Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Manager
KELLY A. LANDIS

KELLY A. LANDIS

Blue Bell,Pennsylvania

Summary

Brand & marketing strategist with a passion for business development, team leadership and process improvement. Proven history of successfully navigating headwinds common in matrixed organizations. Innovative Marketing professional with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Director of Marketing

KPMG LLP
11.2021 - Current
  • Design roadmap & drive market and business strategy, as well as project manage annual marketing and business planning
  • Manage local firm branding and business development strategy
  • Manage pipeline with goal of increasing revenue nearly 11% YOY
  • Activate national branding programs, including rollout and campaign execution
  • Collaborate & cross-sell business through compilation and oversight of strong, diverse teams
  • Facilitate information sharing and collaboration with industries, functions, and other business process groups
  • Participate with local event strategy and business sponsorships, managing ROI and development of forums view including forums, webcasts, and symposiums
  • Act as central resource for managing implementation and ongoing deployment of Strategic Account Management efforts, including sales methodology and strategic relationship management programs
  • Track business and financial results against goals to include creating revenue reports and analysis to help manage product portfolio; support annual account planning and marketing planning cycle.
  • Organized and executed robust, creative experiential marketing events.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Elevated my career path by joining Marketing team as Market Development Manager in May of 2014. During pandemic, marketing leadership asked me to fill open role as national marketing director for life sciences industry. In November of 2021, office managing partner of Philadelphia asked me to re-join his organization as Marketing Lead for our Pennsylvania Business unit.

Manager, Events & Meetings

KPMG LLP
01.2008 - 05.2014
  • Project manage events of all sizes and caliber to ensure budget, brand, and regulatory compliance
  • Drive office’s Event Marketing program and overall budget management of approximately $4 million
  • Develop and maintain annual event strategy by oversight of annual event calendar inclusive of 100+ programs
  • Create and deliver successful marketing campaigns including alumni marketing and relations
  • Support high-profile client events, speakers as well as programs featuring KPMG spokesperson, Phil Mickelson
  • Project-manage all events through successful organization of the following: site selection, hotel & vendor selection & contract negotiations, budget oversight/adherence, production programming, catering, room block & travel management, signage, & registration process
  • Perform post-event budget analysis including vendor invoice review, payment facilitation, & ROI synopsis
  • Evaluated employees' strengths and assigned tasks based upon experience and training
  • Promoted to Manager from Senior Associate in 2010. Transferred to Philadelphia Office in January 2012.

Meeting Planner

MERCK & COMPANY, INC, North
01.2006 - 01.2008
  • Planned approximately 75 Merck-sponsored activities at US medical congresses with a budget ($2+ million), including meetings, corporate suites, housing blocks, etc
  • Created efficient internal procedures & developed tools for effective administration of all departmental activities
  • Maintained accurate accounting of expenditures & reconciled budgets
  • Collaborated with convention managers, marketing teams, & sales staff to meet all parties’ needs
  • Negotiated all necessary vendor & hotel contracts; managed each outsourced vendor
  • Ensured compliance with medical societies, pharmaceutical guidelines, as well as internal procedures
  • Forged & fostered strong working relationships between all internal business units & each medical association
  • Served as a Convention Manager; contracted space, facilitated booth shipments, installation & dismantling.

Conference Planner

WOLTERS KLUWER HEALTH, LIPPINCOTT WILLIAMS & WILKINS
01.2002 - 01.2006
  • Supervised logistics pertaining to company’s five annual medical conventions & upwards of 20 ancillary events including board meetings, planning panel sessions, one-day seminars and one-off events
  • Maintained budget recommendations for each program as well as managed overall department budget
  • Negotiated & secured hotel/meeting space, vendor management and speaker contracts
  • Secured Continuing Education and/or Medical Education.

Public Relations Sr. Account Executive

TSI COMMUNICATIONS
01.2000 - 01.2001
  • Supported IBM’s E-Commerce as part of its primary media & public relations team working closely with IBM’s premier clients and leveraging their success to foster & maintain press relationships, resulting in numerous, top-tier media placements.

Public Relations Account Executive

THE MWW GROUP
01.1999 - 01.2000
  • Served as client contact on several high-profile accounts in Consumer Industry while coordinating both regional & national media relations activities and special events
  • Drafted & disseminated all client press releases, pitch letters, media alerts, etc
  • Managed Investor Relations for Bally Total Fitness account.

Education

B.S - Communications, Public Relations

MANSFIELD UNIVERSITY OF PENNSYLVANIA

Skills

  • Project Management
  • Social Media Strategy
  • Marketing Campaign Development
  • Stakeholder Relations
  • Business Development Support
  • Campaign Planning
  • Team Building and Performance Management
  • Business Planning
  • Analytics and SEO
  • Key Performance Indicators (KPIs)

Certification

Sales Training via Miller Heiman; certified Champion Facilitator Certified Meeting Manager (CMM) Certification, February 2012 (current) Certified Meeting Professional (CMP) Certification, September 2009

Affiliations

(current) Past Member, Meeting Professionals International (MPI) Past Member, Professional Convention Management Association (PCMA) BOARD AFFILIATIONS Board Director, CADEkids Co-Chair, Wissahickon School District PTA Events committee

Timeline

Director of Marketing

KPMG LLP
11.2021 - Current

Manager, Events & Meetings

KPMG LLP
01.2008 - 05.2014

Meeting Planner

MERCK & COMPANY, INC, North
01.2006 - 01.2008

Conference Planner

WOLTERS KLUWER HEALTH, LIPPINCOTT WILLIAMS & WILKINS
01.2002 - 01.2006

Public Relations Sr. Account Executive

TSI COMMUNICATIONS
01.2000 - 01.2001

Public Relations Account Executive

THE MWW GROUP
01.1999 - 01.2000

B.S - Communications, Public Relations

MANSFIELD UNIVERSITY OF PENNSYLVANIA

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KELLY A. LANDIS