morelli
Henderson,NV
Summary
Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 20 plus years of experience in sales.
Overview
16
16
years of professional experience
Work History
Territory Manager
Pandora Jewelry
Las Vegas, NV
08.2015 - 07.2022
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Owned all aspects of sales planning, development, and team and account management for Las Vegas/ Laughlin/ and Utah territory.
- Increased sales by 180% through effectively training employees, closely monitoring regional and local markets and managing inventories. Having the highest KPI's in the company.
- Held one-on-one meetings with owners, district managers, Store Directors, regional and US Sales Directors, to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
Store Manager
Victoria's Secret & PINK
Las Vegas , NV
06.2014 - 08.2015
- Managed inventory control, cash control and store opening and closing procedures.
- store produced 11,000,000 in annual sales, #1 in the District.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Approved regular payroll submissions for employees.
- Rotated merchandise and displays to feature new products and promotions.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Developed new store location from ground up by hiring and training efficient team.
District Manager
Forever 21
Las Vegas, NV
07.2010 - 04.2014
- Built positive and productive relationships with store and field leadership.
- Supervised 5 locations in Las Vegas/ Reno, with annual volume of $65,000,000.
- Opened the first flagship location in North America, 130,000 sq ft. 900 employees.
- Coordinated with other district managers to actualize strategies for improving performance and growing circulation volumes and sales.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Located, developed and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Improved operational standards, personnel moves, and merchandising strategies.
- Optimized in-store merchandising, brand presentation and inventory availability and focus.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Revitalized operations and realigned plans to better capture new opportunities and take advantage of changes in customer habits.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Produced reports outlining financial data to assist management with making strategic plans and operational decisions.
District Manager
Swarovski
Las Vegas, NV
03.2009 - 07.2010
- Built positive and productive relationships with store and field leadership.
- Supervised 16 locations in Nevada, Arizona, and Colorado $48,000,000 in annual sales.
- Coordinated with other district managers to actualize strategies for improving performance and growing circulation volumes and sales.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Located, developed and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Led targeted training programs to educate staff on product benefits and service capabilities.
District Manager
Francesca's Collections
Las Vegas, NV
07.2007 - 10.2008
- Built positive and productive relationships with store and field leadership.
- Supervised 14 locations to enforce high-quality standards of operation.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Improved operational standards, personnel moves, and merchandising strategies.
- Optimized in-store merchandising, brand presentation and inventory availability and focus.
- Led targeted training programs to educate staff on product benefits and service capabilities.
District Manager
Fila
Las Vegas, NV
10.2005 - 07.2007
- Built positive and productive relationships with store and field leadership.
- Reported directly to VP of Operations
- Duties included: real estate functions, supervise construction of new stores, recruiting, training an development of people in all locations.
- Opened 20 locations in a year and half within the US market.
- Created sales and payroll budgets, monitored all operational functions including marketing, advertising, visual presentation and P&L statements.
- Fila closed all locations in July 2007, I was last to leave the company.
Education
High School Diploma -
Manzano High School
Albuquerque, NM06.1986
Skills
- Time Management
- New Account Development
- Sales Forecasting
- New Product Information
- Networking Events
- Territory Growth
- Goals and Performance
- Social Media Platforms
- Verbal and Written Communication
- Promotional Events
- Contract Negotiation
- Team Recruiting and Onboarding
- CRM Software
Timeline
Territory Manager
Pandora Jewelry
08.2015 - 07.2022
Store Manager
Victoria's Secret & PINK
06.2014 - 08.2015
District Manager
Forever 21
07.2010 - 04.2014
District Manager
Swarovski
03.2009 - 07.2010
District Manager
Francesca's Collections
07.2007 - 10.2008
District Manager
Fila
10.2005 - 07.2007
High School Diploma -
Manzano High School