Customer-oriented, strategic-thinking sales and event management professional successful in cultivating partnerships, retaining top accounts, and increasing profitability.
Overview
9
9
years of professional experience
Work History
Event Director
Dallas Business Journal
Dallas, TX
06.2023 - Current
Oversee the event business, delivering 20-30 high-impact programs annually that consistently meet or exceed revenue goals.
Partner with the advertising team to drive revenue and client retention.
Partner with the editorial team on awards projects and new content programs to deliver high-quality programming that serves our stakeholders.
Strengthened market presence and community trust by building strategic relationships with top business leaders and community organizations.
Develop and mentor promising individual contributors, fostering a culture of accountability, collaboration, and excellence.
Director of Membership, Corporate Events, & Sales
Downtown Dallas, Inc
Dallas, TX
12.2021 - 06.2023
Managed 20 corporate events per year.
Built relationships with C-suite leadership and industry professionals to establish long-term business growth.
Conducted executive presentations and educated business stakeholders on public-private partnership opportunities.
Responsible for the full-cycle sales process, including lead generation, cold calling and outreach, presentations, negotiations, and account management.
Manager - Corporate Events & Sales
Downtown Dallas, Inc.
Dallas, TX
11.2018 - 12.2021
Built yearly event schedule and increased engagement by 25%.
Created project plans with established timelines, assigned to appropriate teams, and managed workflow throughout projects.
Sourced speakers and special guests for wide range of corporate and industry events.
Generated new leads and acquired new sponsors by maintaining excellent relationships with key decision makers.
Foundation Manager
TEXO Foundation
Dallas, TX
08.2016 - 10.2018
Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies, and company policies.
Founded a 9-member Board of Directors and developed an industry strategy for addressing the construction labor shortage.
Oversaw professional development and educational outreach programs.
Education
Dallas Regional Chamber
LEAD YP Program Graduate
10.2022
Project Management Certificate -
E Cornell
09.2022
Financial Accounting Certificate -
HBX Harvard Business School
01.2018
Certificate in Non-Profit Management -
CNM Connect
05.2017
Bachelor of Arts - Interdisciplinary Studies: Business, English
University of Central Florida
Orlando, FL
08.2011
Skills
Customer relationships
Persuasive negotiations
Project management
Training and development
Targeted sales strategies
Public speaking
Lead generation
Timeline
Event Director
Dallas Business Journal
06.2023 - Current
Director of Membership, Corporate Events, & Sales
Downtown Dallas, Inc
12.2021 - 06.2023
Manager - Corporate Events & Sales
Downtown Dallas, Inc.
11.2018 - 12.2021
Foundation Manager
TEXO Foundation
08.2016 - 10.2018
Dallas Regional Chamber
Project Management Certificate -
E Cornell
Financial Accounting Certificate -
HBX Harvard Business School
Certificate in Non-Profit Management -
CNM Connect
Bachelor of Arts - Interdisciplinary Studies: Business, English
Advertising Executive/Outside Advertising Sales Representative at Country Media (Coast River Business Journal/Seaside Signal)Advertising Executive/Outside Advertising Sales Representative at Country Media (Coast River Business Journal/Seaside Signal)