Summary
Overview
Work History
Education
Skills
Cover Letter
Timeline
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Kelsey Chambers

Rancho Cucamonga,CA

Summary

Multidisciplinary marketing strategist with dual degrees in psychology and sociology, blending emotional intelligence, social insight, and creative strategy to craft campaigns that connect. Known for turning real stories into brand messages that resonate — designing inclusive, community-rooted content that drives impact and trust. Experience includes grassroots advocacy, digital wellness branding, and trauma-informed storytelling. Passionate about building brands that feel human.

Overview

6
6
years of professional experience

Work History

Narrative Marketing Intern

01.2022 - Current
  • Healing Identity Projects & Digital Community Building
  • Developed emotional branding strategies using storytelling, color psychology, and cultural context to support identity-based healing work.
  • Collected informal audience data to refine messaging and inform ongoing campaign direction.
  • Crafted brand-aligned narratives that reflected feedback, shifting community values, and personal transformation journeys.
  • Maintained clarity and cohesion across social media, websites, and newsletters — ensuring tone was always trauma-informed and accessible.

Social Impact Marketing Intern

Lupus Facilitator
01.2021 - Current
  • Community Wellness & Advocacy Projects
  • Designed and executed trauma-informed digital campaigns centered around chronic illness, mental health, and community healing.
  • Applied psychology and sociology to craft inclusive content that connected with marginalized audiences through real emotional touchpoints.
  • Built messaging strategies grounded in interviews, surveys, and audience feedback — then refined through analytics from Instagram, Mailchimp, and engagement trends.
  • Created cross-platform content (email, social, web) that was accessible, emotionally resonant, and aligned with advocacy goals.
  • Balanced brand development and campaign leadership with front-facing community facilitation and storytelling collection.

Digital Strategy & Outreach Intern

01.2020 - 01.2023
  • Youth & Wellness Advocacy Projects
  • Collaborated with project leads to expand outreach strategies targeting youth, wellness, and educational communities.
  • Led external messaging and digital content creation across platforms, ensuring alignment with emotional tone and community needs.
  • Used audience insights and platform metrics to optimize reach, improve message clarity, and deepen campaign resonance.
  • Supported the evolution of the brand voice by aligning digital assets with culturally responsive storytelling and social awareness.

Education

Associate of Arts - Psychology

Chaffey College
Rancho Cucamonga, CA

Associate of Arts - Sociology

Chaffey College
Rancho Cucamonga, CA

Skills

  • Marketing Strategy: Emotional Design, Brand Development, Audience Engagement
  • Creative Tools: Canva, CapCut, iMovie, Mailchimp, Instagram Insights
  • Content Creation: Copywriting, Storytelling, Messaging, Social Media Strategy
  • Community-Oriented: Trauma-Informed Communication, Accessibility, Lived-Experience Integration
  • Research & Insight: Qualitative Interviewing, Cultural Analysis, Behavioral Psychology

Cover Letter

  • Dear [Hiring Manager’s Name]
  • With a dual academic background in sociology and psychology, I approach marketing as a bridge — between people, purpose, and possibility. These two disciplines help me understand both how individuals think and how communities function. That insight has shaped the way I tell stories, design strategy, and build brand experiences that truly resonate.
  • Over the past five years, I’ve led and contributed to campaigns centered on advocacy, wellness, and identity — blending emotional intelligence with clear-eyed strategy. Through interviews, informal research, and community listening, I collect real stories and use audience behavior data to shape messaging that’s not just engaging, but emotionally aligned and socially aware.
  • I’ve also built my own brand rooted in storytelling — one that invites people into a space of reflection, healing, and connection. This lived experience, combined with formal training, allows me to design campaigns that move beyond surface-level engagement. I focus on cultural nuance, emotional safety, and socioeconomic context to create content that fosters real trust and lasting community.
  • To me, powerful branding is about alignment — not just aesthetics. It’s about creating emotional entry points that feel true to the people you’re serving. Whether I’m facilitating a story-based outreach campaign or optimizing messaging through tools like Instagram insights and Mailchimp, I approach every step with care, strategy, and a clear sense of why it matters.
  • That’s why I’m excited about the opportunity to support [Organization Name] in amplifying stories that inspire connection and change. I’d love to bring my storytelling lens, brand-building experience, and community-centered strategy to your team.
  • Thank you for your time and consideration. I look forward to the possibility of contributing to your mission.
  • Warmly
  • Kelsey [Last Name]
  • If you want, I can help you with formatting tips once you paste it in! Just let me know.

Timeline

Narrative Marketing Intern

01.2022 - Current

Social Impact Marketing Intern

Lupus Facilitator
01.2021 - Current

Digital Strategy & Outreach Intern

01.2020 - 01.2023

Associate of Arts - Psychology

Chaffey College

Associate of Arts - Sociology

Chaffey College
Kelsey Chambers