Kelly Strader
Los Angeles,CA
Summary
I am an encouraging and ambitious leader with 7+ years of marketing and brand development experience. Across multiple industries I have demonstrated impactful problem-solving talents, motivating team building initiatives, excellent customer relations aptitude and transformative relationship-building skills. I use my independent decision-making expertise and sound judgment to positively impact company success. My main marketing goals when joining a growing business have always been to make an impact through curating one-of-a kind brand identities and using my positive team player talents to enhance employee engagement and boost performance.
Overview
3
3
years of professional experience
Work History
Director of Creator Experience
Fanfix/SuperOrdinary
08.2022 - Current
- Currently the head and motivating team leader of all IRL Event Activations, the overarching Creator Success team specializing in creator relationships and revenue data analysis, as well as all Brand/Community and Social Media efforts.
- Successfully oversee and lead creator communications for over 600+ creators on a consistent basis to build relationships in order to reach daily and monthly revenue targets.
- Consistently provide knowledge, support, and best practices across all verticals at the company in order to consistently reach monthly revenue targets over the past year which has resulted in 150% of overall growth; far exceeding the board's expectations.
- Working closely with the C-suite and third party agencies, brands, high profile creators on a daily basis to build out successful influencer events that continue to have 100+ Million in social reach.
- Oversee and lead our entire social content schedule; plan, coordinate and creative direct all creator photoshoots, and consistently develop new social narratives to gain community awareness on a daily basis. I have contributed to the growth of over 100K+ new followers on Instagram.
- Successfully contribute creative visions and ideas to the brand identity and growth while recruiting, managing and overseeing brand partnership opportunities which has resulted in over 20+ new partnerships for the company.
- Liaison between the Chief Technology Officer/Software and Product Engineers and the overall Partnerships teams on upcoming feature updates. I consistently maintain strong communication by the reporting of technical feedback between creators and the internal teams on an hourly basis.
- Currently the lead on all miscellaneous projects at the company including Paid Ad initiatives, Creator Revenue Bonus Programs, Marketing/Graphic Design efforts along with company pitch decks and supporting PR public facing opportunities.
Talent Manager
We Are Verified
06.2021 - 08.2022
- Successfully maintained professional management relationships with over 30 high profile influencer creators by communicating with them daily on career goals, content recommendations/improvements, and meaningful brand opportunities.
- Prioritized all inbound and outbound emails for clientele roster and communicated effectively with large brands for paid partnerships.
- Strategized revenue streams for all clients that includes podcasts, talent-owned projects, and brand opportunities.
- Created all internal and external pitch decks for larger brand campaigns and entire talent roster.
- Managed the corporate social media page to increase audience engagement and social status.
Business Development Manager
ClubHouse Media Group/Doiyen Talent Agency
12.2020 - 06.2021
- Single-handedly developed an influencer content house in Las Vegas and grew each individual influencer's social media accounts with the total growth being over 2 Million followers.
- Created re-occurring company events for our talent to collaborate with other influencers, recruit new talent, and build relationships with brands.
- These events successfully resulted in a total reach of over 200 Million followers across multiple social media channels.
- Worked with high-profile influencer talent daily to complete company and brand specific deliverables and posted for all social accounts.
- Sought out paid and non-paid brand partnerships for talent within the agency which resulted in over 20+ completed brand campaigns across all in-house talent.
- Worked directly with trending and luxury brands to develop relationships with our influencer talent and Clubhouse as a company.
- Interacted with the board of directors in order to achieve monthly business goals and strategic develop PR and brand identity strategies.
Account Coordinator
BuzzFeed
12.2020 - 06.2021
- Worked directly with retail beauty and wellness brands to fulfill over 25 multi-million successful advertising campaigns.
- Assisted in maintaining brand partnerships by creating daily client specific proposal presentations.
- Facilitated external communication with retail clients such as kick-off calls, campaign wrap up calls. This also included internal communication and partnership strategy discussions between sales and other functions within the BuzzFeed ecosystem.
Education
Bachelors of Business Administration - Marketing - Social Media Marketing and Brand Strategy
Radford University
05.2017
Skills
- Extensive Event Planning Management
- Influencer Marketing Creative Experience
- PR & Communication
- Brand Partnerships
- Social Media Management Brand Development (Instagram, TikTok, Twitter, Facebook, Twitter)
- Creative Direction (Photoshoots)
- Photography and Basic Graphic Design
- Team Leadership Management
- Proficient in Google Suite/Microsoft Office (Excel, Word, PowerPoint, Publisher)
Timeline
Director of Creator Experience
Fanfix/SuperOrdinary
08.2022 - Current
Talent Manager
We Are Verified
06.2021 - 08.2022
Business Development Manager
ClubHouse Media Group/Doiyen Talent Agency
12.2020 - 06.2021
Account Coordinator
BuzzFeed
12.2020 - 06.2021
Bachelors of Business Administration - Marketing - Social Media Marketing and Brand Strategy
Radford University
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