Summary
Overview
Work History
Education
Skills
Timeline
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Kelsey Schlumbohm

Clive,Iowa

Summary

Passionate marketer specializing in audience-focused, high-quality content that drives engagement and conversions. Leading strategies that involve strategic planning, SEO optimization, data-driven decisions; with a commitment to brand consistency.

Overview

6
6
years of professional experience

Work History

Marketing Strategist

The Magic Brush
06.2022 - 10.2023
  • Developed and executed Jennifer Allwood's (Magic Brush’s) diverse marketing strategy, enhancing brand presence and market reach.
  • Created Reels, wrote caption copy, and social media strategies to share on Jennifer Allwood's page of 105K followers.
  • Media would reach views of 10-55K views regularly on Instagram and Facebook.
  • Executed campaigns and monitored Google ad dashboards
  • Monitored Facebook ad's during campaign launches and reported on SEO marks for each campaign.
  • Supported internal teams and channel partners to establish strong brand presence across all channels.

Marketing Manager

HomeThrive
01.2020 - 06.2022
  • Led targeted lead generation efforts using Search Engine Marketing, Google Ads, Email, and Social Media.
  • Increased client sign ups by 35% during open enrollment
  • Created buyer journey maps and messaging strategies.
  • Utilized marketing automation and engagement platforms such as HubSpot, Marketo, and Salesforce.
  • Conducted frequent market research to identify unmet needs and emerging trends.
  • Developed and refined short- and long-term digital marketing strategies.

Marketing Campaign Coordinator

Rada Cutlery
04.2018 - 05.2020
  • Acted as Product Marketing Manager, responsible for go-to-market strategy and execution of GRC tech suite.
  • Front end web development work for Rada Cutlery's 5 different websites to assist in new brand messaging, forms, pop ups, etc.
  • Increased Rada Cutlery fundraising sign-ups by 10% annually
  • Collaborated with product and sales leaders on sales enablement plans, launch strategies, and customer marketing strategy.
  • Developed target market segments, prioritized accounts, and supported market expansion and entry.
  • Strategized and executed content and campaign strategies, owned product and feature launches, and developed competitive positioning.

Education

Bachelor of Arts - Social Work

University of Northern Iowa
Cedar Falls, IA
05.2018

Skills

  • Strategic planning
  • Brand development
  • Public and Media Relations
  • Client communication
  • Google Workspace

Timeline

Marketing Strategist

The Magic Brush
06.2022 - 10.2023

Marketing Manager

HomeThrive
01.2020 - 06.2022

Marketing Campaign Coordinator

Rada Cutlery
04.2018 - 05.2020

Bachelor of Arts - Social Work

University of Northern Iowa

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Kelsey Schlumbohm