Summary
Overview
Work History
Education
Skills
Computer Experience
Timeline
cropped
Kelly R. Mack

Kelly R. Mack

Marketing
Dumont,CO

Summary

Responsible for the development and maintenance of marketing and sales strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data, and implement marketing plan changes as needed. Oversee all sales, marketing, advertising, customer service, purchasing, accounting, and promotional activities.

Overview

24
24
years of professional experience

Work History

Marketing/Sales

Performance Products Warehouse Inc.
01.2014 - Current
  • Purchase products at wholesale to deliver and sell to shop owners
  • Manage taxes, budgets, filing, and contracts for business
  • Design and manage company websites as well as eBay, Amazon, and Walmart product listings
  • Handle day-to-day communication with customers and vendors
  • Pick, pack, and ship orders daily.
  • Formulate and execute strategic initiatives to improve product offerings.
  • Launch new products successfully into the market after meticulous research, planning, and marketing campaigns.
  • Manage financial, operational and human resources to optimize business performance.
  • Represent organization at industry conferences and events.
  • Establish and maintain strong relationships with customers, vendors and strategic partners.
  • Oversee divisional marketing, advertising and new product development.
  • Develop innovative sales and marketing strategies to facilitate business expansion.
  • Prepare annual budget forecasts and monitor performance to meet organizational objectives.


Director of Marketing

Matrix Automotive Finishes
01.2008 - 12.2013
  • Demonstrated technical sales, marketing, and product knowledge of the Matrix System, Zolatone, and Raabe Companies product lines
  • Developed annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
  • Managed all aspects of print production, receipt and distribution
  • Managed the entire product line life cycle from strategic planning to tactical activities
  • Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Communicated daily with development teams (primarily Research & Development, Marketing Communications, and Sales) through market requirements, product contract, and positioning.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.

Marketing Coordinator

Matrix Automotive Finishes
08.2007 - 12.2007
  • Designed, developed and implemented marketing and sales campaigns, fundraisers, employee incentive programs and contests
  • Evaluated target markets and propose marketing strategies within the automotive paint industry
  • Established and improved client communications; maintain ongoing relationships
  • Addressed customer inquiries; interpreted and delivered information; proposed suggestions; provided guidance; identified, investigated and negotiated conflicts
  • Developed, coordinated, implemented, and managed national and regional trade shows for sales force
  • Responsible for trade show budget, schedules, and setup
  • Collaborated with internal departments and production vendors
  • Created visual solutions for internal communications and marketing materials
  • Assisted creative and brand teams with research and implementation of external advertising campaigns.

Sales Director

Hall Marketing
01.2002 - 08.2007
  • Hired, trained, coached, supervised and evaluated staff members
  • Scheduled appointments with current clients as well as perspective clients, selling an array of services matching the correct companies and products with their individual needs
  • Conducted interviews with perspective new hires
  • Top Marketing Director who worked directly with the President and Vice President and increased business volume by 20%.

Supervising Sales Manager

American Income Life
04.2000 - 01.2002
  • Recruited, conducted interviews, and trained all new agents, as well as managed 5-10 personal agents
  • Sold insurance plans to union and association members
  • Maintained quota and organized daily reports
  • Awards: Top Supervising Agent in the nation for 10 consecutive weeks.

Education

Master of Business Administration (MBA)

The University of Michigan
Ann Arbor
09.2011

Bachelor of Arts Degree - Marketing and Sociology

Eckerd College - St. Petersburg, Florida
05.2000

Skills

  • Revenue Generation
  • Risk Mitigation
  • Process Improvement
  • Profitability Optimization
  • Project Management
  • Product Development

Computer Experience

  • Microsoft Word
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Access
  • Microsoft Office Power Point
  • Adobe Photoshop
  • Adobe InDesign
  • Windows XP

Timeline

Marketing/Sales

Performance Products Warehouse Inc.
01.2014 - Current

Director of Marketing

Matrix Automotive Finishes
01.2008 - 12.2013

Marketing Coordinator

Matrix Automotive Finishes
08.2007 - 12.2007

Sales Director

Hall Marketing
01.2002 - 08.2007

Supervising Sales Manager

American Income Life
04.2000 - 01.2002

Master of Business Administration (MBA)

The University of Michigan

Bachelor of Arts Degree - Marketing and Sociology

Eckerd College - St. Petersburg, Florida

Similar Profiles

CREATE PROFILE
Kelly R. MackMarketing