Kelly O'Day
Nashua,NH
Summary
My goal is to obtain a business development role and continue to help progress a brand through sales, education, and business support. As a results-driven Brand Manager I develop and implement successful education plans and brand strategies, while utilizing customer insights to develop creative strategies that drive customer loyalty, sales, and brand recognition.
Successful leader with proven accomplishments in driving growth and increasing profits. Articulate and driven with high energy and engaging personality.
Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. With a willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills and the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
Work History
Brand Specialist - Sales & Education
KEVIN.MURPHY + COLOR, Evolve Salon Systems
11.2020 - Current
- Key responsibilities include overseeing all 1,000+ accounts within Northeast including NY & NYC, assisting sales consultants with leads and opening new doors
- Lead and facilitate in salon classes and events to inspire salons & stylists to purchase and use KEVIN.MURPHY Care & COLOR.ME.
- Mentor and lead continued education of part time educators that are part of education team.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Provided first-rate service to all customers and potential customers.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Demonstrated product features, answered questions and persuasively overcame objections.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Drafted, finalized and submitted paperwork to complete sales.
- Created and implemented sales strategies to successfully meet company targets.
- Supported retail distributors, dealers and customers through in-person, email, virtual zoom, and telephone support.
- Motivated and trained team members to meet and exceed sales goals through positive reinforcement.
- Partnered with marketing teams to provide insight about development of education, development of product pitches, boosting sales projections
- Trained and mentored new sales representatives.
VIVID SALON OWNER & CREATIVE DIRECTOR
Self-employed
04.2012 - Current
- Owned, operated, and led team of 8+ employees at award-winning hair salon
- Led salon team to achieve high level of retail sales/purchasing for multiple years, averaging $15+ per guest, above industry standard.
- Consulted with customers to assess needs and propose optimal solutions.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Maintained staff records and work schedules.
- Trained and motivated employees to perform daily business functions.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Oversaw daily salon operations and performed general salon tasks.
COLOR.ME by KEVIN.MURPHY COLOR.MASTER
KEVIN.MURPHY
01.2019 - 05.2020
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Led and facilitated in salon education for the Northeast and southern territories offering in salon education and inspiration to open new doors and increase sales.
- Worked well in a team setting, providing support and guidance.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Proved successful working within tight deadlines and a fast-paced environment.
KEY Educator
KEVIN.MURPHY
04.2013 - 01.2019
- Built relationships and communicated with stylists, salon owners, and sales consultants to provide best learning environment.
- Monitored student progress and adjusted instruction to meet individual needs.
- Utilized innovative teaching strategies to effectively engage students in learning.
- Collaborated with colleagues to develop and revise curriculum, enhancing learning experience, and increase sales of products after education opportunities
- Developed and implemented engaging lesson plans to keep learner attention.
- Increased educational expertise and knowledge by participating in instructor-oriented workshops.
Education
HS diploma - Cosmetology
Greater Lowell Vocational School
Tyngsboro05.1996
Skills
- Skills include ability to connect and educate salon owners and stylists about products and brands to help increase product use
- 27 years experienced stylist, salon owner, and educator Connect with salon professionals and build report that feels organic while also helping to open new doors and help sales consultants have greater impact
- Brand Consistency
- Outreach Initiatives
- Promotional Planning
- Brand Analysis
- Team Member Development
- Industry Trends
- Sales Tracking
- Interpersonal Communication Skills
- Training Delivery
- B2B Sales
- Product Management and Branding
- Customer Consultations
- Brand Planning
- Client Meetings
- Lead Prospecting
- Sales Strategies
- Retail Knowledge
- Launch New Products
- Effective Customer Communication
- Brand-Building Strategies
- Event Coordination
- Growth Tracking
- Staff Coaching
- Consultative Sales Techniques
- Customer Presentations
Accomplishments
- Brand Specialist of the year in 2021- recognition for achieving sales goals while creating client facing education.
- Achievement of sales for 2021 & 2022 to exceed new door goals and open new accounts.
- Maximized bonus potential in 2022 based on in-field support, sales, and education offerings.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Brand Specialist - Sales & Education
KEVIN.MURPHY + COLOR, Evolve Salon Systems
11.2020 - Current
COLOR.ME by KEVIN.MURPHY COLOR.MASTER
KEVIN.MURPHY
01.2019 - 05.2020
KEY Educator
KEVIN.MURPHY
04.2013 - 01.2019
VIVID SALON OWNER & CREATIVE DIRECTOR
Self-employed
04.2012 - Current
HS diploma - Cosmetology
Greater Lowell Vocational School
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