Kelly Veasy

• Increased revenue by 25% in a newly created role and continued to increase revenue year over year for the past 5 years.
• Developed and implemented strategic marketing plans, sales plans and forecasts to achieve maximum revenue and services.

Hired, led and inspired a 7 -person sales and events team to highest sales revenue in the history of the company.

• Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
• Established sales goals and strategies that contributed to increased growth in sales every year and repeat business.
• Cultivated strong professional relationships with corporate planners, C Suite, entrepreneurial and key clients to drive long-term business development.
• Boosted profit margins by effectively upselling, budget and overhead, increasing booking conversions.
• Maintained adherence to client-event requirements through effective delegation, prioritizing and management of all production phases, from concept to execution.
• Hired and trained event management for cross-functional assignments and verified employee knowledge of specific procedures related to each event type.
• Created detailed proposals, estimates and contracts to deliver outstanding client service, coordination, timeline development, budgeting and day of coordination services.
• Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
• Communicated commissions, sales promotions, independent business strategies and other critical information and escalated areas of concern to company business leaders.

• Maintained professional network of potential clients and business opportunities.
• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
• Oversaw management and implementation of new revenue strategies, sales initiatives and customer engagement tactics to increase market share.
• Hired and motivated high-performing sales team achieving over $3.1 million in private event sales per year of which $1.5 million in personal sales development / management.
• Catapulted private dining sales, resulting in $3.1 million in yearly revenue.
• Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
• Cultivated strong relationships with key organizations and professionals to support future business growth objectives.

• Developed long-term relationships with venues and clients by maintaining consistent communication and excellent customer service.
• Identified potential customers, accounts and markets and cultivated relationships to achieve assigned revenue goal.
• Submitted weekly and monthly sales reports and attended sales and management meetings to support business objectives.
• Attended trade shows, community events and industry meetings to build and maintain rapport with competitor hotels, lead sources, clients and local community.
• Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
• Created presentation materials for sales, customer relations, and management purposes.
• Exceeded sales goals by 40% using consultative and value-driven approach.
• Leveraged rapport with key retail account leadership to up-sell vendor partnerships.