Kelsey Evenson

Lancaster,CA

Overview

years of professional experience

Work History

Marketing Project Manager

Maker Learning Network

09.2020 - 01.2024

Project Management: Strong project management skills to plan, execute, and monitor marketing campaigns and initiatives for 15 marketing clients, including setting objectives, defining scope, managing budgets, and coordinating cross-functional teams to ensure timely delivery of projects.
Digital Marketing Strategy: Ability to develop and execute digital marketing strategies tailored to Maker Learning Network's goals and target audience, including online campaigns, content marketing, social media, and email marketing.
Content Creation and Curation: Proficiency in creating and curating engaging content for 20 digital accounts, including articles, blog posts, videos, tutorials, and interactive resources, that resonate with MLN's community .
Data Analysis and Insights: Proficiency in analyzing marketing data and metrics to evaluate the performance of campaigns, measure ROI, and identify opportunities for optimization and improvement using tools like Google Analytics, social media analytics, and CRM systems.
Community Engagement: Experience in fostering community engagement and building relationships with educators, makers, learners, families and other stakeholders through online platforms, events, workshops, and social media channels.
Partnership Development: Ability to identify and cultivate partnerships with educational institutions, organizations, and industry partners to expand the reach and impact of Maker Learning Network initiatives and programs.
Communication and Collaboration: Excellent communication skills to effectively convey marketing messages, ideas, and concepts to diverse audiences, as well as collaborate with internal teams, external partners, and stakeholders to achieve marketing objectives.

Music Touring Agent Trainee

United Talent Agency

12.2018 - 09.2020

Administrative Proficiency: Supported department head in managing a fast-paced desk with high volume, effectively juggling a diverse array of administrative tasks.
Tour Coordination: Proficiently draft and compose comprehensive client tour contracts, routing schedules, and meticulous travel itineraries, ensuring accuracy and alignment with client expectations
Contract Administration: Coordinate the entire process of deal memos and contract signing, meticulously maintaining records of all financial transactions including deposits, payments, and reconciliations for precise financial tracking.
Client Coordination: Establish and nurture collaborative relationships with promoters, managers, and artists to effectively coordinate intricate tour logistics and details, ensuring seamless execution and client satisfaction.
Event Coverage: Capably manage a diverse portfolio of shows for both signed and unsigned artists, demonstrating adaptability and versatility in handling various event requirements and artist needs.
Artist Research: Conduct comprehensive research on prospective clients, assessing their backgrounds and suitability for representation, facilitating informed decision-making and strategic client acquisition.

Intern

Primary Wave Entertainment

01.2018 - 07.2018

Website Development: Designed and developed www.primarywave.com/writer, curating comprehensive discographies, biographies, and Spotify playlists for all writers and producers on the roster, enhancing the online presence and visibility of talent.
Music Synchronization: Collaborated closely with the publishing team to synchronize music for film, television, and media song requests, leveraging extensive knowledge of copyrights, meticulous song tagging, and thorough research on upcoming film and television releases to ensure seamless integration of music into various projects.
Talent Connection Evaluation: Evaluated the company roster to strategically connect fitting writers and producers with relevant opportunities, demonstrating a keen understanding of talent capabilities and project requirements to facilitate successful collaborations and maximize creative potential.

Education

B.A - Sociology -

University Of California, Los Angeles

Los Angeles, CA

Skills

Google Workspace, Microsoft Office Suite, Adobe Creative Cloud, Adobe Experience Manager, Excel, Jira, Trello, CRM Management, Marketing Analytics, Project Scheduling, Campaign Management

Volunteer Experience

Volunteer, The President's Volunteer Service Award, 03/2013, Los Angeles, CA, Committed over 2,500+ hours to various organizations

Timeline