Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kelly Plyer

Plainfield,Illinois

Summary

Dynamic Social Media Manager with a proven track record at CharityAuctionsToday, driving a staggering 898.2% increase in content interactions. Expert in content creation and community engagement, I leverage digital design to enhance brand visibility and foster audience growth, ensuring impactful campaigns that resonate with target demographics.

Overview

4
4
years of professional experience

Work History

Social Media Manager

CharityAuctionsToday
08.2023 - Current
  • Managed multiple social media platforms, ensuring a consistent brand voice and message while diversifying content depending on the platform. Achieved remarkable year-over-year growth on Facebook, including an 898.2% increase in content interactions, 22,000% increase in link clicks, 197.8% rise in profile visits, and 9,600% increase in reach.
  • Boosted engagement rates with the creation of compelling and visually appealing content. On Instagram, reach increased by 1,400%, content interactions doubled, link clicks rose by 24,800%, and profile visits increased by 233.5%.
  • Developed and executed a new paid advertising strategy that generated over 500 qualified leads within three months, and achieved an average cost-per-click (CPC) of just $0.40 through continuous optimization and targeting refinement.
  • Crafted compelling copy and visuals for social media ads, driving increased website traffic and qualified leads to our auction team. These efforts directly contributed to the massive increase in platform engagement and donor conversion.
  • Coordinated with marketing team to align social media strategy with overall marketing objectives, using data-driven results to refine content and boost ROI.
  • Negotiated collaboration with other brands for co-promotional activities, expanding audience reach and further amplifying our social growth.
  • Boosted brand visibility by creating and executing innovative social media campaigns, contributing to record-setting growth in digital engagement metrics.

Social Media Specialist

Ybanez Media
06.2021 - 07.2023
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Successfully implemented engagement strategies to drive organic traffic for clients, resulting in an impressive 80% increase in profile visits and link clicks
  • Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic
  • Leveraged strategic engagement techniques to drive organic customer acquisition for clients, resulting in substantial revenue growth amounting to thousands of dollars.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals
  • Wrote social media outreach posts on both informational and promotional topics
  • Formatted copy to align with project-specific guidelines
  • Customized brand message to reach and capture target audience interest and drive engagement

Freelance Social Media & Marketing Specialist

Various Clients
10.2022 - Current
  • Put together videos for social media, advertising, and informational purposes.
  • Conducted thorough research on competitors'' designs, industry trends, and target audiences before starting each project to ensure a well-informed approach to graphic design assignments.
  • Designed eye-catching social media graphics that drove user engagement and increased website traffic.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Monitored social media trends to keep brand's content relevant and engaging.
  • Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
  • Organized successful promotional events, both online and offline, resulting in increased brand exposure and customer acquisition.

Education

Associate of Science - Kinesiology

Waubonsee Community College
Sugar Grove, IL
05.2018

Skills

  • Content Creation and Management
  • Community Engagement and Audience Growth
  • Digital design
  • Branding and identity

Accomplishments

  • Increased Facebook content interactions by 898.2% and Instagram link clicks by 24,800% within one year for a national fundraising platform
  • Developed and executed a new paid advertising strategy that generated 500+ qualified leads within 3 months.
  • Achieved an average cost-per-click (CPC) of $0.40 to landing page through optimized paid ad campaigns

Timeline

Social Media Manager

CharityAuctionsToday
08.2023 - Current

Freelance Social Media & Marketing Specialist

Various Clients
10.2022 - Current

Social Media Specialist

Ybanez Media
06.2021 - 07.2023

Associate of Science - Kinesiology

Waubonsee Community College

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