Kelly Shoff

• Manage complex, high-end video and animation projects
• Coordinate multi-day photo and video shoots nationwide
• Create award-winning TV/radio/social media campaigns
• Produce hundreds of videos for companies ranging from non-profits to Fortune 500

ACCOMPLISHMENTS

• Silver Telly Award 2024- Down Syndrome Associate of Wisconsin
• Silver Telly Award 2022 - Wauwatosa Vaccination Campaign
• Silver Telly Award 2021 - GE HealthCare Maternal Infant Care
• Silver Telly Award 2021 - IBVI Can
• Silver Telly Award 2021 - Easton
• Silver Telly Award 2021 - IBVI More than a job
• Bronze Telly Award 2021 - Walters Buildings
• Bronze Telly Award 2021 - IBVI Spaces

• Developed a social media strategy and coordinated posts
• Published a weekly email newsletter
• Wrote monthly newsletter articles and interviewed stakeholders, wrote articles for annual reports
• Posted stories on MAPA’s website
• Helped secure media coverage for a wide variety of events
• Produced and edited a podcast, “A Moment with MAPA”
• Doubled the number of Facebook followers in just six months
• Video views of Facebook increased by 1,200% during my tenure
• Grew Twitter impressions from 18,000 a month to 72,000 a month
• Weekly email open rate increased from 25% to 65% a week

• Developed strategies for showcasing the big story and breaking news
• Coordinated and produced special projects, live events, breaking news and weather coverage
• Interviewed and trained, producers, reporters, anchors, and photographers
• Posted stories to ketv.com, Facebook, Twitter and Instagram
• Produced “Chronicle” an Emmy and Murrow Award winning weekly public affairs show
• Played a vital role in the station’s rise to #1 in the ratings in all newscasts
• Quickly and successfully handled employee issues
• Revamped morning and evening newscasts with engaging and informative content
• Small Market TV Station of the Year: Edward R
• Murrow Award 2015

• Managed and scheduled sweeps and promotable stories
• Supervised producers on all newscasts, focused on writing, story selection and breaking news
• Held monthly producer meetings
• Coordinated and produced special projects
• Responsible for editorial content on-air and on-line and oversaw the budget
• Played a crucial role in the station’s rise in the ratings
• Created a system for employee feedback and peer reviews
• Best Newscast: Michigan Association of Broadcasters 2003

• Supervised producers of morning newscasts
• Reformatted the show to create the number-one watched morning newscast in the Twin Cities
• Booked guests and scheduled live shots
• Worked with producers on showcasing weather, traffic and breaking overnight news
• Planned and implemented special on-location live broadcasts
• Large Market TV Station of the Year: Edward R Murrow Award, 2001
• Large Market Best Morning Newscast Emmy Winner, 2001
• Best Newscast: Associated Press Large Market 1998
• Minnesota Associated Press Broadcast Awards – Documentary 1997
• Best Newscast: Associated Press Large Market 1996