Kelly Langford
Escondido,CA
Summary
Motivated and seasoned Local Broadcast Media Professional with solid experience managing all levels of large scale projects, including budgeting and administration. Powerful negotiator with ability to adapt to change easily. Self-starter with amazing organizational skills.
Overview
30
30
years of professional experience
Work History
Superviosr, Local Investment
PHD Media
Escondido, CA
03.2022 - Current
- Manage TV and Radio buying and planning for San Francisco, Phoenix, Sacramento, San Diego as well as multiple other West Coast markets
- Conducting thorough market research to identify trends, audience preferences, and media consumption patterns for informing media buying decisions.
- Plan and execute strategic media buys in collaboration with agency partners and clients
- Conduct quarterly post analysis and delivered final reports to clients
- Manage 4 buyers and provided training and mentoring to staff
- Develop and nurtured strong partnerships with local station representatives
- Work with clients such as VW, Audi, and Popeye's
Associate Director, Local Investments
dentsu/360i/Carat USA
Chicago, IL
06.2018 - 03.2022
- Developed and executed TV and Radio buying plans for Chicago and other Midwest markets
- Worked closely with industry professionals to develop innovative buying strategies that consistently delivered exceptional results
- Analyzed quarterly posts and issued final posts to clients
- Managed a team of 3 buyers while also providing training and mentorship to staff
- Developed and nurtured strong partnerships with local station representatives
- Clients included Illinois Lottery, Caesars/William Hill, Kroger, Skinny Pop, NOLA Tourism, Jap/Land Rover, DSW, Checy Dealers and Chevy Corporate, Buick, GMC, Cadillac, Caner Treatment Centers of America, Mastercard, Longhorn Steakhouse, Subway, ReMax and Chamberlain University
Senior Partner, Regional Buying Manager
GroupM
Chicago, IL
07.2015 - 06.2018
- Managed staff responsible for local broadcast buying, ensuring highest work quality
- Conducted regular staff meetings for deadline and procedure review
- Successfully conveyed and clarified procedures and direction within GroupM
- Trained and mentored staff
- Bought Chicago Radio as well as TV and Radio for many Midwest markets
- Developed and nurtured positive connections with local station representatives
Senior Partner, Broadcast Buying Manager
GroupM
Chicago, IL
03.2007 - 07.2015
- Purchased Chicago Radio and Midwest markets TV and radio
- Collaborated with Regional Planning Supervisor to enhance buying strategies
- Helped oversee the buying group
- Worked on developing CPP recommendations for Spot TV and Radio
- Worked with a diverse range of clients including AT&T, Ford, Illinois Tourism, VW, Audi, American Family and Panera Bread to enhance their advertising campaigns
Spot Broadcast Supervisor
Carat
Chicago, IL
10.2003 - 03.2007
- Managed Spot buying team, overseeing $30MM+ of local broadcast media and planning in 35 Midwest markets for Hyundai Dealer Association
- Partnered with spot buyers in discovering potential promotional avenues to maximize client exposure
- Created CPP recommendations for Spot TV and Radio
- Analyzed and issued final posts to clients on a quarterly basis
- Interacted with Regional Planning Supervisor on buying strategies
Senior Broadcast Buyer
Carat
Chicago, IL
10.2002 - 10.2004
- Negotiated and executed Spot TV and Radio buys in top 25 Midwest markets
- Managed the process of approving broadcast spot rotation and make-goods
- Provided quarterly post analysis to clients
- Clients included Hyundai, KIA, Perkins, O'Reilly Auto Parts, Church's Chicken, ReMax, Pfizer, Jenny Craig and Pet Co
Broadcast Buyer
Young & Rubicam Brands/Mediaedge:CIA
Chicago, IL
08.1994 - 10.2002
Mediaedge:CIAncoln-Mercury Dealers Association
Education
Bachelor of Arts - Marketing
Illinois State University
Normal, IL05-1991
Skills
Mentoring & Training staff
Negotiating for TV, Radio, Cable, Digital
Campaign Execution & Optimization
Data Tracking & Analysis
Account Management
Weekly Posts
Budgeting & Forecasting
Added Value of at least 10-15% ROI
Timeline
Superviosr, Local Investment
PHD Media
03.2022 - Current
Associate Director, Local Investments
dentsu/360i/Carat USA
06.2018 - 03.2022
Senior Partner, Regional Buying Manager
GroupM
07.2015 - 06.2018
Senior Partner, Broadcast Buying Manager
GroupM
03.2007 - 07.2015
Spot Broadcast Supervisor
Carat
10.2003 - 03.2007
Senior Broadcast Buyer
Carat
10.2002 - 10.2004
Broadcast Buyer
Young & Rubicam Brands/Mediaedge:CIA
08.1994 - 10.2002
Bachelor of Arts - Marketing
Illinois State University
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