Kelsey Weiss
San Diego,CA
Summary
Results-driven event and sales management professional with seven years of experience delivering experiential events and strategic partnerships. Recognized for resourcefulness, high energy, and a proven ability to create 'WOW' factors that drive client retention through impactful programs. Passionate about cultivating genuine relationships, elevating brand presence, and consistently exceeding performance goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Territory Manager - Market Development
Craft 'Ohana (Maui Brewing & Modern Times)
San Diego, CA
01.2022 - Current
- Execute over 50 sponsorship activations and corporate events annually, managing logistics and on-site operations.
- Develop strategic partnerships with stadiums, airlines, hotels, and hospitality venues, contributing to 45% volume growth.
- Cultivate new corporate partners through proactive outreach and tailored activation planning.
- Oversee event budgets, and track KPIs to analyze post-event ROI, and optimize future programming.
- Serve as the primary client liaison, ensuring exceptional service, and polished event execution.
Island Market Manager
Maui Brewing Company
Kihei, HI
06.2017 - 01.2022
- Led corporate and community event activations across Maui and Hawai‘i Island, overseeing sponsorship negotiations, logistics, staffing, and budget management to drive brand engagement and revenue.
- Developed and executed brand strategies in partnership with key distributors, retailers, hotels, and venues, ensuring polished program execution and cultural alignment.
- Managed regional partnerships and cross-functional teams across sales, marketing, and fulfillment, serving as a brand spokesperson during VIP activations and strategic partner visits.
Progressive Activist Team Lead
Environment California
San Diego, CA
07.2010 - 09.2010
- Led a grassroots canvassing team in coordinating daily outreach efforts and supporting team members in goal achievement.
- Engaged with community members to discuss key policy initiatives, drive voter awareness, and increase campaign contributions through strategic, face-to-face advocacy.
Manager of Marketing & Events
Queenstown Restaurant Group
San Diego, CA
01.2015 - 05.2017
- Executed full-cycle planning and execution of community events across multiple restaurant venues.
- Oversaw marketing and promotion, budget tracking, and event staff training for optimal performance.
- Managed on-site operations to ensure seamless event execution and client satisfaction.
- Delivered post-event ROI reports to analyze performance and inform future strategies.
Progressive Canvasser
Democratic National Committee
San Diego, CA
09.2008 - 11.2008
- Supported grassroots outreach efforts during the 2008 presidential campaign by canvassing neighborhoods and engaging with community members on key policy issues.
- Successfully raised contributions and built voter awareness through direct, in-person communication and persuasive messaging strategies.
Education
B.A. - Liberal Arts & Sciences, Sociology - Inequality & Societal Change
San Diego State University
San Diego, California01.2012
Skills
- Sales negotiation and sponsorships
- Corporate partnership strategy
- Revenue and budget management
- Leadership across functions
- Experiential marketing and events
- Prospecting strategy and research
- Proficient in Microsoft Office Suite
- Presentation skills and public speaking
Key Partnerships
- Hawaiian Airlines
- Dodger Stadium
- COSM
- Rady Shell at Jacobs Park
- The Greek Theatre
Affiliations
Body surfing, coastal hiking, sustainable gardening, and exploring local food & beverage culture.
Certification
Fox Sales - Key Account Leadership 2024
Cicerone® Certification Program – Level 1: Certified Beer Server
ServeSafe Food Handlers Card
Languages
Spanish
Limited
References
References available upon request.
Timeline
Territory Manager - Market Development
Craft 'Ohana (Maui Brewing & Modern Times)
01.2022 - Current
Island Market Manager
Maui Brewing Company
06.2017 - 01.2022
Manager of Marketing & Events
Queenstown Restaurant Group
01.2015 - 05.2017
Progressive Activist Team Lead
Environment California
07.2010 - 09.2010
Progressive Canvasser
Democratic National Committee
09.2008 - 11.2008
B.A. - Liberal Arts & Sciences, Sociology - Inequality & Societal Change
San Diego State University
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