Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kelsey Lett

Glen Allen,VA

Summary

Dynamic social media manager with a proven track record at South By Sea, excelling in content creation and engagement strategies. Leveraged strong organizational skills to boost follower interaction and crafted compelling visuals, enhancing brand presence. A collaborative leader adept at fostering teamwork and driving successful campaigns.


Overview

5
5
years of professional experience

Work History

Phi Sigma Sigma Social Media Manager

South By Sea
04.2025 - Current
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.


Director of Public Relations

Alpha Sigma Tau Sorority, Psi Chapter
12.2024 - Current
  • Execute social media plans to create a cohesive online presence.
  • Implement content editorial calendar to plan marketing campaigns and manage content.
  • Communicate between the VP and the entire chapter to plan photoshoots and content.
  • Increased social media engagement by developing creative content and tailored messaging strategies.
  • Design and create graphics on Canva for philanthropy events, birthdays, fundraisers, and more.


Server

Red Robin
12.2023 - Current
  • Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
  • Served food and beverages promptly with focused attention to customer needs.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
  • Addressed customer complaints or concerns professionally, ensuring swift resolution and maintaining positive relationships.

Campus Manager

South By Sea
02.2023 - Current
  • Reach out to various campus clubs and organizations to present design ideas and product examples to potential customers.
  • Managed and designed student organization apparel orders and requests.
  • Assist the customer from start to finish of their apparel order. Ensure the satisfaction of all customers by maintaining a strong relationship through communication.


Shift Leader

Auntie Anne's Pretzels
08.2020 - Current
  • Trained new employees and delegated daily tasks and responsibilities.
  • Maintained a clean and safe work environment while ensuring all employees adhered to safety guidelines and protocols.
  • Completed cash and credit card transactions accurately using POS software.
  • Oversaw daily cash handling procedures, maintaining accurate records and minimizing discrepancies.
  • Enhanced customer satisfaction through prompt and courteous service, addressing concerns immediately.

Education

Bachelor of Science - Communication Studies, Public Relations

James Madison University
Harrisonburg, VA
05-2027

Skills

  • Social media management
  • Photo and video editing
  • Teamwork and collaboration
  • Content creation
  • Content strategy
  • Strong work ethic
  • Team leadership
  • Organizational skills
  • Problem-solving
  • Internal communications
  • Time management
  • Multitasking Abilities

Accomplishments

  • Increased Alpha Sigma Tau Instagram insights and engagement by 100%
  • Raised $130,000 for Make-A-Wish America from 2012 to 2022
  • Gold Award Girl Scout

Timeline

Phi Sigma Sigma Social Media Manager

South By Sea
04.2025 - Current

Director of Public Relations

Alpha Sigma Tau Sorority, Psi Chapter
12.2024 - Current

Server

Red Robin
12.2023 - Current

Campus Manager

South By Sea
02.2023 - Current

Shift Leader

Auntie Anne's Pretzels
08.2020 - Current

Bachelor of Science - Communication Studies, Public Relations

James Madison University

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Kelsey Lett