KELSI KARRULI
New York,United States
Summary
A passionate senior journalist with extensive experience in researching, writing, and publishing high-impact stories under tight deadlines across lifestyle, business, celebrity, and community journalism. Skilled at pitching and delivering exclusive articles, managing workflow, and coordinating with colleagues across teams. Known for creative writing, effective time management, and the ability to thrive in fast-paced environments. Proven expertise in engaging audiences through social media and content strategy. Eager to bring my diverse skills, including on-scene reporting and digital media proficiency, to contribute to a dynamic newsroom.
Overview
4
4
years of professional experience
Work History
Senior Celebrity Reporter
Realtor.com
01.2025 - Current
- Wrote and published accurate, engaging, and fact-checked stories
- Attended press conferences and PR events to forge valuable relationships, securing exclusive content and insider access
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories
- Built strong relationships with sources to gain access to exclusive information
- Created social media posts to promote stories and build audience
- Edited stories for accuracy and clarity
- Designed eye-catching photo composites using Canva, Photoshop, and other tools to increase traffic
- Implemented SEO strategies to optimize content, driving higher search engine rankings and increasing organic traffic
- Monitored and analyzed content performance
- Increased traffic by 45% in just five months by producing fresh content segments that resonated with audiences, driving greater readership
- Sourced exclusive content from social media posts
Senior Femail Reporter
Daily Mail
10.2023 - 01.2025
- Consistently delivered 5-9 exclusive articles per day on business, celebrity, lifestyle, travel, and sport content that led to increased readership by 20%
- Delivered vibrant copy under tight deadlines
- Pitched and published exclusive articles by working closely with trusted sources
- Managed workflow in a fast-paced newsroom
- Collaborated cross-functionally with social media, SEO, commerce, and photo teams to maximize content reach and visibility
- Monitored analytics
- Edited the work of junior team members while mentoring them
- Conducted high-profile interviews
- Created photo composites for the news site using Canva and Photoshop
- Sourced exclusive content from social media posts
Jr. Femail Reporter
Daily Mail
04.2022 - 10.2023
- Wrote, researched and published 5-9 stories per day
- Delivered vibrant copy under tight deadlines
- Pitched and published exclusive articles by working closely with trusted sources
Contributing Writer
True Urban Culture
09.2021 - 04.2022
- Pitched innovative story concepts on trending topics
- Wrote and edited high-quality stories under tight deadlines
Investigative Journalist
JMedia Corporation
09.2021 - 04.2022
- Maintained excellence in digitally outgoing news
- Wrote and edited stories to be featured and published directly
- Researched and reported on a variety of topics in hard news
- Conducted interviews
Education
Bachelor of Arts - English With A Concentration In Literature, Media and Culture, Psychology
Pace University
05.2022
Skills
- Team Collaboration & Communication
- Quick Learner & Adaptable
- Multitasking & Time Management
- Microsoft Office & Digital Tools Proficiency
- Original Content Creation
- In-depth Feature Writing
- Urgent News Coverage
- On-Scene Reporting
- Social Media Strategy & Audience Engagement
- Photoshop & Visual Design Skills
- Digital Media Specialist
James Rose Award For Excellence in Journalism
Won the first place award for Excellence in Journalism while attending Pace University
Languages
Albanian
Native or Bilingual
Timeline
Senior Celebrity Reporter
Realtor.com
01.2025 - Current
Senior Femail Reporter
Daily Mail
10.2023 - 01.2025
Jr. Femail Reporter
Daily Mail
04.2022 - 10.2023
Contributing Writer
True Urban Culture
09.2021 - 04.2022
Investigative Journalist
JMedia Corporation
09.2021 - 04.2022
Bachelor of Arts - English With A Concentration In Literature, Media and Culture, Psychology
Pace University
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