Summary
Overview
Work History
Education
Skills
Timeline
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Kelly Sason

Cleveland,OH

Summary

Detail-oriented marketing professional adept at collecting and processing information. Possesses versatile skills in project management, problem-solving, and collaboration. Strategic and organized with excellent verbal and written communication skills. Brings fresh perspective, positive attitude and strong commitment to quality and overall team success. Eager to contribute and further develop professional skills.

Overview

10
10
years of professional experience

Work History

Caregiver

Family Members
01.2023 - 06.2024
  • Leave of absence to care for family member diagnosed with terminal illness

Competitive Intelligence Analyst

JPMorgan Chase
09.2017 - 10.2021
  • Proactively monitored competitors' activities across product releases, marketing initiatives, pricing strategies, partnerships, and industry trends. Watched for change in leadership, acquiring of companies, rolling out employee benefits programs etc
  • Delve into key competitors, analyzing their technologies, messaging, target markets, and sales methodologies to uncover strategic insights
  • Shared actionable findings and recommendations with leadership to guide product development, marketing messaging, and competitive strategies
  • Leveraged competitive intelligence tools to centralize knowledge, ensuring easy access for relevant teams by building an internal webpage as a go-to information source
  • Supported decision-makers by providing timely, accurate, and relevant assessments of emerging threats.
  • Produced multi-source intelligence reports for leadership and different stakeholders
  • Reduced knowledge gaps within the organization by creating comprehensive intelligence reports tailored to specific audience needs.

Business Analyst - Relationship/Loyalty Marketing

Sears Holdings Company
09.2015 - 07.2017
  • Worked collaboratively with MRM Strategists and Channel owners to deploy strategies, update and maintain implementation plans, and monitor performance of customer-specific offers across various channels (Email, Mobile, POS, Direct Mail, Display etc.)
  • Interacted with BU and Shop Your Way Client teams to identify business needs and recommend opportunities for strategic development.
  • Worked with customer data via Excel and SHC Analytics tools (i.e. MicroStrategy, Tableau, MAP, IMV) to synthesize and report on strategic performance and recommended next steps.
  • Coordinated all assets required for campaign implementation including copy, images, offer codes, Smart Offer Platform (SOP) version IDs, etc.
  • Created reports (via Excel and PowerPoint) accessed and reviewed across multiple levels of the organization to summarize campaign and offer performance on key corporate metrics - increased offer redemption, improved margin contribution, increased customer loyalty, and new customer acquisition.
  • Adjusted tactics in response to feedback – from colleagues and from the market focus areas including: Shop Your Way Rewards Marketing Online/Integrated Retail Pricing and Promotions Technology.

Executive Team Leader - Guest Expereince

Target
09.2014 - 09.2015
  • Actively sought out feedback from guests through surveys and reviews, using this information to inform ongoing improvements in the quality of services
  • Established a culture of accountability among team members, empowering them to take ownership over their individual contributions while also fostering collaboration toward shared objectives.
  • Ensured seamless communication between departments to provide a consistent level of service across all aspects of the guest experience.
  • Identified potential areas of inefficiency within existing processes, recommending strategic changes that led to significant time savings for both guests and staff members.

Education

BBA - Managerial Marketing

Kent State University
Kent, OH
05.2014

Skills

  • Strategic Planning
  • Qualitative Analysis
  • Quantitative Analysis
  • Data Validation
  • Analytical Thinking
  • Creative Strategy
  • Marketing Campaigns
  • Effective Communication
  • Adaptability and Flexibility
  • Interpersonal Skills
  • Project Management
  • Time Management
  • Problem-Solving
  • Compliance risk management
  • Respectful and Compassionate

Timeline

Caregiver

Family Members
01.2023 - 06.2024

Competitive Intelligence Analyst

JPMorgan Chase
09.2017 - 10.2021

Business Analyst - Relationship/Loyalty Marketing

Sears Holdings Company
09.2015 - 07.2017

Executive Team Leader - Guest Expereince

Target
09.2014 - 09.2015

BBA - Managerial Marketing

Kent State University

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Kelly Sason