Kelsey Bowden

Dynamic and results-oriented Director of Global Revenue Marketing with over 15 years of professional experience crafting and executing growth strategies in the tech, SaaS, and e-commerce sectors. Renowned for driving customer adoption, engagement, and scalable marketing solutions. My career is marked by leveraging data analytics to inform decision-making, optimizing digital marketing efforts for maximum ROI, and spearheading high-performing teams toward unprecedented success. A proven leader with a passion for cultivating cultures of continuous improvement and innovation.

• Strategic Leadership: Successfully led multiple global marketing teams, fostering a culture of accountability, growth, and creativity. Demonstrated expertise in nurturing talent and aligning team efforts with overarching business goals.
• Growth Marketing: Engineered multi-faceted digital marketing strategies resulting in significant revenue growth, customer base expansion, and enhanced brand positioning across global markets.
• Data-Driven Decision Making: Employed advanced analytics and A/B testing methodologies to refine campaign strategies, enhancing customer acquisition and retention while ensuring cost-effective resource allocation.
• Innovative Campaign Management: Conceptualized and executed award-winning marketing campaigns, employing a mix of SEO, paid acquisition, and ABM techniques, that substantially increased market share and customer engagement.
• Cross-Functional Collaboration: Excelled in bridging the gap between marketing, sales, product development, and customer success teams, ensuring seamless execution of go-to-market strategies and product launches.

Recognized as "Marketing Leader of the Year" by Salesloft for outstanding contributions to the marketing department's success.

Account-Based Marketing (ABM) Certified, DemandBase, 02/2021

Marketing is not just about selling products; it's about telling a story that resonates, educates, and motivates. I am passionate about creating marketing that matters - campaigns that inspire action, foster loyalty, and make a tangible difference in people's lives.

Eager to leverage my extensive marketing acumen and leadership prowess to drive growth, innovate marketing practices, and lead teams to new heights of success in an organization that values creativity, integrity, and results.