Kelsey Fenner
Miami,FL
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Seasoned in Regional Management and operations, with a history of meeting company sales goals utilizing consistent practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
REGIONAL SPA DIRECTOR
Skin Spa New York-Miami Locations
01.2023 - Current
- Responsible for all staffing needs, schedules and new hire training.
- Developed and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
- Managed expenses and controlled costs through proper salon budget development and monitoring.
- Conducted internal audits of spa finances and completed basic accounting functions to maintain accurate records.
- Recruited, hired and trained all new employees.
- Trained and supervised spa staff on best practices, sales techniques and customer service.
- Administered payroll, accounting and purchasing.
- Implemented successful updates to operations according to latest market trends and customer preferences.
- Managed activities related to staff training, treatment procedures, inventory management and marketing.
- Utilized promotions, print and digital marketing to attract new clients.
- Worked with suppliers to identify cost savings opportunities resulting in 15% reduction in expenses.
- Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
SOUTHEAST AREA MANAGER
Ideal Image MedSpa
06.2018 - 01.2023
- Responsible for Southeast region, consisting of 5 locations
- Consistently achieved monthly metrics; 150+ consultations, $2100+ average sale with 55%+ conversion
- Produce consistent monthly sales of $145k+
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques
- Documented all customer interactions using SalesForce to capture data in processing system
- Identified prospects' needs and provided information on suitable products and services
- Supervised five location managers and managed twenty Nurse Practitioners and 5 Sales Consultants,maintaining contractual, compliance and reporting requirements for all areas and assets.
- Drove revenues and team morale by developing and deploying sales contests.
- Exceeded sales forecast figures by 7% regularly through superior customer care.
- Achieved monthly sales goals by promoting services and converting leads to guests
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Directed workforce planning, customer retention and customer service management for multiple locations.
Education
HIGH SCHOOL DIPLOMA -
Bella Vista High School
Fair OaksBACHELOR OF BUSINESS -
Sacramento State College
SacramentoSkills
- Product & Service Knowledge
- Employee Training
- Strong Organization
- Time Management
- Verbal & Written Communication
- Attention to Detail
- Problem-Solving Skills
- Schedule Management
- Inventory Controls
- Payroll/Accounting
- Business Planning
- Hiring and Recruitment
- Decision-Making Skills
- Proficient in ADP, Kronos, Microsoft365, DocuSign, Paycor, Ultipro
- Sales Proficiency
Timeline
REGIONAL SPA DIRECTOR
Skin Spa New York-Miami Locations
01.2023 - Current
SOUTHEAST AREA MANAGER
Ideal Image MedSpa
06.2018 - 01.2023
HIGH SCHOOL DIPLOMA -
Bella Vista High School
BACHELOR OF BUSINESS -
Sacramento State College
Similar Profiles
Hannah Vaune RussellHannah Vaune Russell
Master Esthetician at Skin Spa New YorkMaster Esthetician at Skin Spa New York
Bailey DaynesBailey Daynes
Master Esthetician at Skin Boss Skin SpaMaster Esthetician at Skin Boss Skin Spa
Amber CappellanoAmber Cappellano
Student Esthetician at Estelles Skin And Spa Institute Student SpaStudent Esthetician at Estelles Skin And Spa Institute Student Spa