Summary
Overview
Work History
Education
Skills
Timeline
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Kelsey Murphy

Baltimore,MD

Summary

Dynamic Senior Marketing Operations Manager with a proven track record at Alta, enhancing customer experience and engagement through strategic campaigns and partnerships. Excelled in CRM management and staff mentorship, significantly boosting efficiency and team performance. Expert in leveraging Salesforce and leading cross-functional teams to exceed project milestones.

Overview

9
9
years of professional experience

Work History

Senior Marketing Operations Manager

Alta (Formerly Investorplace)
08.2023 - Current
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships.
  • Mentored junior team members, fostering professional development and enhancing overall team performance.
  • Implemented Salesforce CRM system for better management of customer data and enhanced targeting capabilities.
  • Drove customer retention efforts with targeted loyalty programs and promotional offers.
  • Enhanced customer engagement with personalized email marketing campaigns.
  • Managed cross-functional teams to ensure timely completion of marketing projects.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Coordinated with design and media teams to develop high-quality creative assets.

Marketing Operations Manager

Alta (Formerly Investorplace)
02.2019 - 08.2023
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Mentored junior team members, fostering professional development and enhancing overall team performance.
  • Managed cross-functional teams to ensure timely completion of marketing projects.

Marketing Operations Associate

Investorplace
02.2018 - 02.2019
  • Developed key partnerships with external vendors, strengthening brand presence in the market and expanding reach.
  • Implemented successful email marketing campaigns, driving higher open rates and click-through rates.
  • Improved user experience on company website through consistent updates, optimization efforts, and relevant content creation.
  • Streamlined marketing processes for enhanced efficiency and productivity through CRM management and data analysis.
  • Managed multiple projects simultaneously, ensuring timely completion of tasks while maintaining high-quality deliverables.
  • Optimized digital advertising efforts by conducting thorough A/B testing on various ad platforms.

Customer Service Representative

Investorplace
10.2015 - 02.2018
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Responded to customer requests for products, services, and company information.
  • Assisted customers in navigating company website and placing online orders, improving overall user experience.
  • Contributed to sales growth by upselling products and services based on individual customer requirements.
  • Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
  • Maintained detailed records of customer interactions, contributing to comprehensive database for future reference.

Education

Bachelor of Science - Sociology

York College of Pennsylvania
York, PA
08.2015

Skills

  • CRM Management (Salesforce)
  • Microsoft Office
  • Jira, Confluence, Click Up
  • Campaign Management
  • Mobile marketing
  • Staff Management
  • Project Management
  • Attention to Detail

Timeline

Senior Marketing Operations Manager

Alta (Formerly Investorplace)
08.2023 - Current

Marketing Operations Manager

Alta (Formerly Investorplace)
02.2019 - 08.2023

Marketing Operations Associate

Investorplace
02.2018 - 02.2019

Customer Service Representative

Investorplace
10.2015 - 02.2018

Bachelor of Science - Sociology

York College of Pennsylvania
Kelsey Murphy