Hi, I’m
Kelsey Weiss
Sales & Partnerships Leader | Business Development | Hospitality & Purpose-Driven Brand Experiences
San Diego,CA
Summary
Dynamic sales and events professional with 8+ years of experience driving business development, revenue growth, and large-scale event execution across hospitality, sports, and cultural venues. Proven expertise in vendor coordination, logistics, budget management, and multi-state market expansion. Recognized for converting creative concepts into seamless, revenue-driving activations. Certified Meeting Professional (CMP) – In Progress.
Overview
17
years of professional experience
1
Certification
Work History
Craft 'Ohana (Maui Brewing Company & Modern Times)San Diego, CA
Regional Business Development Manager
10.2022 - Current
Job overview
- Delivered 50+ high-profile activations annually (Dodger Stadium, BeachLife Festival, Rady Shell, Holo Holo), managing vendor coordination, logistics, staffing, and risk planning for flawless execution.
- Managed $6.8M+ budgets, tracked KPIs, and implemented upsell strategies achieving double-digit revenue growth.
- Directed vendor procurement and contract negotiations, ensuring compliance and maintaining brand standards.
- Expanded partnerships with Hyatt, Marriott, Ritz-Carlton, Margaritaville, and Hawaiian Airlines, creating immersive, revenue-driving activations integrated into guest programming.
- Conducted wholesaler onboarding and brand training sessions to align distributor and internal teams on priorities, sales strategies, and event standards.
- Leveraged Microsoft 365, Notion, NetSuite, GP Analytics, and OrchestratedBeer for budgeting, scheduling, inventory, and cross-team communication.
Maui Brewing CompanySan Diego, CA
Regional Sales Manager (CA, NV, AZ)
01.2022 - 10.2022
Job overview
- Led multi-state product launches, retailer resets, and feature programs, expanding distribution and increasing visibility.
- Oversaw on-site execution of activations, ensuring compliance, safety, and brand consistency across three states.
- Negotiated chain agreements and strategic programs, strengthening revenue streams and client relationships.
- Delivered brand education and training workshops to wholesalers and internal teams, improving execution and brand alignment.
Maui Brewing CompanyKihei, HI
Island Market Manager (Maui & Hawai'i Islands)
06.2017 - 01.2022
Job overview
- Grew regional market share to 41% of company sales volume, increasing growth from 6.7% to 79% through strategic partnerships and event-driven programs.
- Built long-term hospitality and cultural partnerships, integrating branded activations into destination programming.
- Spearheaded sponsorship activations with airlines and festivals, enhancing brand visibility and engagement.
- Led wholesaler onboarding, distributor training, and incentive programs, ensuring consistent execution and elevated sales performance.
Queenstown Restaurant GroupSan Diego, CA
Manager of Marketing & Events
01.2015 - 05.2017
Job overview
- Executed end-to-end planning and delivery of community and private events across multiple restaurant venues, enhancing brand visibility and revenue streams.
- Oversaw marketing campaigns, budget tracking, and promotional strategy, ensuring ROI and brand alignment.
- Trained and supervised event staff, improving on-site performance and guest satisfaction.
- Produced post-event performance reports to inform strategy and refine future event planning.
Environment CaliforniaSan Diego, CA
Progressive Activist Team Lead
07.2010 - 09.2010
Job overview
- Led a grassroots canvassing team, coordinating outreach schedules, mentoring team members, and driving goal achievement.
- Engaged community stakeholders to advocate policy initiatives, increase awareness, and secure campaign contributions through persuasive, face-to-face communication.
- Applied strategic messaging and rapid problem-solving to exceed fundraising and awareness targets.
Democratic National CommitteeSan Diego, CA
Progressive Canvasser
09.2008 - 11.2008
Job overview
- Conducted door-to-door outreach during the 2008 presidential campaign, effectively communicating key policy messages to diverse communities.
- Built voter awareness and raised contributions through strategic, in-person persuasion and message delivery.
- Consistently ranked among top-performing canvassers for engagement effectiveness and fundraising success.
Education
San Diego State UniversitySan Diego, California
B.A. from Liberal Arts & Sciences, Sociology - Inequality & Societal Change
01.2012
University Overview
- Graduated: 2012
- Emphasis: Sociology - Inequality & Societal Change
Skills
- Strategic Sales & Business Development
- Client Relationship Management
- Revenue Growth & Upselling
- Event Operations & On-Site Management
- Vendor Negotiation & Procurement
- Budgeting & KPI Tracking
- Experiential Marketing & Sponsorship Activations
- Venue Partnerships & Logistics Coordination
- Microsoft 365, Notion, VIP/iDig, Lilypad
- Event CRM Familiarity: Cvent
- Operations & Logistics Platforms: NetSuite, GP Analytics, OrchestratedBeer
- Cross-Functional Team Leadership
- Risk Management & Contingency Planning
- Market Expansion Strategy
Key Partnerships
- Hospitality & Travel: Hawaiian Airlines, Marriott, Hyatt, Hilton,
Ritz-Carlton, Margaritaville Hotel San Diego, Kona Kai Resort & Spa,
Paradise Point Resort & Spa, Catamaran Resort, Lafayette Hotel - Sports & Entertainment Venues: Dodger Stadium, Petco Park,
Hollywood Bowl, The Greek Theatre, Rady Shell at Jacobs Park, Cosm - Arts & Culture Venues: Disneyland Park, SeaWorld, Legoland
Festivals & Lifestyle Events: BeachLife Festival, Holo Holo Festival,
Tiki Oasis
Affiliations
- Riding Waves & Waterfall Hikes • Sustainable Gardening & Environmental Stewardship • Traveling the World & Cultural Exploration • Discovering Local Food & Beverage Culture
Certification
- BA, Sociology – San Diego State University
- Certified Meeting Professional (CMP) – In Progress
- Key Account Leadership (Fox Sales, 2024)
- Cicerone® Certified Beer Server | ServSafe® Certified | Forklift Certified
- AI-Driven Excel & Analytics Training – In Progress
Languages
Spanish
Limited
References
References available upon request.
Timeline
Regional Business Development Manager
Craft 'Ohana (Maui Brewing Company & Modern Times)
10.2022 - Current
Regional Sales Manager (CA, NV, AZ)
Maui Brewing Company
01.2022 - 10.2022
Island Market Manager (Maui & Hawai'i Islands)
Maui Brewing Company
06.2017 - 01.2022
Manager of Marketing & Events
Queenstown Restaurant Group
01.2015 - 05.2017
Progressive Activist Team Lead
Environment California
07.2010 - 09.2010
Progressive Canvasser
Democratic National Committee
09.2008 - 11.2008
San Diego State University
B.A. from Liberal Arts & Sciences, Sociology - Inequality & Societal Change
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