KELSEY CASTALDO
Southington,CT
Summary
Innovative and versatile Social Media Specialist with extensive content creation and video editing experience distributing dynamic content across multiple platforms, including TikTok, Instagram, Twitter, Facebook, Snapchat and LinkedIn. Skilled in ideating, producing and posting engaging content and driving growth.
Overview
1
1
year of professional experience
Work History
Social Media / Marketing Director
SoVita Chiropractic
2012 - Current
- Ideate, develop, edit, copy write and execute on-brand content strategies across multiple platforms, ensuring alignment with company goals and brand voice.
- Plan, manage, and post content for 3 distinct locations, tailoring messaging and campaigns to each area's unique audience and objectives as well as trending news.
- Utilize social media analytics tools to track performance metrics, measure engagement, and refine content strategies.
- Collaborate with advertising agencies to create and optimize ad campaigns, driving high return on investment and generating quality leads - over 20 leads per week.
- Monitor and adjust strategies based on performance data and feedback to maximize effectiveness and achieve targeted results.
- Improved customer engagement through the creation of targeted content and campaigns on various platforms.
Social Media Specialist
Higher Movement Dance Studio
01.2024 - Current
- Develop compelling content designed to drive engagement and increase enrollment for the studio, aligning with brand messaging and marketing goals.
- Create, plan, and manage posts on Instagram and Facebook, ensuring consistent and engaging content that resonates with the target audience.
- Oversee and update the studio's website, ensuring it reflects current promotions, events, and information while optimizing user experience.
- Design and produce deliverables for high priority studio events and theme weeks including promotional materials and social media assets, to enhance event visibility and participation.
Lead Gymnastics Instructor
Southington-Cheshire YMCA
02.2024 - Current
- Design and implement comprehensive lesson plans for gymnastics classes catering to all age groups and skill levels
- Manage and instruct groups of 10+ students per class, fostering a positive and inclusive learning environment.
- Create and maintain a fun, engaging atmosphere that motivates students and enhances their learning experience.
- Collaborate with other instructors and staff to ensure a cohesive and effective gymnastics program.
Education
Bachelor of Arts -
Central Connecticut State University
New BritainHigh School Diploma -
Southington High School
Southington, CTSkills
- Video Editing
- Photo Editing
- Content Creation
- Design Content
- Photo Editing Software
- Journalism, Copyediting
- Photoshop, InDesign, Premiere Pro
- FinalCut, CapCut
- Video Editing Software
- Social Media Strategy
- Content scheduling
- Social Media Monitoring
Work Examples
SoVita Chiropractic
Higher Movement
Timeline
Lead Gymnastics Instructor
Southington-Cheshire YMCA
02.2024 - Current
Social Media Specialist
Higher Movement Dance Studio
01.2024 - Current
Social Media / Marketing Director
SoVita Chiropractic
2012 - Current
Bachelor of Arts -
Central Connecticut State University
High School Diploma -
Southington High School
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