Kelsey Conger
Vista,CA
Summary
Experienced Product Development Manager with a background in team leadership, creative design, and customer service. Skilled in managing full product lifecycles, coordinating cross-functional teams, and launching successful product lines. Proficient in e-commerce platforms (Shopify, BigCommerce, Amazon, Etsy, and eBay), NetSuite ERP, and various website integrations. A natural communicator, fast learner, and hands-on problem solver, committed to driving the growth and success of brands.
Overview
7
7
years of professional experience
Work History
Product Development Manager/E-Commerce Manager
The Broken Token, LLC
Vista, CA
02.2020 - Current
- Managed the Design Team to reach designated milestones by respective deadlines.
- Worked directly with the CEO and Marketing department to decide which product lines to pursue.
- Maintained the Design Team’s business relationships with Production and Marketing.
- Worked directly with the Production Team to create prototypes and troubleshoot design errors.
- Created and maintained our quarterly product release calendar.
- Created and maintained product listings on various web platforms (BigCommerce, Shopify Amazon, Etsy, eBay).
- Worked directly with Publishers on contracted partnerships.
- Worked directly with Marketing and Publishers to organize co-marketing campaigns for new products.
- Hosted product demonstrations and promoted features to publishers.
- Approved final photography and marketing materials for each product.
- Directed full development lifecycle, including concept design, feature definitions and production support.
- Oversaw development of more than 30 new products each year.
- Recruited and hired experienced contractors to complete artistic projects on time and within budget requirements.
- Generated partnerships with publishers to enhance marketing and revenue objectives.
- Maintained project timelines and budgets while ensuring quality standards.
- Identified opportunities for process improvement within the product development cycle.
- Documented best practices for future reference by team members (SOP management).
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
- Managed all aspects of website design, development, content production, SEO and SEM optimization, and analytics tracking for multiple ecommerce sites.
- Provided support on photo shoots related to the project's needs.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
Studio Coordinator/Teacher
School of Rock
Oceanside, CA
03.2019 - 03.2020
- Supported logistics for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance.
- Reported on daily office activities to help managers stay on top of dynamic conditions and make proactive decisions.
- Monitored and tracked performance of employees, identifying and targeting areas in need of improvement and further training.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained open communication with customers to foster positive relations and provide updates on issues.
- Interacted with customers by phone, email or in-person to provide information.
- Kept detailed records of supplies and office equipment use to budget and make orders for new supplies.
- Worked with manager and supervisor to plan and coordinate employee and student schedules.
- Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
- Increased sales by offering advice on purchases and promoting additional products.
- Taught curriculum enhanced lesson plans to educate students about fundamentals and history of music.
- Maintained student records and evaluated each pupil's musical growth, performance and musical understanding
- Taught students to identify different instruments from instrument's sound and shape.
Lead Graphic Designer/Production Manager
CabanyCo
Oceanisde, CA
03.2018 - 02.2020
- Applied design principles to create visually cohesive products, focusing on typography, layout, color, and composition.
- Maintained a database of digital assets including photos, logos and artwork.
- Tracked progress on projects to ensure timely delivery within budget constraints.
- Actively participated in brainstorming sessions with other departments regarding creative solutions for various projects.
- Collaborated with customers to present mockups, gather feedback, and implement design refinements.
- Utilized CorelDraw and Smart Carve to develop prototypes.
- Streamlined production using lean practices to reduce inefficiencies and improve workflow.
- Trained and supervised staff on proper production techniques to maintain quality standards.
Behavioral Therapist
Prism Behavioral Solutions
San Diego, San Marcos, CA
09.2018 - 03.2019
- Utilized behavioral strategies to promote adherence to care plans, adoption of healthy behaviors and engagement in self-care.
- Established and provided discipline-specific instruction to patients, and their families.
- Acquired baseline data and implemented approved programs using behavioral technology appropriately, neutrally and consistently.
- Performed behavioral therapy assessments and treatments in patients' homes without direct supervision.
- Implemented individualized treatment plans developed by clinical supervisors to serve patients with diverse needs.
- Maintained neutrality when supporting patients despite difficult behavior.
- Developed and maintained clear, individualized documentation on each patient.
- Updated records and prepared reports to outline program actions, results and recommended improvements.
Education
Bachelor of Arts - Medical Anthropology
California State University
San Marcos, CA2018
Associates of Arts - Social and Behavioral Sciences
MiraCosta College
Oceanside, CA2015
High School Diploma -
Palomar High School
Vista, CA2012
Skills
- Creative problem solving
- Time management
- Strategic planning
- Product research and development
- Product prototyping
- E-commerce management
- Graphic design
- Marketing strategy and analysis
- Production management
- Customer service
- ERP administration
- Office administration
Languages
English
Native/ Bilingual
Spanish
Limited
References
References available upon request.
Timeline
Product Development Manager/E-Commerce Manager
The Broken Token, LLC
02.2020 - Current
Studio Coordinator/Teacher
School of Rock
03.2019 - 03.2020
Behavioral Therapist
Prism Behavioral Solutions
09.2018 - 03.2019
Lead Graphic Designer/Production Manager
CabanyCo
03.2018 - 02.2020
Bachelor of Arts - Medical Anthropology
California State University
Associates of Arts - Social and Behavioral Sciences
MiraCosta College
High School Diploma -
Palomar High School
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