Summary
Interests
Overview
Accomplishments
Software
Skills
Websites
Work History
Education
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Kelsey Hexe

Kelsey Hexe

Tucson,AZ

Summary

Dynamic marketing leader with a passion for transforming challenges into opportunities through innovative strategies and team empowerment. Proven track record of optimizing processes, building high-performing teams, and delivering impactful results across diverse industries.

Interests

DIY Projects

Music Enthusiast

Creative Writer

Overview

10
10
years of professional experience

Accomplishments

    Skye Team Leadership Graduate: Trained in advanced leadership methodologies, including talent development and cross-functional collaboration, to achieve measurable business results and team growth.

Software

Google Analytics

SEMRush

Google AdWords

Google Suite

Microsoft 365

Mondaycom

HubSpot

Hootsuite

Data Studio

ScreamingFrog

GrowthBook

MouseFlow

Facebook Ads

Meta for Business

Google Search Console

Google Tag Manager

Canva

Shopify

WordPress

Photoshop

Mailchimp

ActiveCampaign

Skills

  • Team leadership and development
  • Client relationship management
  • Cross-functional collaboration
  • New business development
  • Brand development and positioning
  • Analytics and reporting
  • Competitor analysis and benchmarking
  • Conversion rate optimization (CRO)
  • A/B testing and experimentation
  • Market research and analysis
  • SEO strategy and technical SEO
  • Paid media campaign management
  • Social media marketing
  • Marketing automation platforms
  • Email marketing campaigns
  • Copywriting and editing
  • Content marketing
  • CMS management
  • Project management
  • Creative thinking and innovation
  • Problem-solving and adaptability
  • Conflict resolution and team dynamics

Work History

Manager - Digital Marketing

Simpleview (now a Part of Granicus)
10.2021 - Current
  • Review resumes, screen candidates, conduct interviews, and make hiring decisions to cultivate a high-performing team
  • Lead a team of specialists and analysts, increasing employee engagement metrics by over 30% within 3 months
  • Mentor team members, achieving three direct-report promotions within 9 months through targeted development plans
  • Promote cross-departmental collaboration to align digital initiatives with broader organizational goals
  • Streamlined over 75% of processes, enhancing efficiency, creativity, and deliverable quality
  • Manage SEO, CRO, and content strategy projects
  • Consistently deliver an average of 20% organic growth across key accounts

Digital Marketing Manager, Paid Media SME

Anchor Wave Internet Solutions
02.2019 - 10.2021
  • Developed digital marketing plans for over 50 clients, covering SEO, paid ads, and content management
  • Generated detailed performance reports with actionable recommendations for continuous improvement
  • Identified growth opportunities that led to a 25% annual performance increase for clients
  • Optimized paid advertising programs, reducing campaign costs by 20% and increasing ROI
  • Collaborated with cross-functional teams to execute successful digital campaigns, resulting in strong client relationships and high satisfaction rates
  • Hand-picked and trained successors to facilitate seamless leadership transition and ongoing team success

Marketing & Brand Development Manager

Rose City Supply
05.2015 - 12.2018
  • Led recruitment, training and ongoing development for a successful team
  • Drove 400% sales growth in 6 months through grassroots marketing tactics
  • Established company as a market leader through comprehensive competitor analysis
  • Oversaw Shopify operations, improved social media engagement, and enhanced brand visibility through product photography
  • Created data-driven budgets and forecasts to streamline inventory management and cut costs

Education

Bachelor of Arts - Journalism

UNIVERSITY OF ARIZONA
Tucson, AZ
01.2010
Kelsey Hexe