Summary
Overview
Work History
Education
Skills
Websites
Leadership And Community Involvement
Timeline
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Kelly Jo Coughlin

West Palm Beach

Summary

I am a marketing professional with a forward-thinking understanding of brand development, event production, and media engagement. I am adept at leading specialized campaigns, managing multi-channel social media platforms, and creating memorable and brand experiences. I have a passion for improving systems within a company, and I am talented in identifying opportunities for growth and development. My experience includes cross-functional collaboration, client communication, and executing impactful initiatives that align with brand identity and business goals. Lastly, I have a high level of commitment to continuous growth and learning new skills in the workplace.

Overview

3
3
years of professional experience

Work History

Social Media Manager & Event Coordinator

Venue Marketing Group
Jupiter
07.2024 - Current
  • Leading the content strategy, creative direction campaigns, posting schedule, and overall management of 9 social media accounts across Instagram, Facebook, and LinkedIn for 4 clients, ensuring cohesive brand direction and high-quality execution
  • Serving as the creative director to produce compelling visual content that aligns with the clients' branding and marketing objectives
  • Reviewing and presenting social media performance metrics to clients, offering support, insights, and recommendations to optimize engagement and account growth
  • Collaborating with Director of Events in the coordination and execution of community and charity-based events for various clients, such as large Academic Health Systems and Non-Profit Organizations, that range from 50 to 350 attendees

Wholesale Operations Intern

Heimstone
Paris
06.2023 - 08.2023
  • Researched and contacted over 300 premium Department Stores and Concept Stores, such as Saks Fifth Avenue and Boon The Shop, for wholesale brand expansion across 3 continents
  • Exercised four methods of brand contact through the Joor Business-to-Business Wholesale Website, Instagram, Email, and LinkedIn to connect and communicate with over 200 potential wholesale buyers
  • Prepared and orchestrated 44 gifting packages that were sent to buying teams at department stores and concept stores worldwide
  • Awarded a $1,000 Grant by The Ohio State University to gain work experience abroad
  • Enhanced professional development, time management, and effective communication skills by working in a European country

Event Planning Operations Intern

Pelotonia
Columbus
05.2022 - 08.2022
  • Actively assisted the Director of Operations and Volunteer Coordinator in planning and executing Pelotonia's annual three-day Ride Weekend event which had between 13,000 and 15,000 attendees
  • Worked with Pelotonia Community Members in registering to Ride or Volunteer at Ride Weekend through Salesforce
  • Facilitated the assignment of 300+ two-day Riders to dorm rooms during Ride Weekend, and aided in the coordination of 2 training sessions for Riders in preparation for Ride Weekend
  • Headed the execution of 3 Lead Volunteer Playbook documents for the organization
  • Reduced the cost of rental technology iPad items for Ride Week by 40%

Education

B.S.B.A - Marketing

The Ohio State University, Max M. Fisher College of Business
Columbus, OH

Skills

  • Salesforce
  • Project Management
  • Joor B2B Wholesale Platform
  • Notion
  • Box Cloud Storage
  • Monday
  • Microsoft Teams
  • Excel
  • Word
  • PowerPoint
  • Instagram
  • Facebook
  • LinkedIn
  • Prismm
  • Sprout Social
  • Event coordination
  • Social media analytics
  • Content strategy

Leadership And Community Involvement

  • Palm Beach Young Professionals with Chamber of Commerce, West Palm Beach, FL, Member, 01/01/25, Present,

Participating in monthly social and networking events to build relationships and expand professional network.

  • The Logistics Association Club (TLA) at The Ohio State University, Columbus, OH, President, 05/01/22, 05/31/23

Coordinated, arranged, and supervised the Supply Chain Career Fair hosted by TLA, which included the attendance of 20 companies and 75 students. 

Increased TLA's funding by $3,000 dollars through growing "Friends of TLA."

Collaborating  with multiple businesses, such as Dayton Freight and Marzetti, to invest in business and logistics major students who are seeking employment, internships, and co-op opportunities to further gain professional experience in their respective fields.

Timeline

Social Media Manager & Event Coordinator

Venue Marketing Group
07.2024 - Current

Wholesale Operations Intern

Heimstone
06.2023 - 08.2023

Event Planning Operations Intern

Pelotonia
05.2022 - 08.2022

B.S.B.A - Marketing

The Ohio State University, Max M. Fisher College of Business
Kelly Jo Coughlin