Kelsey McGrath

Results-driven marketing professional with a strong foundation in business marketing and hands-on experience in campaign strategy, digital marketing, and data analysis through academic projects. Proven expertise in event management, show directing, and brand promotion with eight years of experience coordinating large-scale events across the U.S. Skilled in market research, content creation, and performance analytics to drive engagement and optimize marketing efforts. Proficient in Microsoft Office Suite, Tableau, Canva, Google Analytics, and HubSpot CRM, with experience in bookkeeping and administrative operations. Adept at cross-functional collaboration, problem-solving, and time management to effectively meet business objectives.

Soon-to-be graduate with a strong foundation in Business Marketing, passionate about marketing, content creation, and business strategy. Experienced in event and project management, with a focus on consumer behavior and data-driven marketing strategies to maximize engagement and results. Proven ability to lead teams, manage large-scale events, and build strong relationships. Skilled in leveraging technology, analytics, and strategic insights to drive efficiency and informed decision-making. Adaptable, results-oriented, and eager to grow in dynamic, fast-paced environments.

• HubSpot Social Media Certification
• HubSpot Content Marketing Certification
• Google Analytics Certification