Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Projects
Timeline
Generic

Kelsey Davis

Charlottesville,,VA

Summary

Strategic Marketing Project Manager with 8+ years of experience transforming complexity into scalable, results-driven systems. Leads high-performing global teams, streamlines workflows, and delivers SEO-focused strategies that boost visibility and drive growth. Blends creative direction with operational clarity to move projects — and businesses — forward.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Digital Marketing Project Manager

Whiterail
07.2022 - Current

Tech-driven recruiting, reviews, and digital marketing agency specializing in the heavy towing industry.

  • Scaled client base from 25 to 55+ by standardizing operations and implementing scalable project workflows.
  • Spearheaded development of proprietary software for automated Google Business Profile (GBP) posting and a second platform to turn client-submitted content into SEO-optimized blog posts.
  • Resolve API issues between client dispatch software and reviews platform to ensure seamless data syncing.
  • Manage and optimize Google Business Profiles to improve local search visibility and engagement.
  • Onboard all clients to SEO and reviews platforms, ensuring smooth adoption and support.
  • Monitor Google algorithm updates to maintain strong SEO performance across client sites.
  • Direct all on-page and off-page SEO, including technical audits, backlink strategies, and metadata optimization.
  • Lead a remote global team of 8, including developers, SEO specialists, paid media experts, designers, and writers.
  • Own client relationships and lead strategy calls, overseeing full project lifecycles across web design, content, and SEO.
  • Rebrand sales and onboarding materials to align with updated service offerings and market position.
  • Continuously improve internal tools and reporting to enhance transparency, efficiency, and results.

Marketing Project Manager

Restoration Digital Marketing
03.2020 - 07.2022

Digital marketing agency specializing in fire and water damage restoration and mold remediation companies.

  • Directed marketing campaigns for 35+ client websites, driving lead growth and enhancing online visibility.
  • Managed and oversaw teams of link builders and web developers to ensure timely, high-quality delivery of SEO and website projects.
  • Led social media management, email marketing campaigns, and graphic design to boost brand awareness and client engagement.
  • Authored all website content, optimizing for SEO and user experience to increase organic traffic and lead generation.
  • Executed comprehensive on-page and off-page SEO strategies, including keyword research, technical audits, backlink acquisition, and metadata optimization.
  • Built operational systems to improve team communication, workflow efficiency, and client satisfaction.
  • Expanded service offerings to include print and digital marketing solutions.

Website Editor & Manager

Today's Growth Consultant dba Income Store
09.2017 - 01.2020

Managed revenue-generating websites focused on passive income opportunities

  • Researched, created, and maintained an SEO-driven content calendar to plan and schedule website content.
  • Monitored keyword rankings and website performance, analyzing progress to inform content strategy adjustments.
  • Edited and optimized website content for SEO, improving organic search traffic and keyword rankings.
  • Managed social media accounts to increase engagement and drive traffic to websites.
  • Handled affiliate marketing programs by promoting and managing products featured on the websites.
  • Led content operations for two high-traffic websites, managing a team of 6 writers for content creation, editing, and proofreading.
  • Built and maintained web pages using WordPress, ensuring a seamless user experience and consistent visual presentation.

Education

Graduate Certificate - Terrorism Analysis

University of Maryland
College Park, MD
12-2016

Bachelor of Arts - Foreign Affairs

University of Virginia
Charlottesville, VA
12-2014

Skills

  • Digital Marketing Strategy
  • Marketing Operations
  • Project Management & Team Leadership
  • Search Engine Optimization
  • Google Business Profile Optimization & Management
  • Data Analysis
  • Client Account Management
  • Web Design & UX Principles
  • Graphic Design
  • Conversion Rate Optimization
  • Content Strategy, Copywriting & Management
  • Email Marketing
  • Editorial Management
  • Tools: WordPress, Google Analytics, Google Search Console, SEMrush, Canva, Ahrefs, Moz

Certification

  • HubSpot Academy, Oct 2023: Digital Marketing
  • HubSpot Academy, Oct 2023: Search Engine Optimization
  • IICRC, Aug 2021: Water Restoration Technician
  • Yoga Alliance, Dec 2019: RYT-200
  • FEMA National Incident Management System (NIMS) Compliant

Affiliations

  • Hiking
  • Painting
  • Yoga

Projects

Freelance Web Designer | Dec 2024
Bonhomie Mediation – bonhomiemediation.com

  • Designed and optimized a responsive website for a local mediation business.

Writing Samples 

Travel Focused

  • https://trekbible.com/crystal-serenity-choice-cruise-classy/
  • https://trekbible.com/12-best-places-to-visit-in-italy/
  • https://trekbible.com/6-best-cruises-for-couples-romantic-getaway/

Towing Focused

  • https://mtaz.com/i-40-recovery-night-riders-towing-when-road-goes-dark/
  • https://tandwtowing.com/2025/07/07/i-90-roadside-assistance-waiting-help-heres-what-youll-wish-you-had-you/

Timeline

Digital Marketing Project Manager

Whiterail
07.2022 - Current

Marketing Project Manager

Restoration Digital Marketing
03.2020 - 07.2022

Website Editor & Manager

Today's Growth Consultant dba Income Store
09.2017 - 01.2020

Graduate Certificate - Terrorism Analysis

University of Maryland

Bachelor of Arts - Foreign Affairs

University of Virginia
Kelsey Davis
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