Kelly Myers
North Ridgeville
Summary
Dynamic Category Manager with expertise in data analysis and retail insights, driving impactful strategies at American Greetings. Proven track record in enhancing category performance through innovative dashboard development and collaborative sales initiatives. Adept at translating consumer behavior into actionable plans, fostering teamwork, and delivering compelling presentations to stakeholders.
Overview
15
15
years of professional experience
Work History
Category Manager
American Greetings
Westlake
01.2021 - Current
- Lead category management and business analytics for the Target account, driving seasonal and everyday assortment strategies using syndicated and proprietary data
- Translate customer insights and consumer research into actionable strategies, resulting in improved category performance and space productivity
- Partner with sales and commercial planning teams to deliver data-driven presentations and business reviews to retail buyers
- Design and implement custom dashboards to track business KPIs, SKU productivity, and regional trends, enabling faster decision-making
- Conduct ongoing competitive analysis and trend research to inform pricing, space planning, and product innovation strategies
- Support usability and market research initiatives, enhancing the customer experience and strengthening market positioning
Senior Manager, Analytics
Cleveland Cavaliers
Cleveland
01.2012 - 01.2021
- Managed full-funnel customer analytics, including acquisition, retention, and segmentation strategies, with a focus on ticketing and fan engagement
- Built and maintained Tableau dashboards and CRM insights tools to inform marketing and sales strategy
- Developed and presented key business insights to executive stakeholders and cross-functional teams
- Used SQL and data visualization tools to conduct deep-dive analyses of sales, pricing, and product performance
- Contributed to a collaborative and mentorship-focused team environment, fostering data literacy across the organization
Business Development Account Manager
Aramark
Norwell
01.2010 - 01.2012
- Conducted competitive market analysis to support new business pitches and national account strategy
- Managed and presented product strategy decks to clients, tailoring solutions to customer needs and regional trends
- Orchestrated customer engagement programs and events to drive satisfaction and sales
Education
Bachelor of Arts - Business Administration
Ursuline College
Pepper Pike, OHSkills
- Category management and space planning
- Data analysis and visualization
- Syndicated data expertise
- Retail insights and consumer behavior
- Sales collaboration and teamwork
- Dashboard development and reporting
- Project management and stakeholder communication
Timeline
Category Manager
American Greetings
01.2021 - Current
Senior Manager, Analytics
Cleveland Cavaliers
01.2012 - 01.2021
Business Development Account Manager
Aramark
01.2010 - 01.2012
Bachelor of Arts - Business Administration
Ursuline College
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