Kelsey Parretta
University Place,WA
Summary
Vision-driven professional with a proven record of sales operations, business development, and relationship management success within leading organizations. Demonstrated ability to align business strategy and objectives with growth-focused sales operations to maximize performance and client satisfaction. Known for building strong partnerships, driving customer success, and managing complex accounts through strategic collaboration and data-driven insights. Adept communicator, negotiator, and mentor with a commitment to operational excellence and customer value realization.
Overview
21
21
years of professional experience
Work History
Senior Marketplace Account Manager
Avalara
05.2025 - Current
- Manage high-value marketplace partnerships and enterprise-level accounts, ensuring optimal performance and alignment with Avalara’s tax automation solutions.
- Serve as the primary liaison between clients and Avalara’s product, engineering, and compliance teams to enhance service delivery and platform integration.
- Identify growth opportunities within existing marketplace clients and execute account expansion strategies.
- Monitor client health metrics, proactively address at-risk accounts, and drive retention through personalized engagement and performance reviews.
- Lead strategic business reviews with stakeholders, delivering actionable insights on compliance trends, data accuracy, and ROI impact.
- Mentor new account managers and collaborate cross-functionally to implement process improvements that enhance customer outcomes.
- Support product adoption and client education initiatives, ensuring smooth onboarding and continuous optimization.
Enterprise / Marketplace Customer Success Manager
Avalara
06.2023 - 05.2025
- Delivered first-level, white-glove support to a diverse customer portfolio, guiding clients through Avalara’s product suite to achieve their desired outcomes.
- Acted as an escalation point for customer issues, driving prompt resolutions through collaboration with internal teams and leadership.
- Promoted product adoption post-implementation, ensuring measurable customer value and renewal success.
- Identified Customer Success Qualified Leads (CSQLs) to support account managers in meeting sales quotas.
- Led Employee Engagement Group (EEG) for Cancellations and created organization-wide training materials for renewal pricing validation.
- Directed transition initiatives such as CertCapture to ECM, increasing awareness among high-value clients.
- Recognized for leadership collaboration in the CIP referral program and nominated to Avalara’s Loyalty Advisory Board (LAB).
Customer Account Manager
Avalara
04.2018 - 05.2023
- Managed a portfolio of 281 accounts throughout the full customer lifecycle, achieving $14.3M in renewals.
- Identified process inefficiencies and proposed SaaS-based enhancements to improve customer satisfaction.
- Developed and presented solutions to executive-level clients (CEOs, CFOs, COOs) that improved business processes and compliance.
- Strengthened customer relationships through trusted advisory engagement and proactive communication.
- Expanded product utilization among existing customers by leveraging marketing and internal partnership resources.
Business Account Executive
Comcast
04.2017 - 04.2018
- Generated new business and exceeded quotas through cold calling, networking, and referrals.
- Cultivated long-term client relationships based on responsiveness, dependability, and integrity.
- Collaborated with business owners to design tailored technological and communications solutions.
Sales Account Manager
05.2005 - 04.2017
- Ranked in the top 1% of sales representatives nationwide by consistently exceeding quotas.
- Drove 25%+ monthly performance above target through effective upselling and cross-selling strategies.
- Trained and mentored junior staff to elevate team performance.
- Negotiated contracts and improved customer loyalty through exceptional service and relationship management.
Education
Bachelor of Arts (B.A.) - Communication, English Literature, Women’s Studies
Washington State University
Pullman, WASkills
- Management of marketplace accounts
- Developing client partnerships
- Business strategy evaluations
- Effective cross-team communication skills
Accomplishments
- Recipient of Comcast Top Sales Honors and Awards annually.
- Recognized with an elite employee trip (Top 5%) for outstanding national performance.
- Promoted to Verizon Wireless partnership as Sales Manager.
- Consistently exceeded product and sales quotas quarter over quarter.
Timeline
Senior Marketplace Account Manager
Avalara
05.2025 - Current
Enterprise / Marketplace Customer Success Manager
Avalara
06.2023 - 05.2025
Customer Account Manager
Avalara
04.2018 - 05.2023
Business Account Executive
Comcast
04.2017 - 04.2018
Sales Account Manager
05.2005 - 04.2017
Bachelor of Arts (B.A.) - Communication, English Literature, Women’s Studies
Washington State University