Overview
Work History
Education
Skills
Additional Information
Certification
References
Timeline
Generic

Kelsey O'Neill

New York,New York

Overview

7
7
years of professional experience
1
1
Certification

Work History

Content Creator

.
New York, NY
  • Work with brands such as Prada Beauty, TJ Swim, Kahi, Loren Hope Designs, EVRY Jewels, and Adina Eden to curate content ro further promote their brand and products across all social channels including Instagram and Tik Tok.
  • Create meaningful content that aligns with the brand's vision and goals.
  • Utilize my personal social media accounts to post the content, share with my audience, and build traction towards the brand and product for said partnership.
  • Develop and execute content strategies to increase brand visibility and audience engagement.
  • Engaged with followers and responded to inquiries/comments to foster community interaction.
  • Utilize editing software such as Adobe, Capcut, Canva, and platform specific tools to edit videos and photos.
  • Monitored and analyzed content performance metrics to refine strategies and optimize results.

Content Creator

Loren Hope Designs
New York, New York
06.2022 - 12.2023
  • Planned, produced and edited video projects to maximize engagement.
  • Curated content for Loren Hope's social media platforms.
  • Crafted strategies to generate tailor-made content aligned with brand image.
  • Managed content distribution for various online channels and social media platforms.
  • Interacted with users and followers across digital platforms to encourage dialogue.
  • Brainstormed and implement strategies to meet short and long-term company targets.
  • Utilized editing platforms such as Adobe, Capcut, Canva and other editing suites to edit photos and videos.

Visual Media Licensing Internship

Warner Music Group Corp.
New York, NY
02.2023 - 05.2023
  • Work collaboratively with Visual Media Licensing team to place music in visual media including television, film, commercials, and video games.
  • Input details pertaining to negations and contracts into Warner Music Group's internal database.
  • Prepare licenses, quotes, and approvals for the VML team to send to licensing for the allowed usage of the sound recording in the visual media.
  • Work alongside fellow interns in updating the VML track list of the Top 20 programs across all subscription based streaming platforms which initiates possible pitches to occur.

Creative Internship

Sony Music Publishing
New York , New York
06.2022 - 12.2022
  • Assisted with editing, updating, and organizing artist rosters on a weekly basis.
  • Facilitated successful partnerships between artists, songwriters, and producers to create meaningful works.
  • Collaborated with team members to create a comprehensive social media strategy.
  • Administered weekly updates of music charts such as Media Based "Top 40", "Rhythmic", and "Urban" internally to SMP employees.
  • Facilitated in the creative process of song creation

Social Media & Marketing Internship

Under The Influence
New York, NY
06.2021 - 01.2022
  • Directly overlooked influencer and clientele outreach.
  • Generated meaningful content for future use in social media posts, clientele outreach, and future episodes.
  • Analyzed social media data to create marketing strategies based on this data to help boost presence across all accounts.
  • Captured real time footage at company and branded events for the utilization of content on our socials.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
  • Compiled weekly reports outlining performance metrics for each piece of content created.

Creative Internship

Broadcast Music Inc. (BMI)
New York, NY
04.2020 - 08.2020
  • Worked in BMI's creative department focusing on artists relations and development.
  • Helped BMI team boost new signings on their social media channels.
  • Utilized social media platforms such as YouTube and Tik-Tok to discover potential songwriters and artists.
  • Generated leads for the creative team to pursue promising new affiliates.

Advertising & Marketing Internship

Newsela Inc.
New York, NY
05.2019 - 08.2019
  • Worked directly with the Chief Revenue Officer, Sales Enablement Manager, and Senior Sales Development Representative on project, "Crush Your State Version 2," that allows the entirety of Newsela to execute and drive pipeline and revenue.
  • Searched and recorded information in Salesforce pertaining to Newsela customers and potential customers.
  • Collaborated with Inbound Sales Development Representatives to collect information and data pertaining to Newsela customers.
  • Worked closely with Outbound Sales Development Representatives in researching potential customers to target.

Social Media & Marketing Internship

LF Stores
Westport, CT
02.2019 - 03.2019
  • Marketing and Social Media internship focused on increasing company recognition by creating engaging content on various social media accounts.
  • Developed marketing plans and successfully promoted LF through flyers, by word of mouth, content creation, social media marketing and analyzing company data.
  • Helped brand awareness by assisting in merchandising and handling display setups.
  • Curated content for social media platforms such as Instagram, Facebook, Twitter, Snapchat, and LinkedIn.
  • Increased social media presence to promote LF Stores and their products.
  • Analyzed LF's performance metrics on their social channels to help enhance overall performance.

Music Publishing Internship

Universal Music Publishing Group
New York, NY
06.2018 - 08.2018
  • Utilized company databases to record detailed artist information for the use of their music in synchronization licensing deals.
  • Updated Universal's internal playlist titled "Songs" by tagging music to their correct codes.
  • Responsible for reconciling new music into the company's databases.
  • Researched new music trends to inform marketing strategies.
  • Catalogued songwriting credits for composers across multiple projects.

Corporate Communications Internship

Broadcast Music Inc. (BMI)
New York, NY
06.2017 - 08.2017
  • Worked closely with the Director of Social Media for BMI utilizing various social media platforms to help promote BMI events, writers, and composers.
  • Worked closely with the Senior Communications Associate in compiling articles for the BMI Daily News Brief.
  • Curated content ideas to increase engagement on BMI's socials across all platforms including LinkedIn, Facebook, Instagram, and Twitter.
  • Assisted the Associate Director in organizing and archiving digital assets.
  • Collaborated with other interns on a group project based on our departmental experiences. We presented the project to the President/CEO along with the Senior Staff members of BMI.

Education

Masters: Music Business

New York University
New York, NY
05.2023

Bachelor of Arts - Major: Communications Minor: Marketing

Fairfield University
Connecticut
05.2021

Skills

  • Social Media Marketing
  • Social Media Platforms
  • Influencer Collaboration
  • Marketing Analytics
  • Content Strategy
  • Content Curation
  • Video Editing
  • Canva
  • Capcut
  • Social Media Management
  • Competitor Analysis
  • Google Analytics
  • Tableau
  • SPSS
  • Adobe Creative Suite
  • Audience Engagement
  • Communication Skills
  • Teamwork
  • Creative
  • Innovative

Additional Information

Extra Circular

  • The Point Magazine- A fashion and lifestyle magazine run by the students of Fairfield University: Director of Media and writer.
  • Fairfield University Start-Up competition qualifier (2020)
  • Club Field Hockey team member.

Athletics

  • Division I Scholarship Athlete (2017-2018)


Volunteer Services

  • Special Olympics
  • Interact- specializes in various volunteer opportunities such as food and clothing drives, beach cleanups, and "Secret Santa" for families in need.
  • SAW- The Students For Animal Welfare Club promotes animal rights.

Certification

  • SPSS
  • Google Analytics
  • Tableau

References

References available upon request.

Timeline

Visual Media Licensing Internship

Warner Music Group Corp.
02.2023 - 05.2023

Content Creator

Loren Hope Designs
06.2022 - 12.2023

Creative Internship

Sony Music Publishing
06.2022 - 12.2022

Social Media & Marketing Internship

Under The Influence
06.2021 - 01.2022

Creative Internship

Broadcast Music Inc. (BMI)
04.2020 - 08.2020

Advertising & Marketing Internship

Newsela Inc.
05.2019 - 08.2019

Social Media & Marketing Internship

LF Stores
02.2019 - 03.2019

Music Publishing Internship

Universal Music Publishing Group
06.2018 - 08.2018

Corporate Communications Internship

Broadcast Music Inc. (BMI)
06.2017 - 08.2017

Content Creator

.

Masters: Music Business

New York University

Bachelor of Arts - Major: Communications Minor: Marketing

Fairfield University

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