KELLY SMITH
Cincinnati,OH
Summary
Dynamic sales professional with a proven track record at Fujifilm Graphic Systems, driving $2.7M in sales through strategic account management and solution-oriented selling. Expert in new market penetration and creating compelling value propositions, consistently exceeding quotas while fostering strong client relationships. Proficient in Salesforce and adept at overcoming objections.
Overview
22
22
years of professional experience
Work History
Equipment Sales Representative
SERVIFORM AMERICA
Alpharetta, GA
09.2021 - Current
- Utilized industry knowledge and relationships to increase market share in Western United States.
- Teamed with service and OEMs in identifying new users and existing customers in need of lasers, routers, rule benders and other capital equipment used in the production of tooling for the printing and packaging industries.
Regional Sales Manager
Zund America, Inc.
Oak Creek, WI
12.2023 - 07.2025
- Penetrated new markets by investigating competitor products, services, and trends.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Implemented effective territory management techniques across the region.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
North American Sales - Inkjet Specialist
DIGITAL INKJET SOLUTIONS, LLC
South Jordan, UT
12.2020 - 09.2021
- Drove market introduction and secured orders in North America for JetSci line of monochrome inkjet systems and digital label presses/finishing solutions.
- Established distributor and service channel with leading provider of used flexographic equipment.
- Facilitated sale of first JetSci system sold in North America.
Product Manager - Inkjet Hardware and Consumables
KAO COLLINS, INC.
Cincinnati, OH
02.2019 - 12.2020
- Secured sites and conducted beta testing for launching of new lines of inkjet systems and inkjet inks.
- Collaborated with team in securing agreements with 4 large offset web printers, performing beta testing of new inkjet systems, reducing timeframe expectation and product launch date 4 months.
- Teamed with UK distributor, achieving company's first Colordyne 3600AQ Inkjet System sale, producing $400K+ in incremental equipment sales and $250K in annual ink sales with $2M additional revenue expected in 2021.
Regional Manager - Samba Inkjet Printbar Systems
FUJIFILM GRAPHIC SYSTEMS
Hanover Park, IL
01.2018 - 01.2019
- Recruited internally for launching new line of inkjet systems specifically designed for commercial print applications on offset web presses.
- Authored and executed plan, increasing market awareness while driving $1.4M in supplemental hardware sales and $2.8M in ink revenue throughout 24-state territory.
Regional Manager - Graphium
FUJIFILM GRAPHIC SYSTEMS
Hanover Park, IL
01.2016 - 01.2018
- Led direct sales of hybrid UV inkjet press and UV LED curing systems to packaging and label manufacturers throughout Eastern United States.
- Teaming with local Field Sales Managers, gaining understanding of prospects' overall business needs, delivering winning value propositions based on customer metrics.
- Averaged 125% of annual quota.
- By leveraging full line of products and services, closed $2.7M single unit sale. Largest in Fujifilm Graphic Systems history.
Executive Account Manager
TWEATHERFORD, INC.
Indianapolis, IN
01.2013 - 01.2016
- Charged with re-selling 3D Systems additive manufacturing solutions which included 3D printers / services, scanners, and software.
- Applied consultative approach, partnering with clients in planning execution of additive manufacturing strategies, averaging 107% annual sales quota during 3-year tenure.
US Sales Representative
INDUSTRIAL INKJET, LTD.
Las Vegas, NV
01.2012 - 01.2013
- Owned distributor management and direct sales to end-user and OEM accounts.
- Generated 64% of all 2012 US sales via development and management of first US Industrial Inkjet distributor.
- Negotiated $1.2M, 1-year contract with leading consumer products company, providing rental equipment for multi-facility feasibility trial.
Sales Manager
AMICA SYSTEMS
Irvine, CA
01.2011 - 01.2012
- Increased turnkey inkjet system sales in North America with focus on establishing, supporting, and growing OEM sales partners.
- Boosted OEM sales 90%+ via procurement of 3-year OEM distribution agreement with leading provider of horizontal form, fill, and seal equipment, including commitment to purchase $2M in systems and supplies annually.
Sales Representative
ATLANTIC ZEISER
West Caldwell, NJ
01.2009 - 01.2011
- Expanded brand awareness and sales beyond traditional markets.
- Directed inkjet, vision, and software systems sales throughout multi-state territory comprised of Ohio, Michigan, Indiana, Kentucky, Illinois, and Tennessee.
Senior Sales Engineer
VIDEOJET TECHNOLOGIES, INC.
Wood Dale, IL
01.2004 - 01.2009
- Devised and implemented strategies to increase year-over-year revenue production and market share of coding, marking, and labeling products.
- Revitalized 4-state territory of Ohio, Michigan, Indiana, and Kentucky, driving sales from $200K in 2003 to consistent $1M annual output average.
- Exceeded yearly sales goals and product mix targets, receiving 2 promotions over 5-year tenure.
- Selected to generate sales in most profitable vertical market - product decoration of non-woven products, establishing and supporting OEM relationships, achieving $1M incremental equipment and ink sales.
Education
Bachelor of Fine Arts (BFA) - Philosophy and History
Wittenberg University
Springfield, OHDanaher Value Selling -
Wood Dale, ILSkills
- Sales Planning & Execution
- Creating Value Proposition
- Consultative Sales Approach
- CRM - Salesforce
- CRM - Oracle
- CRM - ACT!
- Key Decision-Maker Identification
- Overcoming Objections
- New Market Penetration
- Solution-Oriented Selling
- Microsoft Office
- Account & Territory Management
Timeline
Regional Sales Manager
Zund America, Inc.
12.2023 - 07.2025
Equipment Sales Representative
SERVIFORM AMERICA
09.2021 - Current
North American Sales - Inkjet Specialist
DIGITAL INKJET SOLUTIONS, LLC
12.2020 - 09.2021
Product Manager - Inkjet Hardware and Consumables
KAO COLLINS, INC.
02.2019 - 12.2020
Regional Manager - Samba Inkjet Printbar Systems
FUJIFILM GRAPHIC SYSTEMS
01.2018 - 01.2019
Regional Manager - Graphium
FUJIFILM GRAPHIC SYSTEMS
01.2016 - 01.2018
Executive Account Manager
TWEATHERFORD, INC.
01.2013 - 01.2016
US Sales Representative
INDUSTRIAL INKJET, LTD.
01.2012 - 01.2013
Sales Manager
AMICA SYSTEMS
01.2011 - 01.2012
Sales Representative
ATLANTIC ZEISER
01.2009 - 01.2011
Senior Sales Engineer
VIDEOJET TECHNOLOGIES, INC.
01.2004 - 01.2009
Bachelor of Fine Arts (BFA) - Philosophy and History
Wittenberg University
Danaher Value Selling -
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