Kelsea Meers

Lead team of paid social marketers to execute and evolve paid social strategies across client portfolio (15+MM Annual). Proactively identify and solve client challenges. Improve channel team processes and create efficiencies. Lead client education and understanding of channel and approach. Partner closely with platform and investment leads to promote cross-channel collaboration. Raise team morale through managing the paid social team’s fun committee. Bring industry news and new products to team to evaluate and test. Key point of contact and primary escalation point for clients.

Lead paid social campaign strategy for brands. Main point of contact with client to review plans, & discuss reporting, optimizations, and test opportunities. Responsible for team of paid social marketers, mentoring and coaching direct reports to hit deadlines, and provide best-in-class service to our clients. Works with creative teams to ensure assets align to the buys across platforms.

Key support resource for clients in managing paid promotional efforts through social media. Work with respective teams to assist and develop strategy for paid social promotion. Responsible for builds, optimizing, and reporting on paid social campaigns across a variety of platforms such as Meta, X, Snapchat, and LinkedIn. Financial management overseeing millions of dollars.

Responsible for shoots, art direction, design, post copy, and management of all social assets. Establish cooperative marketing strategies with influencers and bloggers. Analyze, review, and report on effectiveness of content campaigns and community engagement. Manage all paid social efforts and oversee social media budget.

Developed and managed content management calendar to ensure social sites aligned with promotions, pushes, and campaigns both in stores and online. Launched first ever influencer program to raise brand awareness and drive sales. Analyze social media metrics and translate into actionable insights.