Kelly Zembo

Leader of Nationwide's thought leadership content strategy and marketing team that uses consumer and financial advisor research and insights to build content that grows Nationwide's brand as a financial services provider.

• Led the creation of new content strategy in 2021 and currently lead Nationwide thought leadership content strategy
• Lead a highly engage team of content strategies with an engagement score of 97 out of 100.
• Achieved a 50% reduction in cost per engaged sessions through paid media efforts.
• Revamped the website for better SEO and user experience, with a 15% increase in brand new filtering technology and 400% increase in organic impressions in Q2 of 2024
• Generated over 29 billion PR impressions in 2023 and on pace to double that in 2024.

Developed thoughts leadership educational programs that drive brand awareness, engagement, and business outcomes.

• Built and executed the development and launch of 3 brand new educational thought leadership programs in 3 years
• Winner of 2 Investment Management Education Awards (IMEA) for thought leadership program content for Tax Efficient Retirement Income and Medicare
• Led go-to market strategy and tool development for the 'My Medicare Matters' program in partnership with the National Council on Aging; usage was 700 financial professionals
• Led consumer survey research with PR to drive media impressions, 5 billion for social security

Developed and executed marketing strategies that drove growth and engagement through our channel partners. Work closely with sales, product, and marketing teams to create and implement programs that enhance partner relationships and drive revenue.

• Initiated and introduced several cross-channel/cross-product marketing initiatives, resulting in significant improvement in sales run rates, an additional $93M in annuity premiums (over 6 months), and retails funds sales goals growth going from 60% to 101% of stated goals (over 1 year)
• Organized and carried out 49 events at national meetings and/or private advisor events, with a key focus on building the company's reputation as a leader in the financial services industry

Represented and trained the Nationwide Agents in the development of new life insurance products. Responsible negotiating product design and feature that would meet agents needs.

• Achieved an increase of 50% in applications for a new term life product via product innovation and transparency
• Moved 100 agents to a new compensation structure with retention at 85%.

Responsible for design, development, and management of life insurance products that meet the needs of our clients and align with our business objectives. Worked closely with cross-functional teams to ensure the successful launch and performance of our life insurance offerings

• Launched 3 new life insurance products within an 18-month period and authored the training programs for their introduction
• Developed and published 14 monthly newsletters on behalf of the President of the division.