Innovative and driven leader with expertise in Operations, Marketing, Sales, and Project Management. Skilled in leading marketing initiatives, planning tailored events, and negotiating with vendors to amplify sales and increase revenue. Proven experience creating and deploying vision, designing logistics, and managing finances. Adaptable, creative problem-solver with a bias towards action who challenges the status quo.
Overview
11
11
years of professional experience
1
1
Certification
Work History
DIRECTOR OF OPERATIONS, EVENTS & VENDOR RELATIONS
JPAR REAL ESTATE
PLANO, TX
02.2022 - Current
Created and implemented the annual Operations Plan encompassing B2B relations, sales growth and retention, management of 26 JPAR Office Hubs, and support for agent office leads.
Supports and implements JPAR's annual and quarterly events.
Acted as a guide and resource to agents and vendors, enhancing their experience at JPAR beyond expectations
Created and managed multiple processes concurrently, overseeing day-to-day changing priorities while leading diverse projects and suggesting enhancements
Conceptualized and executed a wide range of special events.
Crafted events to meet needs, budgets, and requests while boosting morale
Oversees the planning and execution of capital equipment acquisition, furnishing arrangements, decor installations, and all other mandatory services to fulfill financial needs of Hub Offices.
Managed and ensured accurate cash flow management
Deliver exceptional customer service to agents, colleagues, and vendors; effectively handle challenging inquiries and complex issues
Communicate to ensure pertinent information is both received and conveyed.
OFFICE MANAGER & ASSOCIATE INSURANCE AGENT
FARMERS INSURANCE
MCKINNEY, TX
01.2020 - 02.2022
Dedicated insurance professional with a comprehensive understanding of the property and casualty market and homeowner products.
Identified and nurtured sales opportunities for insurance plans, while effectively managing customer portfolios.
Implemented risk management strategies to ensure policy renewals. Actively tracked and resolved issues related to claims and customer inquiries. Followed up on customer inquiries to provide timely assistance.
Ensured compliance with underwriting requirements by collecting and managing necessary documents.
Demonstrated proficiency in successfully navigating the complexities of claim processing and recognizing the importance of quality control for accurate indemnification.
Delivering seamless assistance to clients, colleagues, and vendors; adeptly managing complex customer inquiries with ease
Enhanced overall efficiency in sales through process optimization, resulting in positive impact on premium rates.
Managed pipeline and reached out to prospective new customers, driving sales and growing revenue through effective communication and demonstration of company's value proposition
Increased client portfolio by 3% in 6 months
Analyzed market trends, assessed risk factors and implemented strategies resulting in favorable indemnity outcomes.
Led community outreach initiatives and developed strategic partnerships with local businesses to enhance brand visibility and promote positive community relations.
Supervised staff members, organized schedules and delegated tasks.
Provided training to new hires on office policies and procedures.
DIRECTOR OF SALES, EVENTS & MEMBERSHIP
THE LAKES AT CASTLE HILLS
LEWISVILLE, TX
09.2016 - 12.2019
Elevated membership recruitment numbers, achieved sale targets, and executed remarkable events by strategically planning and implementing effective sales and marketing initiatives.
Sales: Generated over $2.5M in annual revenue through event sales, golf, tennis, and social memberships
Increased event revenue by 40% and membership sales by 30% through strategic sales and marketing initiatives
Conceptualized and executed diverse special events in project management and logistics.
Boosted sales through the organization of events tailored to specific needs, budgets, and requests for catering and entertainment.
Demonstrated strong leadership skills by empowering staff to excel in service, drive successful events, and increase revenue generation with regular communication
Boosted new membership enrollment and optimized member value by delivering tailored recommendations for membership and event programs.
Investigated and analyzed the competitive market analysis, informing market positioning strategies that optimized market share and brand positioning.
Managed a team of sales personnel to ensure performance goals were met or exceeded.
Assisted in developing long-term strategic objectives for the organization's overall success.
Collaborated closely with other departments on cross-functional projects.
Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
MEMBERSHIP SALES MANAGER
THE SPORTS CLUB FOUR SEASONS RESORT
LAS COLINAS, TX
09.2015 - 09.2016
Executed successful membership sales strategy and exceeded target metrics
Generated over $2.1M in annual revenue; achieved a sale of a space under construction that exceeded targeted sales plan by 20%
Drove sales growth by generating new prospects and expanding business relationships through targeted content communication within seminars and networking platforms
Community Engagement: Served as a leader in the community and collaborated with the local chamber of commerce, realtors, and business associates to grow and promote business.
Developed and implemented membership packages to increase sales.
Created and managed monthly promotions for memberships.
Cultivated relationships with current members by providing personalized services and responding promptly to inquiries.
Worked closely with other departments within the organization to ensure smooth operation of membership program initiatives.
Prepared detailed reports outlining progress made toward meeting sales targets.
PRIVATE EVENTS DIRECTOR
TOWER CLUB DALLAS
DALLAS, TX
08.2013 - 09.2015
Conceptualized, planned, and successfully executed a wide range of social, corporate, and celebrity events
Successfully generated more than $1.9M in annual revenue through strategic marketing and sales initiatives.
Identified and targeted specific audience segments to maximize effectiveness of messaging and marketing strategies
Managed project operations and coordinated logistics to deliver an outstanding event experience
Recruited and developed a proficient event staff through mentoring and training for outstanding service.
Crafted proposals and contracts for full-service events, demonstrating exceptional contract negotiation skills.
Negotiated vendor and venue pricing to achieve revenue goals while providing value for clients.
Established relationships with vendors and suppliers to secure favorable terms for materials or services.
Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
Conducted regular meetings with department heads to review progress on strategic initiatives.
Identified opportunities for improvement in operational performance metrics.
Monitored market conditions and competitor activities to inform business decisions.
Managed annual budgeting process, including forecasting and financial planning.
Education
Associate of Science in Food & Hospitality, Culinary Arts -
El Centro Dallas College
Skills
Strategic planning and execution
Process Improvements
Quality Assurance
Financial controls implementation
Business Management
Cost and Budget Control
Operational Efficiency
Performance Analysis
Employee Development
Revenue Generation
Department Oversight
Performance Improvement
Fostering good relationships
Sales Tracking
Customer Service Management
Schedule Management
Customer Retention
Business Forecasting
Administrative Management
Team building
Organizational Skills
Professional Demeanor
Sales oversight
Sales Promotion
Employee Relations
Performance Evaluations
Calendar Management
Assignment Delegation
Systems implementation
Cost analysis and savings
Staff Development
Revenue Forecasting
Problem-Solving
Excellent Communication
Decision-Making
Revenue Growth
Customer Relations
Budget Development
Sales Strategies
Business Leadership
Organizational Structuring
Profit and loss accountability
Interpersonal skills
Time management
Logistics
Policy Development and Enforcement
Adaptability and Flexibility
Self Motivation
Operations Management
Teamwork and Collaboration
Certification
State of Texas Insurance License (P&C)
Timeline
DIRECTOR OF OPERATIONS, EVENTS & VENDOR RELATIONS
JPAR REAL ESTATE
02.2022 - Current
OFFICE MANAGER & ASSOCIATE INSURANCE AGENT
FARMERS INSURANCE
01.2020 - 02.2022
DIRECTOR OF SALES, EVENTS & MEMBERSHIP
THE LAKES AT CASTLE HILLS
09.2016 - 12.2019
MEMBERSHIP SALES MANAGER
THE SPORTS CLUB FOUR SEASONS RESORT
09.2015 - 09.2016
PRIVATE EVENTS DIRECTOR
TOWER CLUB DALLAS
08.2013 - 09.2015
Associate of Science in Food & Hospitality, Culinary Arts -
El Centro Dallas College
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