Kelsey Dulac
Cape Elizabeth
Summary
Senior B2B marketing leader with expertise in brand and product marketing. Proven success in shaping strategy, leading cross-functional teams, and driving demand through compelling storytelling and customer insight. Trusted partner known for elevating brand presence, aligning stakeholders, and delivering results.
Overview
14
14
years of professional experience
Work History
AVP, Strategic Marketing
Unum
Portland
12.2024 - Current
- Lead the Brand & Product Marketing organization including a team of Product Marketing Managers
- Oversee the vision, development, and execution of enterprise brand and product positioning, messaging, and marketing strategy by synthesizing customer needs, competitive intelligence, product capabilities, and market insights into differentiated positioning and compelling value propositions.
- Serve as a trusted advisor to senior leadership, influencing company direction by aligning marketing strategy with business growth objectives.
- Champion a customer-centric approach, ensuring insights-driven decision making across campaigns, messaging, and product launches.
- Oversee research initiatives that uncover actionable insights to guide brand, product, and go-to-market strategies.
- Lead cross-functional teams in designing and executing integrated campaigns that drive awareness, preference, and pipeline growth.
- Build and foster strong relationships with executives across Product, Sales, and Communications to ensure a unified and impactful market presence.
- Elevate the brand voice in the marketplace through consistent, differentiated messaging that enhances reputation and competitive advantage.
Senior Strategist
The VIA Agency
Portland
04.2018 - Current
- Lead Strategist on Lowe’s Home Improvement and Unilever accounts. Responsible for over $3M in contracted services annually.
- Create comprehensive marketing strategies that marry creative and media across all channels to achieve business objectives through cohesive and effective communication.
- Partner with clients to understand and interpret business objectives and marketing needs to develop strategic briefs.
- Craft thoughtful and authentic brand identities to tell clients’ stories and ensure consistent application across all touchpoints.
- Research and shape customer persona profiles to guide real insight and understanding of behaviors and motivations.
- Oversee creative teams to develop and execute advertising tactics and activations across all platforms including TV, Online Video, Digital, Social, Print, OOO, Events, PR and more.
- Develop and nurture relationships with senior staff including C Suite leadership at Fortune 50 companies.
- Senior agency staff member serving as lead on all assigned accounts.
Consultant, Enterprise Brand & Communications
Liberty Mutual Insurance
Boston
03.2014 - 04.2018
- Lead consultant overseeing communication planning and execution for strategic brand-building initiatives including Philanthropy, Corporate Sponsorships, Enterprise Services, Compliance, Benefits, Diversity & Inclusion.
- Crafted strategic and creative briefs in partnership with internal clients and executive stakeholders.
- Developed effective and cohesive communication and marketing plans across channels.
- Managed teams of creative professionals to develop, design and deliver thoughtful and strategic campaigns including web, print, video, display, email and events.
- Owned and grew relationships with clients and executive stakeholders to create trusting and effective partnerships.
- Established internal best practices and processes to improve department efficiency and collaboration.
- Promoted six times in seven years of employment.
- Received fifteen Employee Recognition Awards from senior leaders including the Chief Communications Officer and Chief HR Officer for outstanding performance and results.
Corporate Rotational Program, Talent & Enterprise Services
Liberty Mutual Insurance
Boston
06.2012 - 03.2014
- Highly competitive rotational development program.
- Completed three 6 month assignments in both corporate and SBU departments including Employment Branding and Talent Recruitment.
Intern, Talent & Enterprise Services
Liberty Mutual Insurance
Boston
06.2011 - 05.2012
- Summer internship in Corporate Workforce Analytics, developed Excel skillset, data display design and analysis capabilities.
- Part-time intern throughout senior year in SBU College Recruiting, assisting with candidate scouting, screening and campus activations.
Director, Strategic Marketing
Unum
Portland
- Develop and execute marketing strategy for product portfolio for the large case segment and overall enterprise brand
- Drive development of sales enablement tools, collateral, and training that empower sales teams to effectively communicate value and close business.
- Conduct market and competitive analysis to inform strategy and positioning positioning, ensuring alignment with evolving customer needs and product capabilities.
- Collaborate with Demand Generation, and Communications teams to create integrated campaigns that accelerate awareness and pipeline impact.
- Oversee customer research, win/loss analysis, and voice-of-customer initiatives to ground marketing strategies in data-driven insights.
- Mentor and develop a team of Product Marketing Managers, fostering a culture of accountability, innovation, and customer focus.
Education
Masters of Business Administration - Brand Management
Boston College
Chestnut Hill, MA08.2017
Bachelor of Science - Strategic Management
Babson College
Wellesley, MA05.2012
Skills
- Brand positioning
- Team leadership
- Integrated campaigns
- Customer insights
- Sales enablement
- Relationship building
- Strategic planning
- Stakeholder engagement
Timeline
AVP, Strategic Marketing
Unum
12.2024 - Current
Senior Strategist
The VIA Agency
04.2018 - Current
Consultant, Enterprise Brand & Communications
Liberty Mutual Insurance
03.2014 - 04.2018
Corporate Rotational Program, Talent & Enterprise Services
Liberty Mutual Insurance
06.2012 - 03.2014
Intern, Talent & Enterprise Services
Liberty Mutual Insurance
06.2011 - 05.2012
Director, Strategic Marketing
Unum
Masters of Business Administration - Brand Management
Boston College
Bachelor of Science - Strategic Management
Babson College
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