Kelly Sason
Cleveland,OH
Summary
Results-driven marketing professional skilled in strategic planning and
qualitative and quantitative analysis. Leverages data-driven insights and effective communication to support decision-making and drive measurable outcomes. Proactive team player with a strong commitment to excellence.
Overview
2022
2022
years of professional experience
Work History
Competitive Intelligence Analyst, Commercial Bank
JPMorgan Chase
Chicago, IL
09.2017 - 10.2021
- Monitored competitors' activities across product releases, marketing initiatives, pricing strategies, partnerships, and industry trends. Watched for changes in leadership, acquisitions, rolling out employee benefits programs etc
- Analyzed key competitors financial earnings, products, technologies, investor messaging, target markets, and sales methodologies to uncover strategic insights
- Produced multi-source intelligence reports for leadership and stakeholders sharing actionable findings, emerging threats and recommendations
- Built an internal market resource library to centralize knowledge and reports, ensuring easy access for relevant teams and reducing knowledge gaps within the organization
Business Analyst, CRM & Loyalty Marketing
Sears Holdings Company
Hoffman Estates, IL
09.2015 - 09.2017
- Collaborated with cross-functional teams to execute multi-channel marketing campaigns and implementation
- Leveraged Excel, MicroStrategy, and Tableau to analyze data and drive strategic insights
- Led campaign execution, aligning creative assets, offer setup, and deployment across channels
- Optimized marketing strategies using data insights, customer trends, and stakeholder feedback
Executive Team Leader, Guest Experience
Target
Chicago, IL
09.2014 - 09.2015
- Managed operations for a $50M+ revenue-generating store, consistently meeting or exceeding performance targets
- Led and developed a team of 150+ employees, strengthening leadership bench and team effectiveness
- Optimized workflows by identifying inefficiencies and implementing strategic process improvements
Cancer Survivor
Career Pause (Health Recovery)
2023 - 2026
Education
BBA - Managerial Marketing
Kent State University
Kent, OH2014
Skills
- Qualitative & Quantitative Analysis
- Data Validation & Quality Assurance
- Go-to-Market Strategy
- Marketing Campaign Execution
- Regulatory Compliance Management
- Verbal, Written & Interpersonal Communication
- Executive reporting & presentations
- Cross-functional collaboration
- Stakeholder communication
- Data-Driven Decision Making
Timeline
Competitive Intelligence Analyst, Commercial Bank
JPMorgan Chase
09.2017 - 10.2021
Business Analyst, CRM & Loyalty Marketing
Sears Holdings Company
09.2015 - 09.2017
Executive Team Leader, Guest Experience
Target
09.2014 - 09.2015
Cancer Survivor
Career Pause (Health Recovery)
2023 - 2026
BBA - Managerial Marketing
Kent State University