Kelly P. Hanna
Pittsburgh,PA
Summary
OBJECTIVE: Dynamic and results-driven communications and development leader passionate about enhancing the Franklin Regional School District's visibility and impact. Eager to leverage marketing and public relations expertise to cultivate meaningful community engagement and elevate the district's profile. Dedicated to building strong relationships with students, vendors, and community members while guiding the development operations of the Franklin Regional Panther Foundation.
With a proven history of success in event planning, marketing, and strategic communications, I excel in forging powerful partnerships and driving fundraising initiatives within educational settings. My ability to secure substantial corporate and foundation grants underscores my commitment to innovation and community support. I am excited to implement compelling strategies that advance the district's mission and inspire collaboration and a shared vision for excellence.
Overview
23
23
years of professional experience
Work History
School District Marketing and PR through Field of Play Marketing
01.2020 - Current
- Responsible for and assures that all district communication efforts, improvements, news, updates, announcements, and positive happenings are promoted via the district website, social media pages, newsletters, Superintendent correspondence, etc.
- Work with administrators to develop content for news releases and media contacts regarding school district performance improvements, school board meetings, events, social services, new academic programs, and teacher innovations.
- Produced promotional videos about the school districts, which included writing the script, a shot list, and suggested edits.
- Author articles for publications and newsletters.
- Author press releases for submission to news media.
- Serve as liaison between the district and the news media.
- Develop long-standing relationships with the press. Work with journalists interested in information about the district and activities with potential news coverage. Respond quickly to media inquiries.
- Manages all communication with parents and the community in the event of a crisis.
- Work with the borough, city, or township management to explore collaborative opportunities, crafting a list of family-friendly community events, and forwarding the information to residents.
- Develop and design new district websites.
- Build the school district’s Facebook, Twitter, LinkedIn, and Instagram pages and manage posts that include text, photos, and videos. Communicate information with parents, district stakeholders, and the community while building relationships with followers.
- Design and create all graphic arts and marketing materials with information on district programs and community events.
- Create promotional and informational handouts, brochures, and posters materials as needed.
- Create and maintain a district design and brand to be featured throughout and manage the district website.
- Provide on-site photography, videography, or event coverage.
- Work with video consulting teams and design the vision of the final visual product
- Write speeches and letters for board members and administrators which includes fact finding and research
- Assist in planning and implementing periodic surveys or other polling methods regarding public opinion about the district.
- Oversee the writing, printing, editing, production, and distribution of district publications such as newsletters, brochures, flyers, and newsletters via email or mail, managing the project with printing and mailings.
- Maintain comparison research on the district and charter schools to identify our competitors’ attributes and map our capabilities and offerings.
- Develop marketing strategies to recruit students back from charter schools.
President
Field of Play Marketing
01.2011 - Current
- Company Overview: Field of Play Marketing is a boutique full-service marketing, PR, and sales firm that helps many organizations, school districts former professional athletes, and C-level executives re-invent themselves through strong marketing and PR.
- Research, formulate, and manage an extensive marketing plan and specific marketing approaches for targeted market segments, including message development, execution, and measurement of results.
- Provide operational leadership; this includes supervising the work activity of staff, managing budgets, and overseeing all marketing endeavors.
- Develop and execute PR, marketing, and advertising for former professional athletes, corporate executives, school districts and other organizations, ensuring that the strategies like copy, photography, social media, and placement yield positive results in priority areas.
- Design and execute surveys to secure needs for client buyers, events and follow-up.
- Provide strategic direction and oversight of each client's image, including positioning of all media initiatives.
- Create and implement an integrated online and social media strategy that effectively markets to our internal and external constituents; this includes serving as the functional content strategist for each client website with the message and visual oversight.
- Manage the development and coordination of the design of marketing content, programs, and websites.
- Project manage and create exciting and engaging events
- Develop, implement, and manage client communication strategies for the media and marketing: one-sheets, email messages, e-newsletters, keynote PowerPoint and websites.
- Manage crisis communications planning and preparation in support of each client.
- Write articles for clients and work closely with over 300 editors from publications across the states to help match their publishing needs with our client's experiences. Write correspondence and speeches for clients. Consult in book writing as a ghostwriter.
Director of Sales and Marketing
KEYGroup
01.2002 - 01.2019
- Full-time for eight years and then as a consultant.
- Developed and facilitated educational webinars on hiring the right person for the right job for our clients, social media followers, and database.
- Created a LinkedIn group inviting thousands of members to participate in the conversation, Managing A Multi-Generational Workforce with over 8200 members.
- Managed social media and Public Relations editorial calendars, monthly newsletter, and new product development.
- Designed surveys to attract media focus used in social media platforms to attract interest in the organization. The results of several surveys have been featured in numerous media: print and online resources.
- Provided leadership to the day-to-day operations of the sales and marketing departments while focusing on the company’s strategic goals.
- Analyzed sales statistics to determine business growth potential.
- Continuous website development, which increased traffic by 112% in 1 year.
- Created monthly marketing campaigns that convert to high proposal rates.
- Developed and managed the internship program, which is highly regarded and sought after by numerous universities.
- Wrote several articles, blogs and helped ghostwrite books
- Member of the company’s senior executive staff, reporting to the Chief Executive Officer and President.
Education
BS - International Business
The Ohio State University
Columbus, OhioCertificate - Child Development-Teacher Aide
College of Southern Nevada
Las Vegas, NevadaSkills
- Proficient in Microsoft Word, Excel, PowerPoint, Paint, Canva, Adobe Suite, Outlook, ACT, and Salesforce for database management
- Knowledgeable in website design and maintenance, with experience in web technologies
- Strong leadership and team-building capabilities
- Expertise in organizational leadership and strategic planning
- Committed to operational excellence and process improvement
- Skilled in crisis management and effective communication during challenging situations
- Upholds integrity and ethical standards in all professional interactions
Timeline
School District Marketing and PR through Field of Play Marketing
01.2020 - Current
President
Field of Play Marketing
01.2011 - Current
Director of Sales and Marketing
KEYGroup
01.2002 - 01.2019
Certificate - Child Development-Teacher Aide
College of Southern Nevada
BS - International Business
The Ohio State University
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