Kelsey Wendlinger
Summerville,SC
Summary
Adept at transforming challenges into opportunities, I spearheaded CrossFit Vacaville's growth, scaling client base to 150 and boosting revenue to $30,000 monthly. My strategic planning and strong interpersonal communication fostered a vibrant community culture and operational excellence, integrating advanced CRM systems for efficiency and client retention.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Business Operations Director, Manager | Marketing
CrossFit Vacaville, LLC
Vacaville, CA
04.2008 - 01.2025
- Managed every detail of business functions, focusing on policy implementation, strategic initiatives, and team supervision.
- Spearheaded operational scale from 5 to 150 clients, enhancing monthly revenue to over $30,000.
- Implemented a CRM system, optimizing client processes, and boosting operational efficiency.
- Oversaw finances using QuickBooks, managing expense tracking, reconciliations, and budgeting.
- Monitored revenue streams and financial reporting, ensuring sustained profitability.
- Organized events, fostering community culture, and client engagement.
- Designed and standardized operational manuals, processes, and systems to ensure efficiency.
- Managed finances through QuickBooks, including expense tracking, reconciliations, budgeting, and sales tax preparation.
- Oversaw revenue streams, expense categories, and financial reporting, maintaining a steady gross profit of $10,000 to $15,000 monthly.
- Directed marketing strategies, including promotional materials, social media management, and website content updates.
- Designed and executed successful client retention strategies during COVID-19, including virtual events and training programs, while maintaining profitability during shutdowns. Adapted quickly to changing market conditions.
- Devised client retention strategies, including virtual events and training programs, sustaining profitability during lockdowns.
- Developed retail processes for seamless purchasing experiences, enhancing customer satisfaction, and sales.
- Organized and promoted gym events and member engagement activities, fostering a strong community culture.
- Created marketing materials and coordinated event logistics to ensure successful outcomes.
- Transitioned the business to a CRM system, automating client processes, and improving operational efficiency.
- Implemented advanced CRM functionalities, including automated email campaigns, attendance tracking, and payment management.
- Maintained operations during market challenges, and adapted swiftly to industry trends.
- Introduced innovative engagement strategies, such as virtual fitness challenges, increasing customer loyalty.
- Directed recruitment, hiring, and training of new staff members.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Managed inventory levels to meet demand without overstocking, reducing waste.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Conducted performance reviews for team members.
- Ensured compliance with regulatory requirements and industry standards.
- Enhanced customer satisfaction through the development of a customer service excellence program.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Streamlined communication channels, improving information flow and decision-making speed.
- Created and managed budgets for travel, training, and team-building activities.
- Enforced customer service standards and resolved customer problems to uphold quality service.
- Developed and implemented strategic plans to achieve company objectives.
- Resolved customer complaints and issues promptly, maintaining a positive brand image.
- Created monthly reports for senior management summarizing operational performance metrics.
- Analyzed customer feedback data to develop action plans for improving services offered.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Oversaw daily operations, maintaining efficiency and quality standards.
- Managed annual budgeting and forecasting, optimizing resource allocation.
- Analyzed market trends and competitor activity to inform business strategy.
- Established processes to ensure efficient workflow throughout the organization.
- Provided leadership during times of organizational change or crisis situations.
Education
PHD - Organizational Development and Leadership
University of Arizona Global Campus
01.2026
MASTER OF ARTS - Organizational Management
University of Arizona Global Campus
01.2017
BACHELOR OF ARTS - Health Care Administration
University of Arizona Global Campus
01.2016
Skills
- Online Education
- Adult Learning
- Instructional Design
- Critical Thinking
- Student Engagement
- Diversity Awareness
- Communication
- Project Management
- Strategic Planning
- Process Improvement
- Time Management
- Instructive Feedback
- Video Conferencing
- Team Leadership
- Change Management
- Client Retention
- Marketing Strategy
- Event Planning
- Data Analysis
- Financial Analysis
- Human resources management
- Workforce planning
- Operational excellence
- Organizational development
- Budgeting and forecasting
- Social media promotion
- Operations management
- Process change & implementation
- Cost reduction & containment
- Operations optimization
- Financial management
- Systems implementation
- Strong interpersonal communication
- Data management
- Excellent oral and written communication
- Project management
- Cost-benefit analysis
- Business planning and strategy
Certification
Advanced Training in Change Management and Leadership Development
Additional Information
Avid fitness enthusiast with a passion for health and wellness., Committed to lifelong learning and continuous professional growth.
References
- Andrew Gensheimer, CrossFit Vacaville, LLC, gensheimer@att.net, 810-656-0401
- Chris Thorndike, Factory Forged, chris@factoryforged.com, 352-706-7757
Languages
English, Native
References
References available upon request.
Timeline
Business Operations Director, Manager | Marketing
CrossFit Vacaville, LLC
04.2008 - 01.2025
PHD - Organizational Development and Leadership
University of Arizona Global Campus
MASTER OF ARTS - Organizational Management
University of Arizona Global Campus
BACHELOR OF ARTS - Health Care Administration
University of Arizona Global Campus
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