Summary
Work History
Education
Skills
Accomplishments
Certification
Websites
References
Timeline
Generic
Kelly St. Myer

Kelly St. Myer

Pensacola,FL

Summary

Forward-thinking and high-achieving professional with extensive experience in public relations, hospitality, sales, and marketing. Conscious-minded and results-driven executive providing first-rate services. Dedicated to ensuring client satisfaction through exceptional customer service. Expert in all facets of hospitality management. Exceptional critical thinking, organizational, and prioritization skills utilized to effectively multitask. Eager to bring a fresh and positive perspective to your company.

Work History

Corporate Sales Executive

Innisfree Hotels
Gulf Breeze, FL
07.2023 - Current
  • Development and launch of Beaches & Bouquets, wedding brand for 27 properties.
  • Design and develop website and social media content.
  • Participate in weekly strategy meetings with executive team members.
  • Create weekly and quarterly sales reports.
  • Establish marketing goals and implementation.
  • Generate leads through strong community engagement.
  • Establish long-term relationships with key accounts.
  • Negotiate pricing and terms of sale with customers.
  • Meet regularly with internal teams to discuss progress toward goals.
  • Participate in trade shows, conferences, and industry events.
  • Develop and implement strategic sales plans to increase profits and customer satisfaction.
  • Analyze competitor activity to develop effective counter-strategies.
  • Conduct property analysis for 27 properties.
  • Prepare presentations, proposals, contracts, and other documents related to sales activities.
  • Develop strategies for expanding existing business opportunities while targeting new markets.
  • Assess current trends in the marketplace to adjust product offerings accordingly.
  • Monitor changes in the competitive landscape to ensure a competitive edge.
  • Identify potential clients, develop relationships, and initiate contact with key decision makers.
  • Connect with potential customers to build new corporate partnerships and solicit sales.
  • Initiate sales process by scheduling appointments, delivering presentations and conducting tours.
  • Close sales consistently through strong client rapport and expert product and service knowledge.
  • Research and analyze new sales options, prospects and market trends.
  • Prepare sales reports and attend regular meetings to update staff about new sales processes and trends.
  • Collaborate with sales team members of 27 properties to identify target markets and develop sales strategies.
  • Build relationships with clients, partners and vendors to facilitate successful partnerships.
  • Create and assist in the development of promotional materials.
  • Develop and implement strategies to increase customer base and revenue growth.
  • Conduct market research and identify potential business opportunities.
  • Establish sales and marketing budget.
  • Revenue generation

General Manager

Firehouse Restaurant
Destin, FL
02.2023 - 07.2023
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Created schedules and monitored payroll to remain within budget.
  • Supervised employees through planning, assignments and direction.
  • Trained and empowered employees to achieve key performance indicators.
  • Tracked daily, weekly and monthly sales to generate reports for business development planning.
  • Managed inventory levels and conducted corrective action planning to minimize long-term costs.
  • Built and maintained loyal, long-term customer relationships through interpersonal skills.
  • Directed safety operations and maintained clean work environment to adhere to FDA and OSHA requirements.
  • Designed sales and service strategies to improve revenue and retention.
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Prepared staff work schedules and assigned team members to specific duties.
  • Reviewed financial statements and sales and activity reports to measure productivity and goal achievement.
  • Implemented successful business strategies to increase revenue and target new customers.
  • Forecasted customer demand to set prices for goods and services.

Director of Sales and Business Development

Felix's Restaurant & Oyster Bar
Pensacola Beach, FL
05.2022 - 03.2023
  • Communicated company directives and programs to associates and ensured all follow-up items were completed accurately and timely.
  • Determined marketing strategies by coordinating with public relations team.
  • Accomplished financial objectives by forecasting requirements and scheduling expenditures.
  • Leveraged leadership skills to identify deficiencies and opportunities to improve policies and procedures.
  • Completed thorough opening, closing and shift change functions to maintain operational standards for each event.
  • Enhanced team member performance through use of strategic and tactical approaches, motivational coaching and training.
  • Led team meetings and one-on-one coaching sessions to continuously improve performance.
  • Tracked weekly sales to generate reports for business development planning.
  • Created schedules and monitored payroll to remain within budget.
  • Monitored inventory levels and placed new orders for merchandise.

Project Manager and President

Terra Building Group
Pittsburgh, PA
2018 - 2022
  • Built strong community relations with subcontractors and vendors to optimize cost savings and complete timely preconstruction.
  • Brought projects in on time and in accordance with budget and quality standards.
  • Handled continuous project monitoring and management by developing forecasts, tracking expenses and approving payments.
  • Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
  • Created project plans with established timelines for integral phases, assign to appropriate teams, manage workflow and achieve RFP submissions and completion deadlines on or before schedule.
  • Made changes to project scope and cost and implement most effective change management processes to keep project up to date.
  • Managed entire project life cycle from initial concept through final delivery.
  • Communicated with clients to convey deadlines, scope of work and potential challenges throughout project timeline.

President

Belle Vie
Seaside , FL
2013 - 2018
  • Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
  • Built and deepened relationships with industry partners, driving substantial improvements in revenue numbers while expanding operations into new areas.
  • Integrated marketing and sales strategies with business development and operational leadership plans.
  • Oversaw event logistics, venue scheduling and accommodations.
  • Maintained close communication with clients to mitigate service issues.
  • Coordinated vendors, timelines and budgets for events.
  • Directed event production in collaboration with sponsors, hosts and internal teams.

Executive Director

Building Homes for Heroes
Destin, FL
2013 - 2017
  • Shared mission of organization with public through successful community outreach and marketing strategies.
  • Planned and implemented strategies to increase funding through various approaches.
  • Cultivated positive corporate image by developing partnerships with media, business and community groups.
  • Orchestrated successful team and customer events to drive engagement, satisfaction and loyalty.
  • Promoted company public profile by delivering speeches, writing articles and presenting at industry conferences as public face of organization.

Office Manager

Jefferson Dental Care
Watertown, NY
2008 - 2012
  • Managed office inventory and placed new supply orders.
  • Maintained impeccable office organization to support efficiency, professionalism and performance objectives.
  • Implemented and maintained company protocols to facilitate smooth daily procedures.
  • Responded to patient queries and concerns to resolve issues in accordance with company policies and procedures, healthcare regulations and dental board standards.
  • Implemented proactive measures to safeguard health and well-being of communities, utilizing good oral health and PPE.

Team Lead Developer

Ritz-Carlton
Fernandina Beach, FL
2000 - 2004
  • Fostered positive employee relationships through communication, training and development coaching.
  • Mentored newly hired employees and implemented training on safety procedures to prevent injuries.
  • Developed and implemented policies, procedures and process improvement initiatives to improve retention rates and increase customer satisfaction.
  • Coordinated vendors, timelines and budgets for events.
  • Directed event production in collaboration with sponsors, hosts and internal teams.
  • Trained customer service, marketing and sales teams for events.

Hospitality Manager

Sun Destin Beach and Resort
Destin, FL
2017 - 2019
  • Trained and mentored specialists in application of soft skills, guest recovery strategies and performance optimization techniques.
  • Conducted performance evaluations to check associates' performance and compliance with policies.
  • Overhauled guest relations policies to address changing concerns.
  • Mentored all new employees, demonstrating best methods for servicing clients and guests.
  • Analyzed customer feedback to provide strategic direction to continuously improve overall rating.
  • Booked large groups of people for weddings, seminars, conferences and other events and offered best available room rates.

Education

MBA - Global Hospitality

The University of West Florida
Pensacola, FL
05-2025

MBA - Business Administration and Management

Old Dominion University
Norfolk, VA

Civil Liberties Certificate

Princeton University
Princeton, NJ

Interpersonal Communication

The University of West Florida
Pensacola, FL

Dental Hygiene

University of Florida
Gainesville, FL

Skills

  • Project management
  • Operations management
  • Regional management
  • Events management
  • Multi unit Director of sales
  • Executive leadership
  • Million-dollar mindset
  • Interpersonal communication
  • Legislative writing
  • Press release writing
  • Media outreach
  • Social media content production
  • Positive community engagement
  • Conflict resolution and mediation
  • Training and mentoring
  • Employee coaching
  • Data management
  • Catering and banquet enhancement
  • Promotional support
  • Quality assurance
  • Contract writing
  • Business development
  • Relationship building
  • Marketing content creation
  • Brand creation
  • Client negotiations
  • Revenue generation
  • Microsoft Word
  • Microsoft Excel
  • Powerpoint
  • B2B sales
  • B2C sales
  • Excellent contingency-planning skills
  • CPR/AED certification
  • Global tourism
  • CRM proficiency
  • Marketing campaign strategy
  • Developing marketing plans
  • Marketing collateral development
  • Digital marketing management
  • Multi-media marketing
  • Sales and marketing leadership
  • Brand marketing
  • Social media digital marketing
  • Space tourism
  • Corporate sales executive
  • Entrepreneur
  • Interpersonal Communications
  • Communications
  • Detailed oriented
  • Client focused
  • Non profit and fundraising
  • Spokesperson
  • Program oversight
  • Business analysis
  • Analyze prospects, leads, and sales calls
  • Manage and lead multiple team of sales
  • Excellent communication and interpersonal skills
  • Exceptional communication, presentation, and organizational skills
  • Non-profit background
  • Proven revenue generation
  • Hiring and interviewing
  • Payroll
  • Product ordering
  • Team building production

Accomplishments

I currently serve on the boards of two non-profits: Independence for the Blind and United for a Good Cause. I also assist in leading the annual Levin Fest event for local non-profits.

  • Recognized as a local hero and given the key by the city of Destin
  • Awarded the National Red Cross Volunteer of the Year
  • Military Wife of the Year
  • Future Leaders of America Recognition
  • Global Recognition Awards: Stevie Award
  • Best of the Coast: Beaches & Bouquets

Certification

  • DMCP: Destination Management Certified Professional
  • CHSP: Certified Hospitality Sales Professional
  • Wedding MBA Master Certification
  • CVE: Certified Venue Executive
  • Conflict Resolution Certificate
  • CPR/AED Certification
  • CBT: Cognitive Behavioral Therapy Certificate

References

References available upon request.

Timeline

Corporate Sales Executive

Innisfree Hotels
07.2023 - Current

General Manager

Firehouse Restaurant
02.2023 - 07.2023

Director of Sales and Business Development

Felix's Restaurant & Oyster Bar
05.2022 - 03.2023

Project Manager and President

Terra Building Group
2018 - 2022

President

Belle Vie
2013 - 2018

Executive Director

Building Homes for Heroes
2013 - 2017

Office Manager

Jefferson Dental Care
2008 - 2012

Team Lead Developer

Ritz-Carlton
2000 - 2004

Hospitality Manager

Sun Destin Beach and Resort
2017 - 2019

MBA - Global Hospitality

The University of West Florida

MBA - Business Administration and Management

Old Dominion University

Civil Liberties Certificate

Princeton University

Interpersonal Communication

The University of West Florida

Dental Hygiene

University of Florida
  • DMCP: Destination Management Certified Professional
  • CHSP: Certified Hospitality Sales Professional
  • Wedding MBA Master Certification
  • CVE: Certified Venue Executive
  • Conflict Resolution Certificate
  • CPR/AED Certification
  • CBT: Cognitive Behavioral Therapy Certificate

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Kelly St. Myer