Kelsey Oh

• Implementing automations across the company to reduce repetitive tasks and human error while increasing efficiency.
• Analyzing DTC eCommerce traffic, events, conversions, and heatmaps to identify and present recommendations.
• Supporting new product launch activities through SKU creation, product uploads through Shopify+, and metadata updates.

• Restructured Kyle Cavan's wholesale channel, which led to a 200% revenue increase and 25 retailers added in 2022.
• Created assortments for 25 newly onboarded retailers, leveraging regional, forecast, and product performance data.
• Aided in nurturing relationships and securing vital retail partners such as Uncommon Goods, Fanatics, and Nordstrom.
• Coordinated marketing material and product creation, timelines, and delivery for new and returning B2B customers.

• Developed a marketing campaign for the 50th Anniversary of Title IX and navigated the new NIL rules for college athletes.
• Collaborated directly with the CMO to define influencer deliverables, campaign messaging, timelines, and KPIs.
• Communicated and gifted products to 100+ female student-athletes who promoted the campaign through TikTok and Instagram.

• Reviewed current retail partners, both online and in-store, and recommended actions that directly increased revenue.
• Conducted ongoing competitive analyses, resulting in actionable marketplace insights and areas of improvement.

• Spearheaded a partnership campaign with IMG College Licensing while ensuring mutual benefit for all parties involved.
• Managed a $25,000 campaign budget while negotiating contracts and sourcing 15+ essential macro and micro-influencers.

• Added 50 products onto the website to grow eCommerce presence and created the company's seasonal print magazine.