Kelly S. Hasson, MSW
Loxahatchee ,FL
Summary
Results oriented health care marketing professional adept at cultivating relationships with clients and colleagues. Engaging and personable. Strategic thinker who increases business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service. Adept with CRM software, Microsoft Word, Excel, PowerPoint, Outlook and Teams. Considered confident, talented, intelligent, service-driven and a valuable addition to any team.
Overview
24
24
years of professional experience
Work History
Account Executive
SunCrest Hospice, LHC Group
07.2017 - Current
- Execute marketing and promotional initiatives to achieve projections via weekly, monthly and quarterly strategic planning
- Develop and maintain positive relationships with current and prospective referral sources via sales calls, in-services and community outreach events to increase referrals
- Managed 1012 customer visits per day
- Educate referral sources and community with regard to Hospice Medicare benefits
- Build and monitor perception of SunCrest Hospice as a high quality provider
- Communicate features and benefits of LHC group and SunCrest Hospice
- Pre-call plan, establish rapport, question effectively to identify customer needs, propose solutions, handle objections and close
- Collaborate with interdisciplinary team to implement promotional opportunities within community, address client needs and provide updates on key accounts
- Assist with training and development
- Actively participate in Team meetings and conference calls
- Complete special assignments in a timely manner and with enthusiasm
Clinical Therapist, LMSW
Cherokee Health Systems
05.2015 - 07.2017
- Perform initial intake evaluation
- Plan and administer therapeutic treatment
- Discuss progress towards goals with clients
- Consult with PCP, Psychiatrist, and other clinicians concerning treatment plan
- Document progress in treatment plan reviews
- Evaluate crisis situations and apply appropriate interventions
- Acted as role model for clients by exhibiting positive behaviors.
- Provided individual and family therapy and support under direction of experienced staff.
- Facilitate psycho-educational group therapy sessions.
- Refer clients to supportive services to supplement treatment and counseling
Director, Client Relations
Hernandez, Hicks & Valois
12.2012 - 05.2015
- Collaborated with firm partners to develop marketing platform
- Managed continuing education events curriculum
- Represented firm during sales calls, local events and conferences
- Planned promotional events for internal and external clients
- Researched, developed and implemented special projects
Director of Business Development
Total Orthopaedic Care
12.2010 - 12.2012
- Collaborated with CEO to develop marketing strategies to increase revenue
- Developed targeting strategy to ensure adequate reach, frequency and messaging for target referral sources
- Represented practice via sales calls, convention attendance, in-services and community out-reach events
- Developed continuing education programs
Pharmaceutical Sales Representative
Procter And Gamble Pharmaceuticals
11.1999 - 10.2010
- Successfully sold P&G products in various categories throughout tenure: Urology, Cardiology, Gastroenterology, Women's Health Care and over the Counter brands
- Analyzed competitive data and prescription data to identify opportunities
- Led local team cross functional product efforts and action plans
- Developed and implemented territory action plans for growth
- Consistently delivered Total Prescription volume, share, targeting, reach, frequency and call goals
- Managed budget to grow business through in-service and peer to peer events to build image for P&G brands and increase Total Prescription share
- Demonstrated thorough understanding of products, competition, marketplace and formulary coverage
- Delivered impactful individual and group presentations to grow sales
- Collaborated with territory counterparts and corporate promotional partners to effectively launch new products and ensure adequate representation
Education
Master of Arts - Social Work
Florida International University
Miami, FLBachelor of Science: - Psychology
Michigan State University
East Lansing, MISkills
- Excellent written and oral communication
- Accomplished in relationship selling
- Strong presentation skills
- Excellent territory management ability
- Collaborative
- Innovative
- Self-motivated
- Highly adaptable to change
- Excel in dynamic environment
Timeline
Account Executive
SunCrest Hospice, LHC Group
07.2017 - Current
Clinical Therapist, LMSW
Cherokee Health Systems
05.2015 - 07.2017
Director, Client Relations
Hernandez, Hicks & Valois
12.2012 - 05.2015
Director of Business Development
Total Orthopaedic Care
12.2010 - 12.2012
Pharmaceutical Sales Representative
Procter And Gamble Pharmaceuticals
11.1999 - 10.2010
Master of Arts - Social Work
Florida International University
Bachelor of Science: - Psychology
Michigan State University