Kelly Westermann

Division of HIV Prevention, Prevention Communications Branch (Katmai Government Services, 2023 - Present)

• Develop, deploy and manage communications to health care providers, consumers, national and community organizations, federal partners, key stakeholders, influencers, media entities, and educational and faith-based institutions. YOY email performance increases in key metrics.
• Create official division presentations, marketing support materials, internal communications and updated Brand Guidelines.

Division of Cancer Prevention and Control (Katmai Government Services, 2023 - 2024)

• Created inaugural social media strategy resulting in YOY organic increases of 194% in engagement, 257% in video views, 117% in impressions, 184% in link clicks, and 37% in followers. Some months outperformed CDC.gov profiles on Facebook, X, LinkedIn, and Instagram.
• Wrote articles (“SPF is my BFF”) and developed videos, published on cdc.gov and social media platforms.

Center for Global Health, Division of Global Health Protection (Bizzell US, 2021 - 2022)

• Managed development of division’s largest project, annual signature publication, involving 75+ staff.
• Key contributor in revamp of employee communications to address issues identified in Federal Employee Viewpoint Survey. Developed first-ever Center-wide internal communications survey, garnering 84% participation. Analyzed and presented recommendations to leadership communications paradigm to global senior leadership and implemented major enhancements. Improved scores in prioritized areas YOY.
• Wrote articles, success stories, internal communications, and social media.

Clients included GE Energy, Manhattan Associates, SunTrust Bank (now Truist), ShelfGenie, NCR, Integrated Sales Solutions, Junior League of Atlanta (volunteer), Manhattan Associates, and PathWerk, among others.

Developed strategies, plans and materials for new product launches, events, trade shows, internal / consumer / member communications, brand relaunches, change management, website and intranet enhancements. Highlights:

• For GE Energy, achieved desired culture changes in 27K-person new division in less than 11 months, exceeding due date of 24 months.
• ShelfGenie realized 37% increase in sales YOY upon implementation of marketing communications plan.
• Created customer success programs for NCR's top revenue clients with senior leadership participation, identifying new revenue opportunities.
• For Manhattan Associates, championed integration of emerging technologies into employee communications for enhanced engagement and employee retention.

Strategic oversight and day-to-day management of global marketing communications and U.S. internal communications, including social media, marketing, branding, monthly employee newsletter, and website.

• Rebuilt social media profile and created posts and videos, increasing followers 400%.
• Implemented website enhancements driving 40% increase in traffic and 70% increase in time on page.
• Recreated marketing communication materials and global sales presentations, generating incremental leads of 7%.
• Partnered with Chief Medical Officer to edit medical abstracts and developed plans to increase provider engagement.
• § Re-created global sales presentations, adopted by all seven regions.

Served as marketing and communications consultant / SME /partner to seven international regions. Strategic oversight and day-to-day management of global marketing communications and standards: social media, marketing, branding, monthly employee newsletter, and website. Achieved significant lifts in employee engagement, social media followers, website traffic, and partner engagement (physicians) prior to relocation of role to Singapore headquarters.

Developed strategic and tactical communication plans, campaigns and materials supporting mission, business strategy, and departmental initiatives. Identified value of Nemours community benefit initiatives and created inaugural Community Benefit Report and marketing plan that leveraged the value of its impact, resulting in brand enhancement and realization of key business goals for corporate, clinics, and hospitals.

• § Nemours’ submission – in its final attempt – of the Community Benefit Report to Florida government was linchpin in receiving approval to build its children’s hospital in Orlando, FL – critical to the viability of its Florida business plan.
• National Association of Children’s Hospitals (NACHRI) recognized report as national gold standard and requested that I join one of six advisory boards (most junior hospital employee ever appointed).
• Collaborated with Nemours’ departments to utilize the community benefit story. Development, e.g., experienced a 37% YOY increase in fundraising.
• Asked by Catholic Charities, largest U.S. healthcare organization, to author chapter on community benefit communications for their guide on community benefit – considered the industry bible.