Summary
Overview
Work History
Education
Skills
Websites
Assessments
Timeline
Generic

Kelsey Alexander

Summary

Established Digital Marketing Director grounded in graphic design, photography, videography, web development and digital marketing analytics to track campaign success. Expertise in telling visually compelling stories with a proven track record of scaling businesses. Lifelong learner, constantly seeking experiences to grow professionally and creatively. Photography and design work has been printed in large publications such as USA Today and distributed during large corporate events such as the HSMAI Adrian Awards.

Overview

10
10
years of professional experience

Work History

Director of Digital Marketing

Action Behavior Centers - ABA Therapy for Autism
10.2023 - Current

Senior Digital Marketing Manager

Action Behavior Centers - ABA Therapy for Autism
03.2022 - Current
  • Develop and implement social media campaigns with tracked incentives and analytical tools
  • Produce, capture, and edit videos of teammate interviews and large events through use of Premiere Pro
  • Capture photography of events and new centers
  • Unveil a new website buildout on WordPress via HTML/CSS, using the Divi Builder to create interactive elements
  • Add and update all new centers online and on Google My Business
  • Reputation Management: monitoring reviews and inquiries from parents and potential employees
  • Creating campaigns to generate career leads and patient leads
  • Continuously update website based on news/changes
  • Write and publish blogs
  • Assist with creating print and digital graphic design collateral
  • Maintaining positive relations with each region and center to ensure leads and goals are being met
  • Boost and monitor social posts on LinkedIn, Facebook, Instagram, Twitter, and YouTube
  • Analyze online performance using metrics provided by LinkedIn analytics, Facebook analytics, Instagram analytics, and Hub Spot
  • Create automated email drip campaigns for recruiting purposes
  • Create YouTube video ads
  • Create a library of B-Roll video assets to be used over interviews or events.

Digital Marketing Manager

Action Behavior Centers - ABA Therapy for Autism
07.2021 - 03.2022

Marketing Coordinator

NAI Partners
01.2021 - 08.2021
  • Coordinating all internal and external meetings and gathering insight and details to create extensive project plans
  • Handle all incoming internal calls from prospective clients to inform them of pricing and specs for each property or land site
  • Create email blasts, flyers, and marketing material for all office tenant representation brokers
  • Program and code extensive interactive website imagery to include IMAPs, G Ifs, and 3D panoramas
  • Engage in market research and analytics to create detailed presentations with up-to-date information on hundreds of office locations within Austin, TX
  • Create sales reports and enter data for budget forecasting to ensure goals are being met and exceeded
  • Rebrand all internal design work (print and digital) to stay in line with best practices
  • Expand the companies digital capabilities through HTML coding and programming on WordPress and Adobe Creative Cloud
  • Engage in CRM management to include updating prospects, removing null prospects, following up with active prospects and charting conversions of prospects on a daily basis
  • Create detailed and analytical business models to represent data in a digestible, institutional fashion
  • Create an internal newsletter and coordinate internal events to provide a cultural glue between each department.

Creative Project Manager

OneNinth Media
01.2020 - 07.2020
  • Lead the team in project management software and execution
  • Acted as expert for all graphic design needs; created multimedia and consulted for security, hospitality, banking, art, and charitable industries - beginning at step one
  • Engaged in sales outreach - building client base
  • Executed day to day client communications and coordinated outcomes or created deliverables myself when advantageous.

Marketing Communications Designer

Terranea Resort
10.2018 - 01.2020
  • Designed art and copy layouts for material to be presented by visual communications media (such as magazines, newspapers, web sites, collateral, and packaging), assisted marketing department in generating brand-compliant, thoughtfully designed collateral, advertising, presentations, HTML and internally requested deliverables
  • Prepared materials manually or utilized graphic software to design and produce finished artwork or product
  • Maintained and updated Terranea website content and design through the CMT and MCC tools
  • Assisted with social media projects including Facebook, Twitter, YouTube, LinkedIn, Four Square and the Terranea Blog.

Graphic Designer/Production Artist

University of South Carolina
01.2017 - 08.2017
  • Managed and coordinated graphic design projects from concept through completion by capturing photos, generating vectors, and assisting in both university sponsored events and athletic events.

Fine Arts Teacher

Asheland Studios
08.2014 - 08.2016
  • Manage and coordinate graphic design projects from concept through completion by capturing photos, generating vectors, and assisting in both university sponsored events and athletic events.

Riding Director

Eagles Nest Foundation
05.2015 - 08.2015
  • Facilitated goal achievement for children grades K-12 through horseback riding within a challenging and integrative environment
  • Established a formulated lesson plan for the entire summer enabling students to learn how to properly care and maintain health of a horse as well as how to ride through various terrain and in various challenging circumstances
  • Edited professional photo and video for social media use through iMovie and Adobe Creative Suite.

Marketing Assistant

NAI Avant, LLC
05.2014 - 08.2014
  • Developed marketing material through Adobe InDesign and Photoshop for both web and physical media to be published in local newspapers/magazines, increasing customer base by 15%
  • Organized and assisted in company social events including client events and local business gatherings to strengthen business to business alliances as well as generate press about the company.

Education

M.S. in Digital Marketing Analytics -

St. Edward's University
Austin, TX
05.2022

Bachelor of Science - Marketing

University of South Carolina - Columbia
Columbia, SC
08.2017

Bachelor of Arts - Graphic Design

University of South Carolina - Columbia
Columbia, SC
01.2017

Skills

  • Graphic Design
  • Adobe Illustrator
  • Project Management Software
  • Web Design
  • Typography
  • Branding
  • WordPress
  • Video Editing
  • Social Media Management
  • Public Relations
  • Events Management
  • Graphic Design (10 years)
  • Adobe InDesign
  • Adobe Creative Suite
  • Adobe Photoshop
  • Digital Marketing
  • Market Research
  • Adobe Dreamweaver
  • Search Engine Optimization (SEO)
  • Photography
  • Blogging
  • HTML5
  • Email Marketing
  • Copywriting
  • Content Development
  • User Interface (UI)
  • ArcGIS (1 year)
  • Google Ads (1 year)
  • SPSS (1 year)
  • Salesforce (2 years)
  • Social media marketing
  • Video Production
  • Adobe Premiere
  • Facebook Advertising
  • Google Analytics
  • Content Creation
  • Digital Advertising
  • Content Marketing
  • Brand Development
  • AI-driven Marketing

Assessments

Work motivation, Proficient, 08/01/20

Timeline

Director of Digital Marketing

Action Behavior Centers - ABA Therapy for Autism
10.2023 - Current

Senior Digital Marketing Manager

Action Behavior Centers - ABA Therapy for Autism
03.2022 - Current

Digital Marketing Manager

Action Behavior Centers - ABA Therapy for Autism
07.2021 - 03.2022

Marketing Coordinator

NAI Partners
01.2021 - 08.2021

Creative Project Manager

OneNinth Media
01.2020 - 07.2020

Marketing Communications Designer

Terranea Resort
10.2018 - 01.2020

Graphic Designer/Production Artist

University of South Carolina
01.2017 - 08.2017

Riding Director

Eagles Nest Foundation
05.2015 - 08.2015

Fine Arts Teacher

Asheland Studios
08.2014 - 08.2016

Marketing Assistant

NAI Avant, LLC
05.2014 - 08.2014

M.S. in Digital Marketing Analytics -

St. Edward's University

Bachelor of Science - Marketing

University of South Carolina - Columbia

Bachelor of Arts - Graphic Design

University of South Carolina - Columbia

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Kelsey Alexander