Summary
Overview
Work History
Education
Skills
Interests
Timeline
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KELLY SPILLANE FENNESSY

New York,NY

Summary

I am a Senior Account Executive well-versed in brand development and strategic planning across various consumer industries. I find great joy in the analytical problem solving that comes with my management and client relations roles and am constantly curious about new opportunities and challenges that lie ahead in the brand world. I am an eager and hardworking team member with a can-do attitude, as well as a divergent thinker with a great sense of humor and a creative mindset.

Overview

3
3
years of professional experience

Work History

Senior Account Executive

Grey New York
06.2023 - Current
  • Facilitate internal communications and day-to-day creative and production project management on global P&G haircare accounts
  • Setting and maintaining priorities with both internal and external teams, guiding both and adjusting workstreams when objectives shift
  • Day-to-day client contact for both junior and senior brand leadership, leading weekly statuses, handling recaps & direction on next steps, and managing up to Director as needed
  • Foster client relationships on existing global brands as well as grow agency trust and reliability with regional brand teams to secure new business and supplemental project streams across North America, Canada, Europe, and Latin America teams
  • Work with Director to build client receptivity to strategically-driven creative work
  • Collaborate with strategy team on competitive research and analysis to inform creative briefs, brand innovation, and strategic shifts
  • Plan and facilitate hands-on experiential workshops for creative, strategy, and brand team collaboration and ideation, with the goal to spark creative driven solutions to business objectives
  • Collaborate with brand teams & strategy teams to build creative briefs for yearly global brand initiatives
  • Lead administrative scheduling, meeting logistics, and technical set-up requirements to ensure smooth presentations and workshops with clients

Brand Manager

Connelly Partners
09.2022 - 05.2023
  • Facilitated client relations across 6 separate CPG, Travel/Tourism, Health, and Banking accounts to manage workflow, expectations, and ensure mutually beneficial partnerships between brand and agency teams
  • Drove projects from initial strategy and briefing to creative ideation, production release, and media execution
  • Championed 20 + parallel creative and production project streams, managing timelines, workflow, budget, and client expectations
  • Led and cross-collaborated with 30 colleagues across 7 different departments and various areas of experience on a routine basis to ensure client goals and business objectives remained top of mind
  • Pitched quarterly competitive decks with strategic recommendations to solve active and anticipated business challenges
  • Regularly crafted strategic, creative, and media focused briefs based off of campaign/product goals, objectives, and business considerations to lead brand campaign ideation and work
  • Tracked and managed profitability of accounts with Brand Directors and CFO

Education

Bachelor of Arts - English, Art, Creative Writing

Washington And Lee University
Lexington, VA
06.2021

Skills

  • Project Planning and Management
  • Cross-Departmental Collaboration
  • Time-Management, Organization, and Attention to Detail
  • Brand Messaging and Development
  • Strategic Planning and Alignment
  • Campaign Strategy Development
  • Competitive Research and Market Trend Analysis
  • Product Launch Initiatives
  • Social Media Strategy
  • Budget Allocation and Forecasting
  • Copywriting
  • Shopper Marketing and E-Commerce Content Creation
  • Website Redesign and Landing Page Creation
  • Media Trafficking, Tracking, and Reporting
  • SEO Strategy and Execution

Interests

Running, weightlifting, cycling, social media trends, Twitter & TikTok, creative writing, comedy, poetry, over-analyzing all forms of leisure media (from reality TV, to movies, shows, books, and articles) 

Timeline

Senior Account Executive

Grey New York
06.2023 - Current

Brand Manager

Connelly Partners
09.2022 - 05.2023

Bachelor of Arts - English, Art, Creative Writing

Washington And Lee University

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KELLY SPILLANE FENNESSY