Summary
Overview
Work History
Skills
Timeline
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Kelly Prozialeck

Communications Specialist
Orlando,FL

Summary

Strategic communication specialist with extensive corporate communication experience developing and implementing innovative digital, internal and external strategies. Well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing that is committed to supporting company's initiatives and programs.

Overview

12
12
years of professional experience

Work History

Senior Communications Specialist

AdventHealth
Altamonte Springs, Florida
12.2023 - Current
  • Collaborates with key players to identify communications opportunities and provide critical messaging to stakeholder groups in AdventHealth's Population Health Services Organization.
  • Supports campus/business unit CEOs with PowerPoint development, talking points and other forms of ghost writing.
  • Develops strategy, writes, edits, and distributes multiple internal publications (i.e., two monthly newsletters and physician email updates).
  • Evaluated effectiveness of marketing materials using analytics tools, iterating on tactics as needed for improved results.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.

Communications Specialist

AdventHealth
Orange City, Florida
05.2022 - 12.2023
  • Consult, provide oversight and generate appropriate responses for all internal and external communication efforts relating to more than 1,000 team members on two campuses.
  • Successful experience pitching and securing local and national media coverage including working with social media influencers/content creators.
  • Experience coaching and managing C-suite leaders on media presence strategies, speaking engagements, public response, issue anticipation, and providing strategic counsel on media positioning and brand impact.
  • Develop and implement social media strategies for Facebook, LinkedIn, and X to increase engagement and reach new audiences.
  • Proactively pitch & engage with local and national media to secure reputation-based coverage.
  • Partner with event production team to oversee internal campus town halls, hiring events, and other team member event opportunities.
  • Manage and maintain campus specific SharePoint page.
  • Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.

News Producer

WESH-TV
Orlando, Florida
10.2017 - 05.2023
  • Manage 15 person staff including production teams, anchors, reporters, videographers and engineering during 10-hour shift.
  • Boost rating numbers by 25% in key demographic 35-45 (f) market.
  • Managed tight deadlines effectively, ensuring timely delivery of accurate and relevant news stories for broadcast.
  • Adhered to strict journalistic standards of accuracy, ethics, and fairness in all produced content for broadcasts.
  • Mentored junior producers in best practices for news production, fostering a collaborative work environment.

News Producer

KTUL-TV
Tulsa, Oklahoma
10.2015 - 10.2017
  • Lead morning show producer (4:00 a.m. to 8 a.m).
  • Coordinate and support anchors, videographers and engineering staff, producing 4 hours of daily content.
  • Prepare written and digital content for website and social media platforms.
  • Increased social media presence by integrating digital platforms into the news production process.
  • Provided support during live events such as elections or severe weather coverage through effective coordination with various departments involved in the broadcast process.
  • Worked closely with graphics department to create visually appealing elements that complemented story content.

News Producer

WJAC-TV
Johnstown, Pennsylvania
10.2014 - 10.2015
  • Edit news material such as graphics and pre-produced sequences to ensure that it fits within available time or space.
  • Direct studio production on camera shots, framing, lighting, and audio.
  • Assist reporters and assignment desk in collecting information, shooting b-roll, and editing assigned stories.
  • Verify factual accuracy of news stories to maintain viewer confidence.
  • Diversified storytelling techniques to match different content and keep audiences engaged.
  • Reviewed and edited colleagues' scripts for improved flow and voice.

News Anchor/Reporter

KOAM-TV
Pittsburg, Kansas
01.2013 - 10.2014
  • Anchor #1 rated newscast in market during three-hour morning broadcast.
  • Maintained professional appearance and demeanor while presenting news stories live on air, projecting credibility and trustworthiness to viewers.
  • Boosted viewer engagement on social media website by 25%.
  • Planned and conducted research and pitched long-form stories to promote investigative news topics.
  • Adapted quickly to changing circumstances in newsroom or out in the field, ensuring accurate information was provided in a timely manner.

Skills

    Clarion University of Pennsylvania

Aug 2009 - Dec 2012

Bachelor of Science

Mass Media Arts, Journalism, Communications Studies

Timeline

Senior Communications Specialist

AdventHealth
12.2023 - Current

Communications Specialist

AdventHealth
05.2022 - 12.2023

News Producer

WESH-TV
10.2017 - 05.2023

News Producer

KTUL-TV
10.2015 - 10.2017

News Producer

WJAC-TV
10.2014 - 10.2015

News Anchor/Reporter

KOAM-TV
01.2013 - 10.2014

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Kelly ProzialeckCommunications Specialist